The east wind came to Africa. On May 11th, six Dongfeng Tianlong tractors departed from the Dongfeng Commercial Vehicle Delivery Center in Shiyan proceeded to the Shanghai port, set sail in the Shanghai port, sailed to Africa, and arrived in Senegal respectively. And Benin. It is reported that the delivery of the six Tianlong tractors took less than two months from the delivery of the first 16 units of the same model Tianlong tractors. This year alone, this single model will reach 50 sales in West Africa. station.
'If the first batch of Dongfeng Tianlong tractors is to open the West African market, then this new order demand is a further recognition and recognition of the quality of Dongfeng Commercial Vehicles. 'Dongfeng Commercial Vehicle related responsible person said,' less than two A further order in the month indicated that Dongfeng Commercial Vehicle's high-quality products and caring services have won the trust of all customers in the African market.
Dongfeng Commercial Vehicles has grown and expanded in overseas markets. In addition to excellent product quality, Dongfeng Motor Group Co., Ltd. has played a vital role in global brand communication and promotion. In 2017, Dongfeng Motor Group Co., Ltd. once again crowned. The name 'Dongfeng' formed the Dongfeng team to participate in the 2017-18 season Volvo Ocean Race. The 12 ports that this season's races are in line with the brand promotion strategic objectives of Dongfeng Motor Group Co., Ltd., in the ports where the boats are docked, Dongfeng Motor Group Co., Ltd. has carried out a series of eye-catching brand communication and business promotion activities in conjunction with local customs and culture. These just-in-time marketing activities are a good help for Dongfeng’s overseas brands and sales progress, helping people in the countries along the route better understand' Dongfeng's culture has effectively increased the popularity of Dongfeng Motor Group Co., Ltd.'s overseas brands, and has further laid a solid foundation for Dongfeng Commercial Vehicles' successful market development in overseas countries and regions.
In October 2017, at the first stop of the Volvo Ocean Race in Alicante, Spain, Dongfeng Motor Group Co., Ltd. was the first Chinese automotive brand to respond to the 'One Belt and One Road' initiative for the first time in the world, launching the 'One Belt, One Road and Your Minds' initiative. Attracted a large number of global partners to cooperate and respond to comprehensively enhance the popularity and reputation of Chinese cars in the world.
In December of the same year, when the Dongfeng team arrived at the Cape Town port of South Africa, Dongfeng Commercial Vehicles successively planned a series of interesting brand promotion activities, including Dongfeng Tianlong Engineering Vehicle Appraisal Meeting, Dongfeng Brand Experience, Theme Salon, Event Experience, China. Cultural experience, etc. At the same time, in order to meet the needs of the West African market, Dongfeng Commercial Vehicles has launched new overseas model models, continuously introduced customized products, continued to force overseas markets, created new interest growth points, and provided first-rate products and complete products for overseas markets. Service and after-sale protection. Two batches of orders in less than two months also fully demonstrate that Dongfeng Tianlong tractors are the entry point. Dongfeng Commercial Vehicles has established a foothold in the West African market and will eventually cover the entire African market.
Dongfeng Tianlong flagship in Africa
With the Volvo Ocean Race, Dongfeng Motor Group Co., Ltd. actively implements the national “One Belt and One Road” initiative, and is committed to developing the Dongfeng brand into an internationally renowned automobile brand, constantly exploring new development paths and creating a good environment. At present 2017-18 At the end of the season, the Volvo Ocean Race is drawing to a close. The Dongfeng Team accompanied the Volvo Ocean Race around six continents. Eight countries have gained constant exposure both at home and abroad. Their influence spans Europe, Africa, Asia, and the Americas. In order to better serve the “Belt and Road” and “You Minhang” initiative, Dongfeng Commercial Vehicles will re-optimize and sort out the Dongfeng Tianlong flagship, Dongfeng Tianlong, Dongfeng Tianlong KC, and Dongfeng Tianjin Four King Kong products as overseas stars. The sales channel and service network of the host country, actively improving the after-sale protection, shaping Dongfeng brand's own 'Chinese business card'.
Congratulations on donating, Yu Yu, Yu Cheng. With the help of the Volvo Ocean Race, a global brand communication platform, Dongfeng will spread the “One Belt and One Road and Your Mind” initiative to the rest of the world, which will greatly enhance Dongfeng’s brand globally. With reputation and reputation, Dongfeng Commercial Vehicles will provide global customers with a more complete product system, more intimate service system and more comprehensive after-sales protection. Eventually, brand communication and business development will go hand in hand, and an 'international China Dongfeng' will leap forward. The African market and even the global market.