Beijing Business News On May 28, OPPO announced two personnel appointments. OPPO vice president, OPPO's former head of marketing business in mainland China, Wu Qiang, will be responsible for OPPO's overseas market business from now on. In addition, he appointed Shen Yiren as OPPO assistant. Vice President, is fully responsible for the marketing business in Mainland China. Wu Qiang and Shen Yi reported to OPPO CEO Chen Mingyong.
Chen Mingyong said: “To expand overseas markets is of strategic importance to OPPO. At the same time, the company attaches great importance to the training of young talents. As an important management talent of the company, Wu Qiang and Shen Yiren have extensive marketing experience and keen consumer insight. We look forward to their further contribution to the development of the company in their respective new positions.'
According to reports, Wu Qiang joined OPPO in 2006 and began to be the head of marketing in mainland China in December of the same year. He also led the team to achieve a significant increase in the performance of OPPO's domestic market, and achieved a phased achievement in brand building; Shen Yiren in 2013 Joined OPPO in 2009. Prior to that, he served as OPPO's director of marketing planning in China, and promoted and participated in many OPPO marketing cases.
The OPPO's personnel adjustment indicates that it will make big progress in overseas markets. Insiders pointed out that the Chinese mobile phone market is becoming saturated, and mobile phone manufacturers must go out to sea to find a way. Affected by the decline in shipments in the Chinese market, the global mobile phone in the first quarter of 2018 Shipments fell by 2.9%. In fact, since the third quarter of 2013, the mobile phone shipments in the Chinese market have dropped to less than 100 million units. The latest report shows that in the first quarter of 2018, smart phone shipments in the Chinese market Less than 90 million units.
However, OPPO has not just begun to force overseas markets. Prior to this, OPPO has been engaged in 27 countries including Southeast Asia, India, New Zealand and Saudi Arabia. On January 31, 2018, OPPO held its first new product launch in Japan and officially entered Japan. Market. This year OPPO also stated that it will fully enter the European market. It is reported that in February of this year, OPPO has opened branches in the United Kingdom. At that time, there were reports that the OPPO will enter the European market this summer and release products in many places in Europe. According to reports, In order to enter overseas, OPPO has spent billions of dollars to purchase patents in order to pave the way for overseas.