'This society is a sharing and sharing age. With the development of technology, the retail market has undergone unbounded changes. The development of technology has also driven the social, community economic development and sharing process. So, 'social + business + The "share-sharing" model has become the main core of Gome's shared retail business. We are now entering the 'home-life' market in a shared retail model. The chief financial officer of Gome Retail Holding Group stated at the 2018 China E-Commerce Conference.
May 29-30, guided by the Department of Commerce's Department of E-commerce and Informatization, the theme hosted by the Beijing Municipal Commission of Commerce is “Linking the New Era of Innovation—2018 China E-Commerce Conference” held in Beijing. The conference has been successfully held. The 7th session is also an important part of the 'Beijing Fair'. This session focuses on the hot issues of the national e-commerce macro development situation, the global e-commerce city development trend, and discusses the development prospects of the global e-commerce industry.
In the past two years, Gome, which has made significant achievements in integrating innovation, was invited to participate in the conference. The chief financial official of Gome Retail Holding Group conducted a “comprehensive sharing model” in 'Wisdom Ecology: Smart Business Forum'. The keynote speech of "Home & Life's Market" shared the Gome's third-generation business model, namely "shared retail", and the preliminary results of entering the "home-life" based on this model.
GOME Retail Group, the chief financial officer of GOME, delivered a keynote speech, said that GOME is really changing from 'GOME' to 'GOME US RETAIL' from the home appliance market to the 'home-life' market. In this process, retail With the development of technology, the scene boundary is increasingly blurred, and the convergence of formats and Internet technologies has become more frequent. The iteration of technology has further driven the development of social and community economies. Therefore, Gome launched the sharing of 'social + business + interest sharing'. The retail model is used as the core driving force of Gome's 'home life' strategy.
According to the GOME 2018 quarterly report, the total transaction volume of GOME's online and offline transactions during the quarter increased 29% year-on-year to RMB 35.3 billion, EBITDA was RMB 397 million, and the consolidated gross profit margin remained at 17.5%. High level. Among them, the shared retail GMV reached RMB 1.2 billion, and the quarter-on-quarter growth rate exceeded 50%. Retail decentralization is inevitable. In the past 30 years of sharing retail models, Chinese consumption habits have undergone drastic changes. , Retailers are also constantly transforming and upgrading, conforming to changes in the trend of the times and consumer demand. In this regard, Fang Yi believes that 'In the past, retailers were more of a research commodity, but now they are more researching consumers. In the era of commodity scarcity, What manufacturers create, what retailers sell, we only need to make the goods at the lowest price, there will be more consumers to buy. Now what the consumer needs, the manufacturer will build what. So the retailer will Put all the links in order to make it truly user-oriented.
For example, Fang Hao said, 'In the course of the cooperation between Gome and Haier, we found that in the color TV market, there are common models except 40-inch, 42-inch, 50-inch, 55-inch, and 56-inch. There are also 47. With a lot of customization, these cost-effective products are targeted by us to the people who need them. Such customized programs are all solutions that are produced after the requirements are clearly mined. This is the power of Gome's deep operation to retail.' Fang Hao introduced that the 'shared retail' model is an in-depth exploration of Gome's decentralization. In the shared retail model, Gome will open up all its advantageous resources, including but not limited to cross-sector supply chains, logistics, services, and big data. Three-dimensional platform, payment, consumer finance, etc.
At the end of 2017, Gome entered the 10 trillion “home-living” market from the home appliance market and announced that it has transformed from traditional home appliance retailing to one-stop service of “home appliances + home improvement + home + home service + home finance.” Data show that in 2017, Gome A total of 38 stores across the country have introduced home improvement business, and the accumulated sales have exceeded 400 million yuan. It is expected that sales will increase by more than 5 times.
At the same time, Gome is trying its best to build its own service layout. Fang Fang said, 'Before and after the transaction is a whole life cycle service process. Previously provided services are separate delivery services, installation services, and now the value of this era. It is a home-based service that can form deep links with users through this service. First, it can provide users with complete set of intelligent solutions to form an intelligent home domain installation. Second, it can provide services to users through the APP back end. The object-oriented and service algorithms, so here the scene end, the supply chain end, and the post-service end can all use technology to further increase the stickiness of consumers. This is the way that technology is used to give retail to the era. Through open scenes. , enrich the connotation of the scene, multiple data and full life cycle services, forming a shared retail approach to retail empowerment.
According to statistics, with the continuous improvement of products and services, the home and after-market service market has grown significantly. The GOME butler GMV has increased by 368% year-on-year, and its monthly average order volume has increased significantly by 253% year-on-year. It has formed a differentiated competition with its peers. .
Cost reduction and efficiency enhancement, shared retailing is a business model that everyone can participate in. Shared retailing is Gome's third-generation retail business model based on 'social + business + benefit sharing'. Under the shared retail model, Gome achieves online, offline, and Supply chain, scenario, service, membership, data, logistics support platform integration, on this basis to achieve big data sharing, logistics sharing, settlement system sharing, membership system and even the sharing of production materials, around the 'home life' value Chains, forming a community of values for 'home and life', ultimately achieving deep interactions between people, people and goods, people and services, so that everyone can participate.
Talking about the impact of shared retailing on Gome, brand owners and consumers, Fang Fang stated that Gome has completed the integration of online and offline scenarios, breaking through the scene and time constraints. In terms of data processing, Gome and many companies have conducted Vertical and horizontal alliances, through such alliances to dig deeper into data, pick out the most suitable consumer goods, and then recommend them to users, give appropriate users, apply digital technologies, and on the one hand help manufacturers reduce costs and increase efficiency, on the other hand, Providing products that meet consumer needs, technical means to retail wings.
According to reports, the shared retail model centered on 'social networking + business + benefit sharing' has begun to yield results. The GOME 2018 quarterly report shows that GOME's shared retail GMV reached RMB 1.2 billion, a quarter-on-quarter increase of over 50%.
For Gome, the shared retail model gives Gome new momentum, including open operations across multiple scenarios, enriched scenarios, multiple data, global enabling, and full lifecycle services to help brands increase their operational capabilities and achieve supply-side Cost reduction and efficiency increase also provide consumers with more comprehensive life cycle services.
Kevin Kelly mentioned in The Necessity that sharing is more like an attitude, a class of technologies, some tools that can promote collaboration, sharing, aggregation, coordination, flexible institutions, and a variety of other emerging The form of social cooperation, it is the frontier, it is fertile ground for innovation, this kind of power of complete decentralization is almost the best way to begin to solve the problem. For Gome, quarterly results have laid a good foundation for its shared retailing. With confidence, in the future, through the dual platforms of online and offline communion and interoperability, we will enter the 10 trillion market and the living market. Gome's third-generation business model shared retail will be worth looking forward to in the coming quarters.