On May 25th, Xiaomi Mi's official Weibo published a poster stating that there are three products of rice cooker rice cookers (M pressure rice cooker IH, rice cooker IH rice cooker 3L, rice cooker IH rice cooker 4L). The cumulative sales volume has exceeded one million units. In this rice cooker market that is monopolized by traditional brands, it is not surprising that Mi Jia can achieve such a result.
Mijia pressure cooker IH rice cooker main high-end positioning, in the past consumers want to buy a high-end rice cooker must go to Japan to buy. Mi family pressure IH rice cooker launch, with the ultimate taste of rice, harvested a very good user reputation, it is Created a myth of selling homemade rice cookers to Japan.
In terms of simple cooking, the Mijia IH pressure rice cooker has done its best. However, domestic users are accustomed to cooking at the same time using some other functions. Due to the limitation of the pressure function, it is more desirable to make more dishes besides rice. Difficult. Mi family subsequently released the Mi-IH Rice Cooker 3L version with the pressure function removed, and the Mi-IH rice cooker 4L version. Both products have added steaming, cooking, and cooking methods under the premise of ensuring good rice taste. , And the price of the product is also more close to the people. The price of 399 on sale also allows more consumers to experience a truly intelligent rice cooker.
In addition to its powerful hardware features, all three rice cookers have high value for money. The initial design concept of the product was minimalism, breaking the complicated structure and color of small household appliances on the market, and switching to a simple cube shape. With pure white, the overall sense of fashion has doubled. Among them, the pressure on IH rice cookers has also won the German IF Design Award, the United States IDEA Innovation Design Award, DFA Asia's most influential design award, China Red Star Award several domestic and international design awards.
When a user uses a rice cooker connected to a network, it is a huge, intangible database that provides him with services. With these data supports, rice cookers can perform big data calculations based on different factors such as rice species, origin, and altitude. To adjust the basic temperature curve. At the same time, the user can also adjust the softness and viscosity of the rice according to his preferences. Since then, the mouth has become more and more difficult to adjust. Now, more than 2,000 heating solutions have been accumulated in rice cookers. This is the big difference that big data brings.
Millions of sales, nearly 40 million cooking uses, is the user's double recognition of the value and strength of rice cookers. It can be said that the launch of the three meters of rice cookers is driving the reform of the new rice cooker market. It focuses on product power, starts with innovation, breaks tradition, and makes rice cookers more efficient and quality. After crossing this major milestone, we have reason to believe that the Mi family will make greater breakthroughs in the field of smart home appliances.
On May 25th, Xiaomi Mi's official Weibo published a poster stating that there are three products of rice cooker rice cookers (M pressure rice cooker IH, rice cooker IH rice cooker 3L, rice cooker IH rice cooker 4L). The cumulative sales volume has exceeded one million units. In this rice cooker market that is monopolized by traditional brands, it is not surprising that Mi Jia can achieve such a result.
Mijia pressure cooker IH rice cooker main high-end positioning, in the past consumers want to buy a high-end rice cooker must go to Japan to buy. Mi family pressure IH rice cooker launch, with the ultimate taste of rice, harvested a very good user reputation, it is Created a myth of selling homemade rice cookers to Japan.
In terms of simple cooking, the Mijia IH pressure rice cooker has done its best. However, domestic users are accustomed to cooking at the same time using some other functions. Due to the limitation of the pressure function, it is more desirable to make more dishes besides rice. Difficult. Mi family subsequently released the Mi-IH Rice Cooker 3L version with the pressure function removed, and the Mi-IH rice cooker 4L version. Both products have added steaming, cooking, and cooking methods under the premise of ensuring good rice taste. , And the price of the product is also more close to the people. The price of 399 on sale also allows more consumers to experience a truly intelligent rice cooker.
In addition to its powerful hardware features, all three rice cookers have high value for money. The initial design concept of the product was minimalism, breaking the complicated structure and color of small household appliances on the market, and switching to a simple cube shape. With pure white, the overall sense of fashion has doubled. Among them, the pressure on IH rice cookers has also won the German IF Design Award, the United States IDEA Innovation Design Award, DFA Asia's most influential design award, China Red Star Award several domestic and international design awards.
When a user uses a rice cooker connected to a network, it is a huge, intangible database that provides him with services. With these data supports, rice cookers can perform big data calculations based on different factors such as rice species, origin, and altitude. To adjust the basic temperature curve. At the same time, the user can also adjust the softness and viscosity of the rice according to his preferences. Since then, the mouth has become more and more difficult to adjust. Now, more than 2,000 heating solutions have been accumulated in rice cookers. This is the big difference that big data brings.
Millions of sales, nearly 40 million cooking uses, is the user's double recognition of the value and strength of rice cookers. It can be said that the launch of the three rice cookers promotes the reform of the new rice cooker market. It focuses on product power, starts with innovation, breaks tradition, and makes rice cookers more efficient and quality. After crossing this major milestone, we have reason to believe that the Mi family will make greater breakthroughs in the field of smart home appliances.
