On May 23, the 2018 China Refrigeration Industry Summit Forum was held in Beijing. During the conference, the “Fridge Preservation Use Book” was released.
After the peak of the market in 2013, the refrigerator industry entered a sideways adjustment channel. From 2014 to 2016, the volume of sales fell in three consecutive years. However, in 2017, the refrigerator market ushered in a long-lost turnaround. (AVC) Total omnichannel total data shows that in 2017, the retail volume of refrigerators nationwide was 33.76 million units, down 0.6% year-on-year, and retail sales were 93.9 billion yuan, an increase of 3.9% year-on-year. This is the first time in four years that retail sales in the refrigerator market have been realized. Positive growth. In 2018, the refrigerator market continued its steady increase in sales volume. In the first four months of 2018, China's refrigerator market retailed at 9.2 million units, a slight decrease of 3.2% year-on-year, and retail sales were 28.1 billion yuan, a year-on-year increase of 5.0. %, Most refrigerator companies are cautiously optimistic about the 2018 refrigerator market.
In the face of rising industry brand concentration year after year, many heads of refrigerator companies believe that the refrigerator industry has reached the final stage, focusing on endogenous growth, and increasing overall strength will be a long-term competitive strategy for enterprises. In response, China Household Electrical Appliances Association Deputy Director Wang Lei pointed out that there are still many uncertainties in the refrigerator market in 2018. The more they are in the confused period of development of the industry, the more they need to accelerate the transformation and upgrading, and participate in market competition by increasing product strength and added value, through differentiation. The function and design to meet different consumer preferences, so that it is possible to maintain a dominant position in the market competition.
The relevant research conducted by the organizers pointed out that the refrigerator companies all agreed that the consumption upgrade has driven the product structure optimization has become the most important driving force for the development of the refrigerator industry at the current stage, and the mid-to-high-end refrigerator products such as health preservation have continued to be popular.