The Open News report shows that JD.com’s home appliances continue to grow at a rapid rate. It is a ride away, and the industry is amazing and envious.
In the 37th second of the selling season, sales of air-conditioner products exceeded the 100 million mark, and in the 43rd, sales of ice-washed products exceeded 100 million. In 6 minutes, the total sales of home appliances exceeded 1 billion!
What is the king?! Jingdong appliances to the industry with super sales to tell the industry this is the king!
The most commendable is that JD.com's home appliances can also double up in size thanks to its leading full-channel mass. People can feel the appeal and influence of JD.com's home appliances.
Looking back at the data, we found that the sales of Jingdong Home Appliances 618 this year have seen an upsurge from the very beginning, and the trend of blowouts has increased, and sales of multi-category products have made historic breakthroughs.
In the field of traditional home appliances, TV sales reached 100 million yuan in just two minutes from 0 o'clock, and 80% or more of the television products sold within one hour from 0 o'clock to 1 o'clock are all 4K smart products. In addition, 55 inches or more are available. The sales of high-end and high-end TVs are the fastest, with 55-inch products achieving a record of five million minutes.
The door-to-door refrigerator is another category of household electrical appliances that has been gaining momentum. The first two hours of sales exceeded the entire day of last year. The Meiling brand has surprisingly achieved over 90% of sales within one hour of sale. For the door opening product, the consumption upgrade feature is obvious.
The growth of emerging home appliance categories also confirmed this trend. On June 1st, the high-throughput water purifier broke five million units in five minutes; smoke stove products sold more than 20,000 units in just half an hour; 2 hours before the machine sales have exceeded all the days of last year; Braun shaver sales last 30 minutes last year all over the day; stone smart home automatic floor mopping vacuum cleaner machine more than 10,000 units sold in five minutes; to high-end black technology Famous Dyson V7 FLUFFY handheld vacuum cleaner for 10 minutes sales more than twice the sum of May; and favored by female consumers in the first hour of sales of small appliances in the category of beauty appliances increased more than five times last year; microwave ovens, pressure cookers , Sales of more than 30,000 units in one hour before the rice cooker.
These data fully show that as consumers change from the concept of consumption, home appliances consumption is also shifting towards refined, functional, professional, brand-oriented, and home appliances that promote well-being has become the consumer's first choice. The trend of consumption upgrade has already taken shape.
As the largest omni-channel appliance retailer, JD.com’s home appliance is the promoter and beneficiary of this round of consumer upgrades.
According to the analysis report of the Ministry of Industry and Information Technology, the penetration rate of online shopping in the home appliance market was 19.95% in 2016, and the penetration rate of home-grid purchases increased to 26.5% in 2017, which again set a record high. Among them, Jingdong Appliances has been ranked in the top 60% for three consecutive years. the first.
The scale effect has already formed. Therefore, both consumers and manufacturers use JD.com’s home appliance as the benchmark for market measurement and selection – consumers are looking at JD’s prices and services, and demanding other e-commerce providers in the industry; meanwhile, The more home appliance brands choose to invest more and more high-quality products in JD.com, and launch more in-depth strategic cooperation with JD. JD.com becomes the most direct channel for connecting consumers and products, linking them with their own data, technology and other advantages. , To promote the formation of a healthy relationship between the buyer and the seller.
Benign relationships lead to benign results. The continuous accumulation of benign results is a process that changes from quantity to quality. Left-handed consumers, right-handed home appliance manufacturers, and JD.com’s constant pursuit of product, price, service, logistics, and technology lead over the years. Advantages have become an important factor for Jingdong Home Appliances 618 to achieve such brilliant results, and it also strengthens the Matthew effect of JD.com's home appliance as an industry leader, further pulling away from the chasers.
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