Since 2017, the price of household appliances has been rising continuously and continues to this day. According to data from China Excellency, the prices of refrigerators, washing machines, air-conditioners and other categories have increased significantly in the first quarter of this year compared with the same period of last year, which is an increase of 12.2% year-on-year, 7.1% respectively. , 4.6%. At the same time, the price of products such as kitchen appliances and small living appliances also showed different degrees of increase. What is the reason for the price rise of this appliance? Then the price rise of household appliances is the bubble price in the end. The illusion caused by the war is still the trend of the development of the industry? Let Xiaobian take everyone to analyze it!
Rising raw material prices, forced home appliance prices
In recent years, the prices of various raw materials in the upper reaches of the household appliance industry have been rising. This has become the direct cause of the increase in home appliance prices. Copper prices rose by as much as 30.9% in 17 years. Prices of raw materials, such as aluminum and plastics, which are closely related to the manufacture of home appliances, have also risen to varying degrees. In addition to raw materials, increasing labor costs, logistics costs, storage costs, etc., have also created a lot of pressure on home appliance manufacturers, and ultimately have to raise prices.
Consumption upgrade generates birth prices
With the rapid development of China’s economy, the national’s spending power has also been greatly improved. The demand for quality is also getting higher and higher. When it comes to the purchase of home appliances, it is no longer the price, but the quality of home appliances. 18 years In the first quarter, many home appliance categories were pre-cooled, but high-end home appliances showed a trend of contrarian growth. Ovid Cloud (AVC) '51' monitoring data showed that the 8K+ washing and drying one market and drum single washing market sales were respectively year-on-year Growth of 18.7% and 40.6%, the sales volume of the 15K+ super high-end market has doubled; In addition, the retail sales of refrigerators in the 5K+ market accounted for 43% of the total, up 9.3% year-on-year, and a number of home appliance categories also appeared to be more popular among mid- to high-end products. Phenomenon, more and more consumers are willing to pay higher prices for high-quality home appliances. It can be seen that the consumption structure of the home appliance industry is continuously upgraded and improved, and the consumption demand of mid-to-high end is also gradually increasing, which provides a boost to the price of home appliances. Strong support.
The price of home appliances has become inevitable under the industrial upgrading
The new consumer demand has stimulated the nerves of home appliance companies. Everyone has realized that only by continuously improving the quality of products and providing better services can it ensure the profitability of enterprises. At present, the home appliance market is in the stage of adjustment and optimization. Major home appliances companies are based on users. New demand, continue to strengthen R & D and innovation to improve the company's core competitiveness. Home appliances also have the trend of high-end, home appliance prices have become the inevitable structural optimization and upgrading of the industry.
The trend of substantial price increases has gradually eased, but in general, the price of household appliances will not decrease by half past one hour. The increase in the price of raw materials has become an inevitable fact. As the rise in quality leads to higher prices for consumption It is not a bad thing. It seems that the rise in household appliance prices is not a bubble, but a trend in the industry. The era of bottomless price war has become a thing of the past, and the market consumption will also return to rationality. The quality and consumption experience of products is consumption. The ultimate concern.