Water purifier market after years of rapid development, is being ushered in a new round of industrial upgrading, users of personalized products strong and growing demand for water purification business brings new challenges, but also provides new market opportunities. May 31, 2018 Shanghai international water Exhibition opened in Shanghai national convention Center, more than an eye-opener of water treatment technology from around the world to date, but also people deeply feel the 'future have to' shock them, Haier net Water was astounded by the smart scene drinking water solution, and confidently demonstrated the intelligent water purification life for the Internet of Things era, becoming the focus topic of this exhibition.
On the first day of the exhibition, Ronen Zohar, Chairman of Haier Strauss Water Equipment Co., Ltd., and Sun Fengsen, General Manager of Haier Strauss Water Equipment Co., Ltd. attended the opening ceremony and received an exclusive interview with the reporter.
Regarding the current status and prospects of the water purification market, Sun Zong believes that the development of the clean water market will affect the development of two key words. The first is the Internet of Things, which will promote the solution of water purification products from a single category to multiple scenarios; Customization, this is the inevitable result after the user's needs are released. It is also the core of Haier's wisdom scene drinking water solution. Haier Water will adhere to this strategic direction, and eventually create a customized IoT water purification ecosystem. Water purification industry to achieve an overall upgrade.
Ronen Zohar, Chairman of Haier Strauss Water Equipment Co., Ltd., said that in order to gain market and user recognition, leading product technology is a necessary condition for success, which also requires a precise grasp of the individual needs of the user, as well as powerful Brand, marketing strength as support. In this regard, he believes that Haier's leading edge is very obvious.
There is no doubt that the highly anticipated 2018 Shanghai International Water Show, due to the participation of Haier's clean water, has enabled many exhibitors to experience the impact of subversive innovation.
Haier Water Purification: Carrying the 'Internet of Things' signal to the industry with the largest exhibition hall
Sun Fengsen, general manager of Haier Strauss Water Equipment Co., Ltd.
“Reporter” We noticed that Haier’s water purification is the largest in the exhibition area of this international water show, and the lineup is also very strong. What kind of signal is it to send to the industry?
'General Sun'Clean water has become a trend, and market demand is being released in large numbers. This is mainly reflected in two points: First, we are evolving from the Internet era to the age of the Internet of Things. The demand for intelligent experience from users has escalated, and it has determined that water purification products are Simple networking, evolving the items that can proactively provide services, so that different scenes can get the best experience; Second, the user's requirements for water purification products, from the simple drinking water health, to the work-based life Even the different needs of public places need to be customized. These changes took place in just a few years and determined that the market structure needed to be upgraded.
Haier’s water purification exhibited in this huge lineup was aimed at setting an example for the industry, breaking the bottleneck of the market that was focused on a certain product in the past without differentiation, and expanding the vision of the water purification industry to the development of the scene. , From the industry focus on single product, single scene to multi-scene solution, fully integrated with the Internet of Things era.
'Reporter' We have seen that the entire exhibition area of Haier's water purification is centered on the experience of the scene. Can we talk about the core concepts of this?
'General Sun'The goal of Haier's water purification is to provide users with a 'wisdom scene drinking water solution'. This is the trend of Haier's water purification aiming at consumption upgrades, and put forward the needs of individual users of the vein. The scene experience should be solved in everyday life. The different needs of different groups of people in different environments, including drinking, washing, bathing, cooking, vegetable washing, sanitary and commercial work, campus, hospitals, factories, airports, train stations Wait for the entire scene.
'Reporter': What kind of trend do you think the water purification industry will show, and what does Haier's water purification rely on to achieve long-term leadership?
'General Sun'With the continuous improvement of living standards, the water purification market will inevitably have to be high-end and be subdivided. It is necessary to maximise the user's best experience. Scientific and technological innovation is the foundation. Only a more accurate understanding of user needs can be achieved. Study, in order to achieve technical synchronization with the needs of users.
However, this is only one aspect. I think that it is more important to tailor it for users and provide steward-style humane care. In fact, today's technology and economic development, the influence of the industrial economy has been weakened, and replaced by the service economy. , The user's personalized demand is the leading factor. Overall, this exhibition's Haier water purification display is only the tip of the iceberg. With the continuous deepening of the strategic layout, we must continue to subvert the user's participation in the entire innovation process. Continuous iterative upgrades to achieve leadership.
Haier Strauss: To be the preferred brand of high-end family in China in the future
Ronen Zohar, Chairman, Haier Strauss Water Equipment Co., Ltd.
The 'Reporter' Haier Strauss's popularity and share in the Chinese market has expanded rapidly. What do you think is the key to achieving a good situation?
'Ronen Zohar'We realized early on that China's water purification market has great potential. It now appears that it is right to choose Haier to jointly explore the Chinese market. Two of these actions have played a key role. The first is the grasp of user needs. Rolls has its core technology, Haier Water understands its users better, and has strong complementarity in terms of technological innovation; followed by the strong overall strength of Haier's water purification, leading advantages in channels and services can provide users with a better experience.
The 'reporter' Strauss's water purification technology is unique in the world. What are the major moves in the Chinese market?
'Ronen Zohar'The maze purification technology pioneered by Strauss represents a healthy and nutritious drinking method, which brings a very good experience to Chinese users. At the same time, due to the great potential of the Chinese market and the unique drinking water culture, we also work with Haier water purification. , Conducted in-depth research on China's market demand, customized a number of technologies and products for Chinese users.
In the next step, we plan to speed up the development of high-end market, fully integrate into Haier’s water purification solution for smart scenes, deepen research on the organic combination of various aspects of drinking water, such as health, taste and nutrition, and strive to become a high-end family. Preferred brand.
How does the 'reporter' evaluate the cooperation with Haier, and what are your expectations for the future?
'Ronen Zohar'After several years of cooperation, we are very satisfied with Haier’s strength in brand influence, technological innovation, channel operation and service system. For the future, we hope that both parties can consolidate the results of these years and join hands to bring Haier Str. Rolls hits a model of high-end clean water in China.