First, the full network access incentive requirements of mobile terminals, according to the requirements, the scope of the short-listed terminals is that all models need to enter the China Netcom terminal product library A library or C library of the full network of terminals. VoLTE mobile phones can be full price segment; non-VoLTE mobile phone needs More than 1000 yuan. In addition, China Telecom has also set terminal entry criteria, terminal entry data requirements, terminal entry data requirements, incentive standards. At the same time, the company also set application time requirements and terminal entry requirements. In terms of incentive standards, China Telecom also specifically proposed that under the incentive of the original policy, AI mobile phone superimposed incentive 10 yuan / Taiwan.
Second, in 2018, the terminal incentive requirements for mobile terminals were specified. They were specified in terms of terminal range, docking methods, and incentive methods. China Telecom specifically proposed that the brand's total Netcom terminals did not reach the brand's internal share of 70% in the province. The provincial company can independently control the brand in the province not to enjoy the star machine incentives, the specific data obtained by the provincial company.
Third, the 2018 pan-intelligent terminal incentive requirements. This kind of terminal range is cellular wearables, notebooks, car mirrors, MIFI, and other terminal products that implement self-registration functions and are put into storage. China Telecom’s incentive method is based on The terminal self-registration volume, for the three months (second month), ARPU accumulatively exceeds 20 yuan for pan-intelligent terminals, and the provincial company pays 20 yuan per unit.
Fourth, the redemption and channel implementation requirements. China Telecom stated that it strictly monitors the development quality of terminal number cards in the implementation process of incentives and circumvents the acts of taking out incentives in bad faith. The principle of redemption is listed.
Fifth, the convergence of old and new policies and the withdrawal mechanism. China Telecom detailed the linking and exit mechanism of the incentives for full network access incentives and star machine incentives.
The specific incentive policies are as follows: In 2018, the mobile terminal network netcom incentive requirements
(I) Terminal entry scope 1. All models need to be full CNC terminals that enter China Telecom's terminal product library A or C library.
2, VoLTE mobile phones can be full-priced segment; non-VoLTE mobile phones need more than 1,000 yuan.
(II) Terminal entry criteria 1. The number of self-registered terminals in the first month of listing exceeded 20,000 units.
2. In-depth business cooperation The mobile phone first month sales standard is halved according to the above requirements. The sales standard halving policy is not superimposed. The in-depth business cooperation mobile phone includes dual card dual VoLTE, CA, dual-band WIFI and AI mobile phones.
3. The previous generation of serial products was listed for 3 months, and the monthly average since the registration was more than 40000 units.
(III) Terminal entry data requirements The date of commencement of self-registration data calculation is the day when the self-registration of the terminal is greater than 100 units. The first month refers to the number of terminal self-registrations for consecutive 30 days starting from the calculation start date. With the use of terminals, the number of unregistered self-registered products exceeded 100, and the following requirements are met. The following dates can be calculated according to the listing date: 1. The company clearly declares the listing date in advance, and the date when the number of self-registered products exceeds 100 is before the listing date.
2. Prior to the listing date, the number of days for which the number of self-registered products exceeded 100 units does not exceed 4 consecutive days.
(4) The application time requires the terminal manufacturer to submit a letter of commitment letter for the investment of the entire CNC within 30 days after the terminal product is put into the warehouse (refer to the appendix). If there is a test machine, it is required to submit a letter of preparation for the test. Time and official time-to-market) After this period, the terminal no longer has the qualification to enjoy the full CNC incentive.
(V) The terminal shall issue a finalist to require the manufacturer to submit a letter of commitment letter and related terminal information of the entire network to the mobile terminal operation center. The mobile terminal operation center shall be responsible for the completeness and accuracy of the data, and register itself in the first month of the application terminal. Within 2 working days after reaching the standard, the list of compliance models will be sent to the Group's marketing department.
The Marketing Department solicited opinions of the front-end departments within 3 working days and issued them in an official document (including the full CNC incentive notice for the batch of terminal manufacturers and channel agents). After the mobile terminal operation center received the official document, In the terminal incentive information platform (original Excellence 100 information platform) issued finalist terminal information, telecommunications companies at all levels, manufacturers and branches, agents can log in information platform query results.
(6) Incentives for all Netcom motivated finalists, based on the terminal's self-registration volume, and three months into the network, starting from the following month, terminals with ARPU totaling more than RMB 80 will be honored by the provincial companies, and the manufacturers will provide incentives simultaneously. The company can focus on ordering, clerk incentives and channel bonus commissions in three ways to honor, from the generation of self-registration, according to the assessment standards, specific incentive criteria are as follows: (Unit: yuan / Taiwan) AI mobile phone overlay incentive 10 yuan / station.
2018 Mobile Phone Terminal Star Machine Incentive Requirement (1) Terminal Range 1. Retail price is RMB 1000 or more. The cumulative product of the previous generation of products in the serial products exceeds 1 million units within 12 months of listing. Each manufacturer’s participation model does not exceed 1 million units. Three models (The number of manufacturers or brands that accounted for 80% of the brand's internal sales of the entire Netcom version can be increased by one. As of the date of the application, the cumulative proportion of the entire month should be applied before more than three models can be applied.) The name of the same can be recorded as a (such as XX and XX Plus, XX and XX Pro, special editions of XX and XX, etc.).
2. China Telecom and terminal manufacturers' co-branded products do not count towards 3 credits.
3. The TOP12 brand does not have 1 million models to provide a star machine cooperation opportunities.
4. For models listed after December 2017, manufacturers can apply for 2018 credits.
(2) The docking terminal vendor needs to provide the first sales list (before listing + 3 weeks after listing), channel coverage plan, details of marketing materials and delivery plan, and promotion rhythm and launch plan of the listing one month before listing. The full-quantity serial code is introduced into the telecommunication string management system and the boutique channel signaling system.
(III) Incentives The ARPU accumulatively exceeds RMB 120 for three months (from the following month) onwards, and it will stimulate new users, and the provincial companies will pay RMB 30/unit to encourage them.
(4) For a brand whose brand-name Netcom terminal does not reach 70% of the brand's internal share in the province, the provincial company can independently control the brand not to enjoy the star machine incentive in the province. The specific data is obtained by the provincial company.
2018 Pan-intelligent terminals stimulus requirements (a) the range of cellular terminal type wearable, notebook, Rearview Mirror, MIFI and other functions to achieve self-registration and storage of the end product.
(II) Incentive method According to the terminal's self-registration amount, for the three-month (from the next month) network, the ARPU accumulatively exceeds 20 yuan for the pan-intelligent terminal, and the provincial company pays RMB 20 per unit.
Payment incentives and channels implement the requirements of the implementation process strictly monitor the quality of development card terminal number, to avoid taking malicious behavior incentive payment principles are as follows: (a) terminal finalists listed various types of incentives, payment of the funds required to meet the Development Fund for three months ARPU value requirements.
(II) Incentives to redeem cash flow from all sectors are positive and can be motivated and honored only after three months of network access.
1. The provincial company honours the agents: The provincial company can honor the incentive fund standards through the three levels of ordering, sales incentives for the clerk, and channel incentive commissions. The provincial companies are allowed to combine quarterly intensive marketing activities in line with provincial conditions. , Big data precision marketing (old user replacement, replacement) and other incentives.
2. The vendor redeems to the agent: Each provincial company must supervise and supervise the manufacturer to deliver the incentives or sales incentives to the relevant terminals, pay them to the agents according to the stipulated standards and the time agreed by both parties. The incentive for the delivery of goods or sales incentives will be on the terminal's listing date. Start accounting.
3. Implementation of the channel: Provincial branches of provincial telecommunication companies/terminal manufacturers will follow the 'notice book' and organize the two parties to connect and implement the resources they have invested.
Convergence and withdrawal mechanism of the old and new policies (1) Incentives for the entire network: In 2016 and before, the 'Super 100' model no longer enjoys incentive policies. In 2017, the 'Super 100' model was automatically incorporated into the incentives of China Netcom and it was automatically withdrawn at the end of 2018. The group company no longer sends a separate notice.
(2) Star machine incentives: The star machines that were shortlisted in 2017 are automatically included in star machine incentives. Star machines that have been nominated for more than one year no longer enjoy star machine incentives. They exit in two batches on June 30 and December 31, 2018.