My country LED display The technical foundation and level of the industry are quite advanced, and the main products and key technologies can be roughly consistent with the advanced level of the international industry. The technology and performance of LED devices are constantly improving, and the development of electronic technology is changing with each passing day. This is LED display The deepening and improvement of the technology of the screen products brings a good foundation. display Has been widely used in various fields of social life, the development of semiconductor lighting industry has brought a good opportunity for LED display industry, therefore, LED Display market Optimistic development prospects.
LED industry chain mainly includes raw materials, equipment, upstream chip manufacturing, midstream LED packaging and downstream LED applications. The downstream LED applications are mainly divided into LED lighting, LED display and LED backlight Applications, etc. LED applications are an important part of the entire industry chain that can bring high added value.
At present, the market with the largest LED downstream application is the lighting field, followed by the backlight application and the display. The display application scale still maintains a relatively stable and rapid growth trend, especially with the maturity of small-pitch LED display technology, LED display. Screen applications will gradually move from outdoor large-size display applications to indoor applications. The application field will be significantly expanded. It is expected that the growth rate will maintain a very high speed in the next few years, which will gradually increase the proportion of LED display in the entire downstream industrial chain. .
According to the data of the “China LED Industry Market Preview and Investment Strategic Planning Analysis Report” published by the Industry Research Institute of Forward Looking Industries, the sales volume of the LED display application industry in the country in 2015 has a new increase compared with 2014. The total market volume in the whole year is expected to reach 33.5 billion yuan. , The growth rate is about 10%.
Source: Forward-looking Industry Research Institute
Under the background of new technologies such as small-pitch LED and the maintenance of downstream cultural media, sports and other industries, the LED display industry is expected to maintain a steady growth of 20% to 30% in the future.
Currently DLP (Digital light processing) The large-screen splicing market is mainly used in military command, traffic monitoring, and studios. With the development of smart cities, it will further enter markets such as security and commercial displays, so the industry will continue to maintain high speed in the future. Growth, From 2010 till now, the compound growth rate of China's large-screen splicing market has reached more than 20%, and it is expected to maintain a growth rate of about 15% in the next three years.
Such customers have high requirements for product display and are not sensitive to price. Small-pitch LEDs have quickly replaced DLP and other splicing screens with their excellent display.
With the further decline in the future price of small-pitch LED displays, the application area will be further expanded. In the future, it will fully enter commercial applications such as media, advertising, and cinemas. It can be seen from the classification of income industries by Liad in recent years. The high scale of income and growth rate means that as the cost of products declines, customers with higher price sensitivity also begin to accept small-pitch LED products. The future market space in the commercial sector is extremely broad.
At present, LED small-pitch television applications have not entered the civilian market yet, but with further cost reductions and mass production of smaller pixel-pitch products, it is expected to enter the civilian TV field. For ordinary home TVs under 70 inches, LCD Both the display effect and the cost occupies an advantage. Therefore, a small-pitch LED in a short period of time is unlikely to replace the LCD in this area. However, after 70 inches or more, especially after 110 inches, the cost will be geometrically limited due to the manufacturing process of the LCD. The number of stages has increased. It is therefore difficult to see LCD TVs with a size of over 110 inches.
It is expected that the small-pitch LED industry will maintain a super high growth rate in the next 2 to 3 years, with a growth rate of over 60%. It is expected that the market size will approach 10 billion by 2018.
In the development of China's LED display industry in recent years, with the integration of mergers and acquisitions between companies, the scale effect has been continuously presented, the industry structure has been basically clear, while the LED display in the traditional Outdoor Advertising Applications in the arenas, stadiums, and other fields have also matured, and products have gradually become homogenous. Therefore, LED display companies have begun to seek new profit growth points, continuously innovate by increasing R&D levels, and enter new ones. In the application area, the new blue ocean market is opened. With the gradual improvement of the display technology, the cost has been gradually reduced, and the products have been iteratively upgraded. Especially with the introduction of small-pitch products, LED displays have gradually entered many new market applications.
At present, LED full-color display is mainly used in advertising media, stadiums, stage background, municipal engineering, etc., and small-pitch LED display is still open up more traffic, broadcasting and military and other markets.
