Global LCD TV shipments fell by 3.6% in 2017. IHS pointed out that the decline in average retail prices was not as expected, resulting in the impact of consumer demand in many regions. However, the decline in LCD panel prices from the end of 2017 to early 2018 led to the first quarter of 2018 The price has changed, and at the same time TV brands have increased their shipments in some key emerging markets due to the start of the 2018 World Cup pre-match promotion.
Paul Gagnon, executive director of IHS Markit, pointed out that emerging markets such as Latin America often have strong seasonal demand related to the World Cup. He also mentioned that television demand in Eastern Europe is expected to rise as the World Cup starts in Russia.
In the first quarter of 2018, Latin American TV shipments increased by 40% year-on-year, and 50-inch (or greater) TV shipments grew significantly. According to IHS Markit’s survey of 34 countries, over 100 retailers, Latin The average television sales price in the Americas ranks first among emerging markets.
In eight regions, China had the lowest average selling price, at US$446, with an average size (47.3 inches). On the other hand, Western Europe ranked the second highest in terms of 4K shipments, with the average price ranking the highest in all markets. (over $712).
Samsung Electronics Co. expects TV market demand to increase year-on-year in the second quarter of 2018, driven by growth in major football events and emerging markets. Samsung expects to launch 8K and Micro LED TVs in the second half of the year.