In April, despite the fact that it has entered the traditional decoration season, the smoke stove retail market has not been out of the downturn since the first quarter of this year. According to relevant retail statistics, the retail sales and retail sales of the stove market are both lower than last month. , Compared with the same period last year, there has been a significant decline. The reason is mainly due to the overall tightening of real estate policies since 2017, the slowdown in the growth of the kitchen electricity market caused by the weakening demand for new house decoration.

Range hood: In April, the range hood achieved sales of 227,368 units, a decrease of 2.32% from the previous period and a year-on-year decrease of 20.00%. In terms of retail sales, the retail sales amounted to 78,573,000 yuan, a decrease of 2.34% from the previous quarter and a year-on-year decrease of 16.28%.

In terms of the change in the brand share of the hood during the month, most brands in the leading camp had a slight increase from the previous quarter. Compared with the same period of last year, the situation was basically the same. Among them, Haier’s performance was more prominent in retail sales. The volume and volume of retail sales achieved 0.74% and 0.47% of the quarter-on-quarter increase, as well as 0.92% and 0.59% year-on-year growth.

In terms of the cumulative period from January to April, the boss and Fangtai continued to maintain a considerable growth. The two retailers’ share of the employer’s share increased by 0.60% and 0.52% respectively, and Fangtai's increase was 0.76% and −0.03%. Haier’s rising momentum is still swift and violent. Both retail sales increased by 0.92% and 0.77%, respectively, becoming the fastest growing brands in the January-April period. However, Midea’s retail share declined, falling 0.77% and 0.57 year-on-year respectively. %.

Regarding the retail transaction of different range hood product structures, European and near-end suctioners all had a stable performance during the month. Among them, the growth rate of near-inhalation machines was faster, and the two retail sales accounted for 0.41% more than the previous quarter. And 0.29%. It should be said that this development is also in line with the status quo of the overall retail market of the hood. Compared with the same period of last year, the proportion of retail sales of near-inhalers achieved an increase of 1.61% and 1.42%, respectively. The year-on-year increase in retail sales for this type of product was 1.58% and 1.78%, respectively.

From the perspective of retail sales of products with different air volume ranges, the retail share of products with air volume ≥15m3/min continues to increase, especially the share of products with ≥17m3/min has increased significantly. In the middle of this month, the two retail accounts for the respective proportions. Compared with the previous year, it increased by 4.08% and 3.51% compared with the same period of last year. In the first 4 months, the two retail products of this type accounted for 5.25% and 4.31% year-on-year increase in retail sales. And retail sales reached 50.73% and 58.84%, respectively.

At the price level, the average price of domestic brands in the middle of the month was 3,477 yuan, which was a decrease of 0.11% from the previous month, but the overall price trend still showed an upward trend. Compared with the same period of last year, domestic brands increased by 5.05%. 1-4 In the cumulative statistics for the month, there was also a 5.99% year-on-year increase, reaching 3,308 yuan. Since the beginning of this year, the prices of products including Vantage, Haier, Midea and other brands have remained relatively significant.

Gas stoves: In April, the retail sales of gas stoves reached 224,307 units, down 7.75% month-on-month and 19.4% year-on-year. In terms of retail sales, retail sales reached 378,209 thousand yuan, down 7.60% from the previous month and 14.77% year-on-year.

In the middle of this month, Fang Taihe and Haier performed well. Fang Tai's retail sales and retail sales accounted for 1.23% and 1.10%, respectively, and Haier also had 0.86% and 0.67% increase. Compared with the same period last year, including Haier, Brands such as Beauty, Boss, Shuaikang both achieved growth in both retail sales and retail sales.

In the January-February cumulative statistics, Haier’s growth was the most prominent. The two retail sales accounted for 0.76% and 0.89% respectively year-on-year growth. The growth rate led the gas stove retail market. In the leading brands, the boss also realized the amount. Qi Zeng, the proportion of the two items increased by 0.64% and 0.56% year-on-year, while Fang Taize showed a rising proportion of retail sales and a decrease in retail sales.

In terms of analysis of product changes in different structures, the market share of embedded double-focus stoves has maintained a stable momentum of development. In the middle of this month, the two retail sales ratio of this type of products achieved a month-on-month increase of 0.52% and 0.20%, respectively. There was also an increase of 0.70% and 0.11%. From January to April, the market concentration of this type of product increased further, and the two retail sales increased by 1.19% and 0.21% respectively year-on-year.

Judging from the price of gas stove products, this month saw a certain upward trend. Among them, the average price of domestic brands rose by 0.06% qoq and rose by 5.94% year-on-year, and the average price of foreign brands rose even more noticeably, up by 1.58% from the previous month. , The year-on-year increase of 4.46%. In the January-February cumulative statistics, the average price of domestic brands and foreign brands were 1575 yuan and 17,14 yuan, an increase of 7.29% and 6.53%. Specific to the brand, the United States, Haier The price increase of Wanhe ranked first three, reaching 18.99%, 12.62% and 11.48%, respectively. (Zhang Yuhuai)

annex: China's hood market monthly retail monitoring report 2018 April

China's gas stove market monthly retail monitoring report 2018 April