According to data from market research firm Gartner, in the first quarter of 2018, global smart phone sales were approximately 384 million units, which accounted for 84% of total mobile phone sales, an increase of 1.3% compared to the same period in 2017. The stagnation was 455 million.
In the first quarter of 2018, Samsung’s smart phone sales were 78.5 million. Although the company's market share dropped slightly to 20.5%, it still maintained its lead in this market.
Samsung’s mid-range smartphones face continued competition from Chinese brands, which led to a year-on-year decline in sales. As the dominant position of Chinese brands continues to expand and expand into Europe and Latin America, the growth rate of Samsung’s smart phones will continue to grow this year. Under pressure.
Apple smartphone sales resumed growth in the first quarter of 2018, a year-on-year increase of 4% to 54 million units. The company’s market share has grown to 14.1%.
Anshul Gupta, head of research at Gartner, said: 'While the demand for the Apple iPhone X exceeds that of the iPhone 8 and the iPhone 8 Plus, it is still difficult for this supplier to push users to change smartphones, which has led to its replacement in 2018. The growth rate in the first quarter of the year was lower than expected. Given that Apple is focusing on high-end smart phones, it needs to significantly increase the overall experience of the next-generation iPhone in order to promote the replacement of mobile phones by users and thus achieve strong growth in the near future.
Followed by the Chinese giants Huawei, Xiaomi and Oppo, they sold 40.5 million, 28.5 million and 28 million smartphones respectively.
Huawei's smart phone portfolio enhances its position as the world's third-largest smartphone maker. The company is trying to expand its high-end smartphone portfolio through the recently launched P20, P20 Pro and Honor 10 to increase its competitiveness and growth potential.
Gupta said: 'In the first quarter of 2018, the company achieved a growth of 18.3%, which helped Huawei narrow the gap with Apple. However, the company's future growth will increasingly depend on its growth in the emerging Asia-Pacific region. Market share, and solve the US market problem by developing a stronger consumer brand. '
Obviously, Xiaomi is the winner in the first quarter of this year, which is a year-on-year increase of 124%. The company's smart phone portfolio and aggressive pricing strategy helped it occupy the fourth place in the first quarter of 2018.
Gupta said: 'This strategy led Xiaomi to achieve an increase of 330% in the emerging Asia-Pacific region.'
The continued weakness in the Chinese mobile phone market has also limited the growth potential of top global brands including Chinese brands such as Oppo and Vivo. More than 70% of sales of these top brands come from Greater China.
In the smartphone operating system market, Google’s Android and Apple’s iOS all achieved growth in the first quarter of 2018, but Android’s market share declined slightly.