According to data from the research firm Gartner, according to market research firm Gartner, sales of global smartphones in the first quarter of 2018 were approximately 384 million, accounting for 84% of total mobile phone sales, an increase of 1.3% compared to the same period in 2017. The total sales of mobile phones have stagnated to 455 million.
It is reported that in the first quarter of 2018, Samsung’s smart phone sales were 78.5 million. Although the market share fell to 20.5%, it still maintained a leading position in the market; while Apple’s sales reached 54 million, which was the second highest sales growth. %, Market share also increased to 14.1%; followed by Huawei, Xiaomi and OPPO, which sold 40.5 million, 28.5 million and 28 million smartphones, respectively.
Gartner said that the continued weakness of the Greater China mobile phone market has also inhibited the growth momentum of Chinese mobile phone brands including OPPO, Vivo, etc. It is reported that over 70% of OPPO and vivo sales come from Greater China.
At the same time, Gartner said that Huawei's smart phone portfolio enhances its position as the world's third-largest smart phone manufacturer. The company is trying to expand its high-end smart phone portfolio with the recently launched P20, P20 Pro and Honor 10 models. Its competitiveness and growth potential.
However, Gartner Research Director Anshul Gupta pointed out that in the first quarter of 2018, the company achieved a growth of 18.3%, which helped Huawei narrow the gap with Apple. However, the company's future growth will increasingly depend on its Emerging Asia-Pacific market share, and through the development of a stronger consumer brand to solve the US market issues. '
According to Micronet, although Huawei is already on the third-largest smartphone brand in the world, it is still unsatisfactory in the U.S. market. Not only is the carrier channel unable to sell its flagship product for various reasons, it is now connected to mainstream e-commerce companies. The channel also encountered difficulties.
According to AH reports, on the official website of Best Buy, the 3C distribution giant, Huawei’s mobile phone products only have Mate 10 Pro and Mate SE and Mate 10 Pro, which not only has a 'permanent $150' discount, but also Mate SE’s. They are all official editions, which are 30 dollars cheaper than the original price.
Foreign media believe that this is the sign of Best Buy's stock clearance. At present, Best Buy's products on Huawei still have Watch 2 watches, but glory has been completely lost.
According to statistics, from April onwards, Huawei also “shuffled” the US team, including William Plummer, vice president of external affairs for North America, who left for eight years. According to Huawei's 2017 annual report, its North American and South American markets The business contracted by 10.9%. The revenue share slipped from 8.5% to 6.5%.
US Senator Marco Rubio mentioned in an interview on the CBS News "Face the Nation" program broadcast on May 27th that the overwhelming majority of lawmakers will support legislation prohibiting ZTE and Huawei Technologies, Inc. Telecommunications equipment companies do business in the United States.
It is worth mentioning that for successive setbacks in the U.S. market, as early as the April 17th Huawei Analyst Conference, Huawei’s rotating chairman, Chairman Xu Zhijun, stated that some things are not based on Huawei’s will. You may as well ignore him. "Some things, let go, but easy."
At the same time, Ren Zhengfei, the founder of Huawei Technologies Co., Ltd., urged employees on April 8 in an internal memorandum to prevent anti-American sentiment in the midst of tensions between the two major economies.