In 2018, TCL air-conditioning entered the 19th year. After many years of experience and baptism in the market, TCL air-conditioning continues to grow and develop. It also ushered in greater challenges and a broader world, and began to write their own legend: Leading air-conditioning into A new era of intelligence!
Go ahead, don’t forget your heart
In 1999, TCL Air Conditioning Division was established. At that time, the overall scale of China's air-conditioning market just exceeded 10 million units. In 2017, the scale of China's air-conditioning market reached a record high, and TCL's air-conditioning production and sales exceeded 10 million units, becoming the top five in the industry. 19 years apart. The two 10 million units, one to represent the entire industry, and one to represent only one company. TCL Air Conditioning witnessed and participated in the rapid development and growth of China's air-conditioning market.
Along the way, TCL air-conditioning has always insisted on ingenuity, and steadfastly brought good products to consumers. In the history of the development of the air-conditioning industry, TCL air-conditioning technology-focused, focused purely on innovation, write a penumbra. From the first vertical air supply cabinet to the first color air conditioner, and then to the introduction of nano-titanium gold heat exchangers, the use of titanium instead of the transmission of aluminum foil makes the air conditioning efficiency greatly improved.
TCL Air Conditioning pays more attention to corporate social responsibility while paying attention to technological development. Thanks to the active promotion of environmental refrigerant substitution, TCL Air Conditioning won the recognition of the United Nations Environment Program Agency and the Ministry of Environmental Protection in 2017 and won the valuable contribution of “protecting the ozone layer”. And the hard-working air-conditioning brand' title! In the course of 19 years of development, TCL air-conditioning has won numerous honors. Each certificate and trophy looks very light, but it is very heavy, and behind it are numerous TCL air-conditioners. People's unremitting efforts and dedication strongly support the development of TCL air-conditioning has always insisted: technology first, customers, the responsibility for the early heart.
So far, TCL air conditioning has fought for 19 years. After completing the 10 million annual adult ceremony at 18 years old, it has begun to advance toward higher goals.
Gather intelligence, return to nature
In March 2018, TCL Air Conditioning officially announced a brand new product strategy at the spring conference: Leading air conditioners into a new era of intelligence. Locking future developments in the 'smart' direction.
'If we say that in the past ten years, Internet technology has brought about an information economy, then in the next decade, with the development of artificial intelligence technology, a smart economy will be born. 'TCL Group's Directors at the 'Second World Smart Conference' held recently President Li Dongsheng said that artificial intelligence and intelligent manufacturing are emerging as an important part of the smart economy and have become the technological and economical high points that many countries around the world are rushing to occupy. In many home appliance categories, they are known as excellent opportunities for overtaking. Air conditioning is also the case. Industry experts even bluntly say that artificial intelligence may bring disruption to the entire air-conditioning industry. However, smart air-conditioning in the air-conditioning market is either simply adding a WIFI or adding a lot of image recognition. The sensor, the body sensor sensor is very costly, it is difficult to popularize, the consumer experience is not very good. And this is the starting point of the TCL air-conditioning intelligent strategy.
Rely on technological innovation and user experience creativity, let air conditioners return to nature, return to true intelligence, make air conditioners more energy-efficient, more comfortable and healthy, more suitable for users' habits. At the same time, increase purchase costs as little as possible, and less Increase economic burden for consumers.
In 2018, TCL's air conditioner frequency conversion products were fully intelligent. Through technological innovation and integration, smart, adaptive, and networked technologies were adopted to achieve smart energy saving, smart comfort, smart health, and products adapting to different users' personalized usage habits. Let air conditioners be upgraded from standardized products to personalized products. Depending on the target population and market demand, TCL Air Conditioner has launched its flagship, celebrity, and popularized three series, equipped with intelligent functions to different degrees to meet the needs of different users, Improve the application experience. With the new growth momentum, TCL air-conditioning will also steadily move toward a next-high growth cycle.
On the occasion of the 19th anniversary, the TCL air conditioners in retrospect and prospect stated: From 1999 to 2017, it was only the first step of TCL air conditioning. 18 years of development has established the brand quality of TCL air conditioner; from 2018, TCL air conditioning began. Take your own second step, adhere to the principle of quality first, efficiency first, use 3 to 5 years to establish product image, brand image; adhere to the heart, gather intelligence is the foundation and direction of this step of TCL air conditioning.