Not long ago, Premier Li Keqiang, accompanied by Japanese Prime Minister Shinzo Abe, visited and visited Toyota Hokkaido Plant Area, Toyota New Energy, and fuel cell technology. During the inspection, Prime Minister Li Keqiang expressed the hope that both China and Japan will further highlight technological innovation and deepen Cooperation to create new energy vehicles, especially fuel cell vehicles.
Toyoda President Hideaki Toyoda also expressed his strong desire to cooperate with China: 'The current automotive industry is undergoing major changes in a once-in-a-century fashion, and the one that leads the change is the fastest-growing China, and we will keep pace with the times. , Fully follow the pace of China's development. '
The cooperation between the two parties will begin with further deepening cooperation between China FAW and Toyota Motor. It is reported that China FAW and Toyota Motor will continue to explore and deepen the three major cooperation directions in response to national policies and requirements.
First, we will continue to maintain good cooperation in new industries, new products, new powertrains, new technologies, new energy, fuel cell vehicles, and other fields. We will carry out more in the areas of new energy, hybrid technologies, three power systems, and control systems. And deeper cooperation;
Secondly, to further strengthen localized R&D and technological innovation capabilities, to be faster and more effectively adapt to changes in the Chinese market and consumer demand, and to further study the layout and investment in new areas such as smart cars and mobile travel;
Third, seize opportunities, innovate business models, continuously improve overall technological capabilities, and use new technologies to further enhance the core competitiveness of China's auto industry value chain.
This confirms that Toyota (China) Minister Kobayashi Ichiro said at this year's Beijing Auto Show: 'The most important thing for China's president, Mr. Toyoda's president, is not just a slogan. To keep pace with the ever-changing Chinese society, Toyota will further advance the process of localization, while accelerating its performance growth, and comprehensively accelerating the advancement of advanced technologies in China.
Toyoda's 'Chinese Complex' is a long-standing experience. As you can see from his work history, he has served as an executive director of the Chinese market for a long time. The establishment of GAC Toyota was facilitated by him. After Toyota Motor, Toyota's first overseas visit came to China, and it was also at that time that he first made a name for himself: 'China's most important'.
With the rapid development of China’s auto market, Toyota is increasingly aware of China’s important role and strategic position in the global automotive market. Whether it is the new energy vehicle sector or the intelligent networked auto market, the Chinese market has very high growth potential. Appreciable. Based on this, the 'overall acceleration' in China is imperative. Further deepening of cooperation with Chinese joint venture partners has become an important starting point. Toyota chose one of the earliest and most important partners in China, China FAW.
Judging from the past achievements, since the signing of a joint venture agreement between Toyota and FAW in 2002, FAW Toyota has brought new product technologies and standard international leading management experience to the Chinese auto industry, and has helped FAW's own brand to develop rapidly, and cultivated a large number of Excellent talents, promote the upgrading of the automotive industry chain.
As of 2017, FAW Toyota achieved continuous and steady growth, with accumulated sales of 706,000 units throughout the year. At present, FAW Toyota has invested a total of 100 million yuan in corporate social responsibility. The number of direct participants has totaled more than 1.1 million, and the indirect population has reached 1.2. Billion times.
At present, the Chinese auto industry has started a new era of joint ventures and cooperation. The cooperation between Toyota and FAW will also be different. China’s First Automobile Group Co., Ltd. Chairman Xu Liuping said in an interview with the media that the country has proposed new ways to open cooperation with FAW in the future. The direction of the agreement also puts forward new requirements for the future innovation cooperation between China FAW and Toyota. The joint venture and cooperation objectives of China FAW will also focus more on the combination of quantitative growth and qualitative improvement, especially in the areas of new energy vehicles and fuel cell vehicles. , To achieve a win-win cooperation.
On the one hand, it is a Japanese Toyota that has a solid new energy automotive technology foundation and a long history. On the other hand, it is a Chinese FAW that is actively pursuing reforms and actively revitalizing the Chinese market. We have reason to believe that the in-depth cooperation between the two sides will produce cooperative results with Chinese characteristics. .
The past good cooperation is the cornerstone of the joint venture and cooperation innovation between the two sides in the new era. China FAW will continue to cooperate with Toyota in energy saving and emission reduction as the key to technological innovation, with new energy vehicles and fuel cell vehicles. As a key product, we continuously improve our overall technical capabilities, accelerate the development of joint venture brands and independent brands, and open a new era of joint ventures and cooperation. ' Xu Liuping said.