Unlike the market penetration rates of water purifiers in Europe and the United States, which are as high as 90% or more, the market penetration rate of water purifiers in China is less than 10%. There is huge room for growth. Nail Technology noted that in recent years, the water purifier market has developed rapidly and has also attracted domestic The entry of many foreign brands. From the point of view of the Chinese market in Yikang in April, both retail sales and retail sales are steadily increasing, while the brand is showing a competitive pattern.
Nail Technology noticed that from the monitoring data of Yikang in April, the domestic brands of water purifiers have obvious advantages, of which the United States is the only one.
From the perspective of retail sales, the top ten brands are: Midea, A.O. Smith, Angel, Gion, Haier, 3M, Whirlpool, Yikou, Boss, Lisheng.
Among them, the market share of the United States alone, reached 33.6%, took 1/3 of the market share. The second is the foreign brand AO Smith, the share of 15.8%, less than half of the United States; ranked third in the Park , The share is 14.8%.
From the top three, Nail Technology noticed that the share of AO Smith and Gion was not even equal to the share of Amy, and that AO Smith and Gion had not distanced themselves. That is to say, at present, no one can challenge the beauty. Market position, while the second AO Smith and third place Gion and fourth place Angel (13.6%) were in a melee state.
From the perspective of retail sales, Nail Technology noticed that the status presented was basically consistent with the retail volume market. The top four brands in retail sales were: Midea (30.8%), AO Smith (23.7%), Angel (13.6%) , Gion (14.8%). The leading position of the United States is still stable, but AO Smith narrows its share to less than 10%. From the growth trend, only four brands have positive growth in retail sales in the top ten brands. Respectively, the United States, Haier, Whirlpool and the boss, the remaining brands are showing a year-on-year decline.
Among them, the retail volume of the United States increased by as much as 68.6%, Whirlpool and the boss's year-on-year increase of more than 50%; while A.O. Smith was down 16.4% year-on-year, Patio is even a drop of 26.5%.
In terms of retail sales, the U.S. saw a substantial increase of 76.6% year-on-year, with Haier and its bosses up 38% and 39.5% year-on-year, respectively; A.O. Smith was down 12% year-on-year, and Gion was down 21% year-on-year.
In summary, Nail Technology believes that the offline market of water purifiers presents a competitive pattern that is “superpowerful and strong”. Both the sales volume and the sales volume of the United States are riding away. The overall performance of domestic brands is better than that of foreign brands. After observing General Ding Jiang, the water purifier has a higher profit than large home appliances, but the technical barriers are relatively low, domestic brands have low intervention costs, and they have a certain degree of manufacturing, marketing, and channels, compared with foreign brands. Advantages, leading the market development is not surprising, but there is still much room for improvement in terms of brand capabilities, technical standards, and intelligent innovation.