With the upgrading of the consumption structure and the renewal of the concept of consumption, high-quality fashion has become the new driving trend in the home appliance market. Enterprises must be invincible in the fierce market competition and not only make innovations in technology research and development. In the design and brand interaction and other areas should also closely follow the user's consumer psychology.
May 23, organized by the Central National Grid, Jingdong appliances strategic cooperation 'ice AI Pro X environment fresh line' 2018 China's refrigerator industry Summit Forum kicked off at Renaissance Hotel Beijing Haier, Hisense, Siemens and other domestic first-line refrigerator brand to bring its cutting-edge smart products unveiled summit, to discuss prospects for the future development of the refrigerator industry. among them, the commander of the refrigerator with the first of the word pattern space and unique designs gains 'space aesthetics creative Award' and the 'line of retro aesthetics and creative products' Two awards.
Unique design won commander of the refrigerator industry certification
In recent years, the consumer forces represented by the post-1980s post-90s have begun to rise. Their pursuit of personalization has been significantly higher than that of the previous generation of consumers. Take the refrigerator as an example, compared with the cross-refrigerator, the commander of the 'Space Creativity Aesthetics Award' has won L.ONE refrigerator is obviously more in line with young people's pursuit of fashion. At the same time, the Chinese character pattern design has a balanced sense on the whole, and it has a stronger artistic temperament. It caters to the youthful style that the post-80s and post-90s values. , Originated from the prophetic sense of the consumer psychology of the pursuit of value, the commander of the refrigerator light life series for the first time will use Yayun white, Yun blue and other colors in the refrigerator, its unique design has been unanimously recognized by the industry, took back ' Online retro aesthetic creative product' award.
On the other hand, the commander of the L.ONE refrigerator 'Fifth Space' has been designed to achieve a full temperature range from 5°C to -20°C, from refrigerated to frozen, allowing users to precisely control each degree according to the storage needs of ingredients, and instantly enjoy' Fresh' Life. The commander's light life series focuses on details. The top edge of the refrigerator is slightly convex and non-slip. The 100°C heat insulation design allows the user to place any small appliances; the Z type metal beverage rack can be removed on demand, highlighting the strong humanistic feelings. It can be said that attention to the needs of young users, 'Eat through' young users like, in order to let the commander refrigerator continue to introduce products that meet the young people's aesthetic, and eventually won two awards in the 2018 refrigerator industry summit forum.
Focus on experiencing interactions and achieve emotional communication with users
With higher education levels and globalization, the baptism of the Internet process has made the younger generation of consumers more open-minded than their fathers. Their consumption has become more diversified, personalized, and they have paid more attention to quality and experience. The interactive experience has realized the close communication between products and users. This has also made the commander refrigerator continue to dig different needs of young people, creating high-value appearance products, and focusing more on the advantages of developing products in terms of intelligence, energy saving, and quality. Create a simple, comfortable, relaxed lifestyle for young people.
In recent years, the commander of the refrigerator has been close to younger users and has been expanding its user interaction channels to accelerate the convergence with younger users. For example, L.ONE, the commander of the refrigerator, attended the Grammy Festival and performed frozen experiments at the site to allow users to learn more closely. Adjustable ultra-wide variable temperature technology from -20°C to 5°C per degree. During the experiment process, users can clearly realize the effective solution of fresh demand, which also allows the brand to gain more fans and reputation. In addition to this In addition, the commander's refrigerator has also made use of cross-border cooperation to enter the campus and participate in public welfare activities and other ways of interacting with young people, which has further expanded the influence of the commander refrigerator in the young community.
With the continuous expansion of the consumer market, young people have become the focus of the home appliance industry transformation and upgrading in recent years. Under the new situation, the commander refrigerator upholds the young community thinking and provides users with a wide range of product solutions. In the eyes of experts, The commander refrigerator won two awards in the 2018 China Refrigeration Industry Summit. It fully demonstrated its role as a leading brand in the trend of younger home appliances, and has been pursuing products with ingenuity. This is not only a manifestation of self-confidence in China’s home appliances, but also releasing young people’s groups to the future. Demand signals for a high quality of life. With the creation of China as an important global market driving force, the prospect of commanding refrigerators will become clearer.