On June 1, the Tmall 618 ideal live carnival season officially opened, the Tmall consumer electronics (mobile phone appliances) industry ushered in an explosive growth. From Tmall data shows that the 8-hour turnover has exceeded last year's full day, opening within 10 minutes , Apple, Haier, Midea, Oaks and other brands have broken billions in turnover.
A number of the world's coolest new technology products sold in the Tmall 618 are selling. Data show that millet 8 new products are launched on the 1st of the Tmall world on June 1st. It takes only 60 seconds to grab a rush; Coworth DJ35 is sold for 1 minute. , Sales of nearly 5,000 units. Lynx has become the main starting point for global new product launches, and explore the main position of new retail.
This year Tmall 618, with the escalating demand for consumer upgrades, consumers are becoming more and more interested in quality and individualized categories. Lynx data shows that Tmall 618 is only one hour on the first day, and the speed of laser navigation sweepers exceeds 15 Times, the amount of food waste disposer increased 16 times year-on-year, the amount of dehumidifier turnover increased by more than 23 times year-on-year, steam mops increased 100 times year-on-year ... ..., Tmall, consumer electronics industry has become a new trend of life leading.
Tmall released the 618 Raiders show that from June 1 to start buying sharp goods, until June 15th, Lynx has a special category every day, covering mobile phones, digital, home appliances, clothing, beauty, sports, home improvement, Health Fresh, food, drinks and other categories, covering all aspects of daily life.
This year, Tmall 618's shopping allowance has been increased to the scale of 100 billion yuan, and the consumption is reduced by 30 yuan for every 300 yuan spent. The usage is not capped. The user can receive a shopping allowance at the main cat venue. Moreover, this year's shopping allowance is paid offline. Event stores can also be used.
The most noteworthy point is that the merchant's store coupons, Tmall's category full-size coupons and shopping allowances, can be used at the same time. There is no complicated preferential calculation logic, that is, all offers are superimposed on the way to the end.
