On June 1, 618 Global Mid-Autumn Shopping Festival was officially opened. Jingdong, home appliance, ushered in 'Frenzy's good start'. Starting from 0, the sales of Jingdong home appliances of all categories soared, and sales of ice-washing products exceeded 40 million in 43 seconds. In just six minutes, sales of home appliances and all categories exceeded RMB 1 billion. After a climax, sales have continued to climb, and they have been far ahead of other home appliance retail channels, demonstrating the dominance of the home king.
With the support of such an impressive record, major home appliance manufacturers also started to take action to open the 'Red June Model'. On June 1st, Li Huagang, senior vice president of Haier led a team to visit Haier’s three brands. Supervising and communicating with Jingdong Group's senior vice president, Yan Xiaobing, president of e-entertainment business group, and Liu Jun, president of Jingdong Mall’s home appliances division, conducted in-depth communication on the 618 marketing strategy and future cooperation between the two parties, spurt the full range of Haier's three brands. Red June sales goals have been carefully planned!
On June 1st, Li Huagang led the team to visit the home appliance at home and conducted in-depth communication with Liu Jun, and encouraged the three major brands of Haier
As early as 2013, Haier began cooperation with Jingdong. In 2014, Haier, commander of the Haier, Casa Di, and other brands settled in Jingdong. Haier’s products brought a large amount of passenger flow and volume to Jingdong Electric Appliances. It also brings users a good reputation. Jingdong not only meets the needs of Haier in the main direction of product promotion, but also in the era of unbounded retail, through the open empowerment strategy to open up the online and offline scenes of the home appliance industry, it will have accumulated the most Dynamic member operating system, extensive marketing reach network, complex SKU management system, efficient logistics service capabilities, reliable financial tools, the most complete, longest retail value data in the value chain and other capabilities fully open to suppliers partners , Together with Haier to provide higher quality home appliances for global consumer groups.
One of the best illustrations is that in April 2018, Haier launched the new BCD-612WDELU1 space refrigerator in Jingdong Home Appliances and the overseas models of the Grand Bar, which not only depended on the support of Haier's globalization system, but also achieved a global sale. In addition, JD.com and Haier are better than the sunshine in the first time on March 24. At the opening ceremony of the clothing festival, they jointly launched the 'Hai Nai Baichuan' strategic plan, and through the omni-channel, they achieved a subversive transformation in the era of unrestricted retail. On March 29th, Haidian’s high-end terminal brand Casa Di was also in the Jingdong headquarters building. High-end new Tianhe air conditioning.
The deepening cooperation between the two sides has also brought about fruitful results. In 2017, Haier’s annual sales in Jingdong exceeded 10 billion yuan. At the beginning of the new year in 2018, Jingdong and Haier released the 'blockbuster': Haier, Casa Di, and the commander-in-chief. The three major brands are all making efforts to achieve sales targets of 20 billion yuan in Jingdong Household Appliances!
Haier not only won the title of refrigerator, washing machine, and water heater in three categories, but also ranked second in the category list.
Haier also paid more attention to the 618 Global Mid-Autumn Festival just opened. Not only did Jingdong alone set up a production line to fully guarantee the supply of goods, but Haier Refrigerator also exclusively ordered 4 direct drinking water refrigerators and 2 Australian-style high-end refrigerators for Jingdong in June. Refrigerator to ensure the continued red-June sale. Such ample preparation also enabled Haier to perform well on the first day of Red June. In the Jingdong Home Appliances 618 sales list, it not only won the refrigerator, the washing machine, and the water heater. The category title is also ranked second in the category list, as well as the runner-up of health appliances and beauty appliances.
I believe that the visit and supervision of the senior team will further inspire Haier's marketing team to achieve even more brilliant results during the 618 Global Mid-Year Shopping Festival. At the same time, Haier also confirmed with practical actions that the “Jingdong East Market” in the home appliance industry Sincerely, always adhering to the principle of win-win, and focusing on the needs of users, Jingdong Electronics Co., Ltd., which creates quality products and service experiences, will surely continue to lead the e-commerce industry and achieve greater development through the benefits of the 618 Global Midyear Shopping Festival. !
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