Du Dewei led the star to help out the United States, the United States | 'Super Brand Day' | create a super IP!

On May 26th, in order to celebrate the 6th anniversary of its listing, Zhejiang U.S. launched the largest ever brand-name concession activity in the history of the company - 'Mida 526 Super Brand Day'. In the form of festivals, Hong Kong pop musicians were invited to the festival. Du Dewei led the star lineup, launched a large-scale linkage of all venues in 10 cities across the country, while the nationwide 3000+ stores participated in the carnival, setting off a wave of integrated stoves for over a million people.



At the same time, multiple venues focused on blasting on 5.26-5.27 days. Du Dewei, Pan Qianqian, Zhang Yu, Xu Yuteng and other stars sang in various venues to give feedback to the audience.



On the day of the event, only the main venue in Haining, Zhejiang Province, as an example, attracted more than 3,000 intentional consumers to participate in the brand day event.



The event was crowded with people. In order to reflect the biggest discounts offered by U.S., the U.S. Super Brand Day, U.S. target old and new users, the site will only need to pre-store 200 yuan, and they will be able to get 'arrive 2200 yuan'. The factory price will be drawn in cash. , VIP Service, On-site Gifts, Awards' Top Five Privileges.



In addition, US-based integrated kitchens, cabinets, integrated sinks, RO water purifiers, and other embedded appliances will all be sold directly at the factory price, and each item can also be used up to $500 in cash.



Mei Dading kitchen products are also within the brand day activities.



Great water purifier



Consumers have shown strong interest in Midea's integrated smart cooker and steamer products. As a founder of integrated kitchen products, the company has absolute authority and market awareness in this product field.



Meida's integrated kitchen products' intelligence is embodied in the resources of the link cloud platform, providing four personalized services: 'video recipes, radio entertainment, weather forecasting, and chat interaction', which makes the kitchen life irrelevant and gives more fun; , U.S. turbocharged combustion technology achieves full premixed combustion, and the thermal efficiency is increased by about 30% compared to ordinary gas stoves, which significantly reduces the generation of combustion exhaust gas, making the kitchen environment greener and healthier.



Representatives from participating regions of the Super Brand Day event staged



5. The warm show before the celebrity took to the stage ignited the enthusiasm of the scene.



Dr. Xia Ding, Chairman of Zhejiang American University, made a speech and said, 'Users are increasingly pursuing quality and branding in kitchen life. The US Congress is continuously innovating and upgrading, creating higher quality for users, updating smart, green and healthy, fumes free. Life. This coincides with the corporate philosophy we are pursuing. '



With great expectations, Du Dewei staged and sang to dance.



Classical songs such as “Lover”, “Take Off” and “Industrial Harm” were interpreted by Du Dewei. Among them, the “Drop Off” hot dance performance attracted many cheers.



The connotation of the classic songs rests on other tests that have survived the years. Meida, which has more than 10 years of kitchen electric years, has withstood the tests of years, market reshuffles, consumer inspections, and always stands in the highly competitive market. status.



Mr. Xi Ding, Chairman of American University, Mr. Zhong Chuan Liang, Deputy General Manager of American University took office with Mr. Du Dewei, and jointly launched the '526 Super Brand Day. US Superbrand Effect, Super Marketing IP, Superstars, Super Products These major advantages converged to fully demonstrate the strong strength of the brand, as well as market influence and competitive initiative, to become the strongest detonation in the history of the integrated cooker industry.



Meida also promised to implement the Three Guarantees policy on the products it sells during the branding period, thus truly eliminating consumer worries.



The golden egg link is an indispensable benefit. 999 free draw, 1999 free draw, 4999 free draw, etc..



Midea steamer section integrated stove also gives exciting heart rate.



The on-the-spot signing continues. The brand day activities, the United States with its high standards, high quality, high service, so that the United States and the United States to send a greater amount of voice, to poke the user's mind in the new game, pass the health of the kitchen Attitude, deepening the industry layout. At the same time, through the marketing IP of 'Super Brand Day', it more accurately reached the target users and achieved double harvest of traffic and sales.

2016 GoodChinaBrand | ICP: 12011751 | China Exports