618 E-Commerce Wars kicked off on June 1st, the day of Children's Day. Wechat friends circle Jingdong Home Appliances 618 rankings and other lists to keep the brand performance keep up with the new. Maybe many handicraft families have no time to do a good buy Raiders, but do not worry, whether it is Tmall, Jingdong or Suning Tesco have enough ammunition, lengthening promotional time, attracting users with new retail, smart technology, multi-scene fusion and other elements, give consumers 'great satisfaction'.

Showing the coolest new products and showing a duel

With the slowdown in e-commerce growth, platforms and merchants are fully aware that previous low-cost strategies have been unable to effectively stimulate growth, and they have adjusted their product structure, marketing methods, differentiated products, enhanced user experience, and improved logistics systems. Technology to start the situation.

It is reported that there is no true full-screen mobile phone with bangs pop-up camera, stunned Star Wars 8 robot, transparent geek version of electric toothbrush, hand-held portable laundry pen, etc. The world's coolest new technology is launched in Tmall 618. On May 25th, Suning Automobile promoted the 618th day of the first day of ignition. The Wuhan-made Zall aircraft Skyleader 600 attracted the attention of the industry on the Suning e-Car channel. The online price was RMB 1.98 million, equivalent to a car. High with Audi A8L price.

Tmall data shows that in the past year, sales of black technology care products have increased by 743 percent, boys who buy 'dishwashers' have increased by 128 percent, and girls who purchase 'drone drones' have increased by 111 percent; in the middle of January , The consumption of 'quiet washing machines' exceeds 100 million! More and more urban white-collar workers like to buy 'eat chicken headphones', while searching for 'wide-angle mobile phone lenses' increased by 2066% after 1995. There is enough technology to keep up with fashion trends. , Products that enhance the quality of life become an indispensable weapon for the platform to win the war.

Very long ex-gratia, there is no time to solve the problem

This year in June coincided with the World Cup in Russia, which itself has a greater role in promoting the retail industry, and met with 618. It will undoubtedly collide with a bigger wave. The three major e-commerce platforms adopt prolonged combat time and make full use of high temperatures. Sports marketing, mascot sports, etc., combine multiple benefits to maximize sales.

Although Tmall also participated in 618 in 2017, the time period is only three days from June 18th to 20th. This year, it will start pre-sale on May 25th and formally begin on June 1st. It ended on June 20 and lasted for 27 days. In addition, Tmall announced the 618-day cat ideal life win game, setting the rhythm and goals for each period of work.

Coincidentally, on the evening of May 7th, at the mid-year promotion and the second quarter key work deployment meeting, Sun Encounter CEO Hou Enlong said that mid-year promotion (May 15 to June 20) was a protracted war. In the long-term battle line, thousands of people double-line grab air-conditioning, days of quantity plan, Super Brand Day, Super Category Day and other marketing activities run through.

Tmall executives stated that this year's Double 11 will usher in its 10th anniversary and will be very different. The 618 will be the first step of the drill. It will be a double 11-horse brigade. Suning Tesco will also usher in the Fever Festival in 818. June is a big promotion. An excellent training opportunity. After all, time stretched the test platform of the integration of resources, logistics and distribution, marketing and other multi-dimensional integrated response capabilities.

E-commerce Festival Competition 'Intelligence', Black Science and Technology

In most users' minds, no matter which shopping festival, they are linked with keywords such as price cuts, discounts, rebates, gifts, etc. However, it is rather surprising that Jingdong, the protagonist of this year’s 618 Wars, was on May 29th. At the JD CUBE 618 inauguration meeting held at Yizhuang Base Camp, the talks were always 'Technology'. Unmanned trucks, drones, unmanned supermarkets, AR fitting mirrors minute by second to you.

According to Xiao Jun, Vice President of JD.com Group and President of X Division, it is expected that Jingdong Silicon Valley Research Institute’s Jingdong unmanned truck will complete the deployment of commercial trial operation in China in 2020. Jingdong Group Vice President, Chairman of Jingdong Mall Technical Committee Ke Feng introduced that JD Alpha, JD’s fully-open one-stop enabling platform, can help more enterprises break the restrictions of the terminal and provide users with Internet services at any time. Jingdong’s smart customer service can not only identify people’s emotions, but also Answer people's questions with human emotions.

All in all, during this year's Jingdong 618, consumers can enjoy new shopping experiences brought by technology on various terminal devices. For example, enjoy voice shopping on smart speakers and enjoy fresh and exclusive prices on smart refrigerators. Enjoy watching and buying services on the screen TV.

Tmall is not far behind, and it is specifically emphasizing that the new retail technology is by no means a conceptual empty talk on PPT, but rather a necessity for experience upgrades. The online smart cat store has been put into mass use. For example, Lily Business Fashion opened in Nanjing West Road, Shanghai. Tmall wisdom store, after the consumer enters the store, the system will recommend the shopping line according to his preferences. According to his “Magic Mirror”, he will be able to try his favorite clothes once. If it is tangled, it will automatically recommend matching. , Try out a direct settlement.

People-oriented, intelligent, stylish, anywhere, anytime, able to sense, communicate, and share shopping is becoming a trend. The dominant e-commerce platform with strong support from offline entities is obviously more advantageous.

618, as a mid-year war, was highly valued by manufacturers at home and abroad, and the three major platforms competed fiercely. From low-cost competition to technology competition, the two lines formed complementarity, adding a lot of attention to this year's 618. Provide a broad battlefield. How specific combat situation, who will eventually sit on the throne of the whole network channel first, it takes time to test.