On May 31st, Dyson opened its first official experience store in Beijing. This is the third city in China after Shanghai and Hangzhou.
Dyson opens its first official experience store in Beijing
Full range of products concentrated display display
In the Beijing apm Dyson Official Experience Store located in Beijing's Wangfujing business district, the Dyson Cyclone V10 Cordless Vacuum Cleaner, Pure Cool Air Purifier Fan, Supersonic Blower and 360Eye Intelligent Vacuum Cleaning Robot, a full range of lighting equipment technology products have been concentrated Exhibition show.
Dyson's new Cyclone V10 cordless vacuum cleaner, powered by Dyson's most advanced motor technology. The new Dyson V10 digital motor is almost half the size and weight of its predecessor motor, the V8. It is Dyson's fastest and most powerful. The digital motor, which has a rotational speed of up to 125,000 rpm, is a powerful suction that can deeply clean the home. It can remove allergens from the home and lock the tiny dust adsorbed on the body at 99.97% as small as 0.3 microns.
Dyson New Cyclone V10 Cordless Vacuum Cleaner
With the new motor, Dyson engineers can rotate the cyclone set and the dust collection cylinder by 90 degrees, so that the motor, the dust collection box and the cyclone set are linearly linear. This creates a straight air flow path, which is more attractive than the Dyson V8 cordless. The vacuum cleaner is up 13%. The 7-cell high-energy lithium battery pack helps the Dyson V10 Cordless Cordless Vacuum Cleaner to achieve up to 60 minutes of running time with a cordless vacuum cleaner.
A new generation of Dyson Pure Cool air-purification fans, combining fluid dynamics and filtration system experience to solve indoor air pollution issues, recirculating clean air to cover every corner. Dyson Pure Cool Air Purification The fan can automatically monitor particulate matter and gas pollution, combined with a unique precision algorithm, and report real-time indoor air quality through LCD display. Activated carbon filter removes harmful gases. Sealed HEPA filter removes 99.95% particles as small as PM0.1.
Dyson Pure Cool Air Purifier
The Dyson Dyson Supersonic blower, driven by the 9th-generation Dyson digital motor, combines Air Amplifier airflow multiplication technology to produce a fast and focused airflow. Simultaneously, the intelligent temperature control technology measures temperature 20 times per second to ensure that the temperature is continuously and effectively controlled. This keeps the user's hair from being damaged by excessive temperatures, thus maintaining a healthy glow.
'Many people think that Dyson's product design is outstanding and he feels very innovative. However, our design engineers' ideas at the beginning of design are to solve problems that others easily overlook. Therefore even if we look good, we still focus on functionality. It is not a beautiful appearance. We finally hope that the product set will be functional and aesthetically pleasing. ' Dyson's research and design development supervisor Dyson Tom Bennett said that in terms of product design, Dyson still insists on the concept of environmental protection, and to provide better user Use experience.
According to the data released by Dyson, in 2017, Dyson set a record for producing 100 million machines. In 2018, Dyson's weekly R&D investment reached 8 million pounds.
Experiencing the construction of a shop
In recent years, Dyson has successively built Dyson official experience stores and concept stores in Tokyo, Jakarta, London, Shanghai, New York and Hangzhou. At present, it has shown an accelerated pace of construction in the construction of experience stores. Beijing APM official experience The store is another extension of Dyson's official store construction.
Tom Bennett, Head of Research, Development and Development, Dyson China
Tom Bennett emphasized that although Dyson is a British company, he attaches great importance to the Chinese market. In his view, Chinese consumers invest heavily in new home appliances and technology products, and Chinese people appreciate new creations and new ones. Invention. 'We cherish this kind of consumer.'
According to him, Dyson has set up a science and technology laboratory in Shanghai that integrates software and product testing functions, and specializes in developing product research and development for Chinese consumers. At the same time, he will also invite Chinese consumers to enter the Dyson Technology Laboratory for real-world research. Experiment and get consumer feedback.
'In our opinion, what we do is very simple and difficult. It is to produce effective machines that can solve the difficulties of everyday life, such as the difficulty of cleaning, the difficulty of indoor air purification and the difficulty of blowing hair.' Tom Bennett said that Dyson will continue to introduce new products for all categories, hoping to bring a better experience for Chinese consumers.