Cool Open Network Strips TV Business | Development Enters Fast Track

At the opening ceremony of the 2018 Cool Open Network OTT big screen value and advertising agency held recently, the opening sentence of the company’s CEO Wang Zhiguo was: 'Cool open and no longer sell TV!' The news came out as if it were a heavy one. The pound bombs were thrown into the deep waters of the industry, which provoked thousands of waves.

'Having been for a long time' does not sell TV is finally a reality

Friends who have long been concerned about the growth of Cool Networks have been guessing at the Cool Media Communication meeting last year. 'Is it cool to open the TV business?' 'What about the cool TV show? Why didn't the TV products introduce?' Become a reality, Cool open network really does not sell TV.

Accurately speaking, it is Kukai Internet Co., Ltd. that has announced that it does not sell TV. However, Coocaa TV brand is still in normal sales. It is only Coocaa TV products, supply chain, business, operation, market, and service team that all translate into Skyworth. Global e-commerce center, the implementation of ' Skyworth + Cool open' dual-brand operation.

Since its inception, CooCity has positioned itself as a “platform operating company” and started to provide Skyworth TV with a smart TV system, content, and value-added services. It has also taken the lead in proposing a “dividement group operation strategy.” Therefore, for CooCity, The most core and most valuable is the self-developed cool open system and accurate user portraits based on big data, but before the introduction of television products is also to perfect the user portrait.

In 2015, Coocaab launched a 'three-in-one' TV tailored for the elderly and children and a 'little penguin TV' for young people in newly graduated cities. It has mastered the accurate crowd portraits of the elderly, children and young urban people; The launch of the TV screen was aimed at technology enthusiasts; 'fruit powder TV' was aimed at users of Apple mobile phones; subsequently, the T55 art television was released, and a group of high-end urban white-collar workers who valued quality of life and had certain economic strength were included. Get a high net worth crowd portrait.

This is a three-year period. Today's announcement that 'no longer selling TV' indicates that the preparations for the group's operation strategy are in place, and Kukai has the capital to enter the second stage of the strategy map.

'User is everything' does not sell TV only for 'fast company' dream

The second stage of the cool network strategy map is 'billion-level terminal club'.

Cisco CEO Chambers put forward the "fast fish rule" that in the current stage of market competition is not a big fish to eat fish, but fast fish to eat slow fish. Wang Zhiguo's three-hundred-trillion-yuan terminal vision requires that cool open network must be A 'fast company'.

Kuang Kaiguo CEO Wang Zhiguo mentioned in the display company's development strategy that by 2021, Kuowei's network terminal will reach 100 million units. Looking back from 2010 to 2015, the annual increase of Kuco brand television is about one million units. , If you simply rely on selling TV, you cannot afford the 'billion-dollar terminal' of this 'small goal'.

Cool open network's core assets Coocaa open system based on SARFT TVOS, already in Skyworth TV, Cool TV, and Philips TV, Panasonic TV, Panda TV, TPV, Wei Wei, Source, Core Wisdom, Five Star Sixteen non-cool brands such as Fiji and others are serving. The dream of 'Fast Company' has set the goal of 'billion-dollar terminals' for CoocaNet, and the goal of serving multi-billion-level terminals also requires cool open to separate TV services. Do a good job of third-party services.

In the future, Kukai Networks will focus on the goal of “billion-level terminals”, continue to expand end-users through the purchase and cooperation with chip and board manufacturers, terminal manufacturers and operators, and focus on building an open and unified super-intelligent system ecosystem. Partners share the cool open network core capabilities, technical capabilities, operational capabilities, and stitch together users to create the real value of a big screen.

Explore new business models to lead the OTT industry

After completing the demographics of users and divesting television services, Cool opened up a network of resources to focus more on the road of economic exploration of large screens. As a pioneer of the OTT industry, in addition to OTT traditional advertising forms, Cool Open Network is exploring higher-strength stickiness. And interactive creative advertising model, has achieved certain results.

In 2018, Cool Open Network actively innovated the marketing model and created a series of innovative advertising gameplay. The Spring Festival Red Packet Campaign tried in-depth cooperation with brand advertisers, through physical prizes, cash bonuses, Foca, commodity vouchers and other innovations In the display mode, 10 million resources were invested in 10 days, and the cumulative total exposure of the brand reached 308 million times, covering 10.19 million households. In the 30th anniversary event of 418 Skyworth, Cool Open Network innovatively planned the TV version of the Monopoly game through the active interface. Branded merchandise placement, task advertisements, award winning pop-up windows, game chests and other forms of advertising, invested 15 million resources, and ultimately realized cumulative advertising exposure 260 million times, of which users actively trigger interactive games 25.72 million times. In addition, coupons, experience cards, etc. Provides good access for advertisers from exposure to conversion, helping to realize the realization of advertising to sales.

This kind of innovative user interaction, real money investing in cash flow, thus inciting a large number of user-focused models, subverting the OTT industry's traditionally unified business model, not only provides third-party brand advertisers with more choices, It also provided a new marketing model for the OTT industry. Kai Baocheng, executive vice president of Cool Open Networks, revealed that immediately following Kukai.com, Baidu will conduct a large-scale marketing campaign for the 618 World Cup theme.

It is reported that the number of Kwon-open system activation terminals has exceeded 33 million, monthly live terminals 17 million, average daily usage time is 308 minutes. It has high user stickiness, and has the ability to become a super-television system. By peeling off TV services, Kukai open network can Focusing more on strengthening the system's strengths and digging deeper into the business value of large screens, this will not only promote the early realization of the goal of “opening the Internet”, but also lead the OTT industry to a new era of development.

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