On June 1, Jingdong Electric officially announced the “Jingdong 618 Global Mid-Autumn Shopping Festival” second-day battle report. The data showed that Jingdong Electronics’ sales in 6 minutes broke 1 billion, and Jingdong Mobile’s 0-2 point sales volume was 3 in the same period of last year. Times, Jingdong computer digital 51 million sales break through billions of dollars. Through a series of highlights of consumer data can be seen this year Jingdong Electric 618 is really full of firepower, all categories across the board to welcome the opening red.
6-minute sales break 1 billion Jingdong home appliance consumption upgrade trend is obvious
At 0:00 on June 1st, JD 618 Global Mid-Autumn Shopping Festival officially kicked off. Among them, JD.com's 6-minute sales of home appliances exceeded 1 billion. The first day of 'Red June' was a perfect start. In addition, JD. The overall skyrocketing air-conditioning category took only 37 seconds to break the sales threshold of 100 million yuan. Ice-washed products sold for more than 100 million yuan, but the district is still 43 seconds! In the leading mass of the entire channel can also double up, Jingdong home appliances Shows the king's domineering 618 at home.
For a long time, traditional home appliances have given people the impression that products, technology, and markets are relatively stable. However, from the start-up performance of Jingdong Home Appliances 618, quality upgrades are quietly underway. The trend of consumption upgrade is quite obvious. Take TV category as an example. Due to the imminent opening of the World Cup in Russia, television sales have achieved explosive growth. TV sales will reach 100 million yuan in just 2 minutes from 0:00, and 80% of the TV products sold in the hour between 0 and 1am will be 4K smart. Products. TV products through the high-end intelligent replacement to stimulate the overall consumer upgrade trend is very significant.
Jingdong mobile phone sales reached 3 times the same period last year One plus mobile phone became the largest dark horse
On the early morning of June 1, Jingdong Mobile 618 spike activity officially opened. From 0 to 2 o'clock, Jingdong mobile phone category sales reached three times the same period last year, in one fell swoop refreshed the record of a good start record.
In particular, Huawei, Xiaomi, Glory, Vivo, OPPO, OnePlus, Samsung, Meizu, 360, Nubia, Nokia and other brands, sales and sales all increased by more than 100% year-on-year. During the period from 2:00 to 22:00, Apple brand sales. The amount was 8.6 times that of the same period last year; the 618 is also a sudden emergence of game phones this year, and the sales of 50 seconds of black shark gaming mobile phones have broken 10 million; the one-plus mobile phones that have attracted much attention have been performing abnormally rapidly from 0 to 2 o'clock this year. Mobile phone category sales, sales growth year-on-year champion, is also the largest dark horse Jingdong mobile phone.
Jingdong computer digital 51-second sales break 100 million desktop and projector sales gratifying
After the seizure was started on the early morning of June 1, Jingdong Computer Digital achieved sales of RMB100 million in just 51 seconds, and the 'peak time' of the second day was announced. During the period from 0:00 to 13:00 on June 1, the computer desktop in the digital category The growth was very rapid. Sales were 19 times that of the same period last year. In addition, the projector was also a success story on the second day. Sales from 0:00 to 1:00 on June 1 was 6 times that of the same period last year, compared with desktops and projectors last year. In the same period, explosive growth was achieved.
Jingdong Electric 618's sales data for all categories showed that the Chinese people's consumption upgrade trend was obvious. Whether it was the outbreak of home appliance categories or the steady growth of gaming handsets, desktops and other categories, all of them showed the quality of consumers and their personalization behind them. With real needs, Chinese consumers are pursuing higher levels of consumer experience.
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