In the first quarter of this year, global smartphone shipments declined overall. Recently, Samsung plans to launch a new plan in India to resist strong offensives from Chinese manufacturers such as Xiaomi. At present, India is the main growth market for global smartphones.
Figure from PhoneArena
In view of the growing power of Chinese mobile phone manufacturers such as Xiaomi in India, Samsung is now unable to sit still. Now that the Indian market's sales champion is no longer Samsung, it becomes Xiaomi. To address this issue, Samsung’s senior vice president The president once stated that Samsung will adopt a 'aggressive' plan that will ensure Samsung’s leading position in the Indian market.
At this stage, Samsung has taken control of India's flagship mobile phone market. However, with the increase of penetration, OnePlus 5T has become the best-selling flagship mobile phone in the Indian market. The price range of one plus 5T is currently close to millet and OPPO. , In the face of competitive other brands of flagship mobile phones, Samsung is slightly weaker in this regard. Samsung’s price offensive against Chinese manufacturers launched the Galaxy J Series and A Series to compete with it. This helps Samsung handsets compete in the competition. Stand out from the crowd and start a price war with competitors to avoid repeating the mistakes in the Chinese market.
In addition, Samsung also stated that the future full screen will also become the core of Samsung mobile phones. The dual camera design on the Samsung Galaxy A6 will also extend to other brands in the future. At the same time, Samsung also plans to send most of its brand lines to India in order to avoid additional taxes. The cost pressure caused.