On May 31st, Bosch Appliances won three awards at the 2018 Electric Steamer (Electric Steamer) Industry Summit Forum and Awards Ceremony hosted by China National Grid. Bosch Appliances won the '2018 China Steamer (Electric Steamer) Industry Health Life's high-end brand' title, Bosch 8 Series embedded steamer CDG634BS3W won the 'offline 2018 Chinese steamer (electric steamer) industry recommended purchase model', in the rapid development of e-commerce platform today, Bosch 8 Series embedded steamer CDG634BS3W At the same time won the 'Online 2018 China steamer (electric steamer) industry worth buying models'. This award fully reflects the position of Bo Xi home appliances in the steamer industry.
As a leader in the high-end home appliance market, Boxi Home Appliances continues to change consumers’ perceptions of home appliance products through innovative technologies, bringing consumers convenient and efficient home experiences. Today, Boxi Home Appliances is pushing the steam box market. Promote the popularization of steamer products and create a new lifestyle for consumers.
Combination of modern technology and traditional culture to create a new way of healthy life
Under the wave of consumption upgrading, Chinese consumers’ living standards have been continuously improved, and the demands for quality of life have become higher and higher. More attention has been paid to the nutrition and health of the food. Bo Xi’s home appliances have found through consumer research that many Chinese families have become less biased. A healthy diet with less salt, less cooking with open flames, etc., Pursuit of dietary health and balanced nutrition.
'Steaming' has been used as an ancient cooking culture for thousands of years. Steaming foods can retain food nutrition to a greater extent. It is a very healthy cooking method. Until today, steamed food is still indispensable in the daily diet. Some steaming tools, such as traditional steam cookers and steamers, are too inconvenient to use due to their large size. They are limited in urban life. The steamer is easy to install and is easy to use, making up for the inadequacies of traditional steaming appliances. At the end of the 20th century, we began to develop steamer products. In 2010, we introduced steamers to China and became pioneers in the steamer market in China. Currently, Boxi Home Appliances has established R&D bases in China, continuously launching consumer demand, and addressing the high pain points of consumers. Quality steamer products provide Chinese consumers with more and better choices and lead the development of Chinese steamer market.
Building high-end products around consumer needs Refresh public awareness of cooking
For consumers, the traditional steamer is difficult to control the steaming process. In order to solve the consumer's pain points, Boshi Home Appliances conducts multiple tests on the ingredients and formulates suitable temperature and best taste for different ingredients. This data is included in the steamer system. When the consumer selects the corresponding food for cooking, the steamer can precisely operate it, ultimately achieving the perfect presentation of the food and creating a healthy cooking experience for the consumer.
Taking the Bosch 8 Series embedded steamer, which won two important awards as an example, the product can not only solve the condensation phenomenon, but also accurately control the temperature. The humidity control technology also allows the steamer to fully preserve the natural taste of the food. The control ring can also realize one-button operation. The Bosch 8 Series steamer is also equipped with an automatic cooking program. The user only needs to put the food into the steamer and enter the appropriate operation mode to easily control the steaming process.
Boxi Home Appliances is equipped with a variety of innovative features of steamer products to meet the diversified needs of consumers. The data show that steaming and roasting these two food processing methods are the consumers' favorite way, and the steaming and baking machine market is developing very Fast, with a growth rate of nearly 240% last year. The high-end steamer products from Boss Home Appliances incorporate a 'roasting' function and a home-connected function. The user can remotely control the steamer via mobile phones, iPads, etc., for easy cooking. Keep abreast of the cooking schedule. The steaming and roasting functions are complemented with each other. When steaming, steaming aids can make food taste crisp and tender. The introduction of these innovative products refreshes consumers' recognition of cooking. Zhizhi, fully embodies Boxi Home Appliances' consumer-centric product strategy.
Creating new market growth points Leading a new kitchen revolution
In recent years, the sales volume of electric steamers has shown a rapid growth trend. According to data from Yikang, the retail size of electric steamers is close to 2.5 billion in 2017, and is expected to exceed 3 billion in 2018. The sales volume is expected to be more than 500,000 units. This explains steaming. The box has gradually been recognized by consumers. However, it is a long-term accumulation process for a product from development to promotion and acceptance by consumers. During this process, whether or not the company can deeply cultivate will determine whether the product can be adequately integrated. The consumer's life even changes the consumer's life.
At present, consumers' awareness of steamers is not high. In order to further promote the popularity of the steamer market, Boshi Home Appliances promotes steamer marketing through a combination of online and offline services. For example, product evaluation, lifestyle, etc. Content promotion enables consumers to understand the functional characteristics of the steamer. By participating in exhibitions, branding showrooms, etc., consumers can experience products in depth, taste delicious foods that are taste-producing by using steamers, and feel the healthy lifestyle brought by steamers. Improve the awareness of steamer products. I believe that steamer will be favored by more and more consumers in the future.
For modern people, the function of the kitchen is not limited to making three meals a day. It is an important living space for consumers and their families, relatives and friends to share food and exchange feelings. People want to enjoy a convenient cooking experience in this space. Producing nutritious and healthy foods to share a good life for family and friends. Driven by the consumption upgrade, the kitchen revolution has begun. The features of the steamer products make it play an important role in this revolution.
Boxi Home Appliances has long been committed to upgrading the consumer's kitchen experience. We believe that in the future, Boxi Home Appliances will bring more high-end steamer products to the market and create more possibilities for the kitchen revolution by devising a new lifestyle.
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