Recently, China Mobile announced the list of candidates for general comfortable air-conditioning centralized procurement from 2018 to 2020. TCL Air-Condition has become the largest winning bidder with the largest proportion of TCL air conditioners, providing the largest number of products. It is able to stand out from many brands and become the biggest winner. TCL air conditioning continues to promote the brand and product quality strategy.
TCL Air Conditioner has the largest share of bids and the product has the most
It is reported that China Mobile's procurement of air conditioners for common comfortable air-conditioning purchases from 2018 to 2020 includes wall-mounted, cabinet-mounted and embedded air conditioners, and adopts separate bidding methods. In terms of wall-mounted air conditioners, TCL air-conditioning has achieved a 50% share. , is the sum of other brands, has become the biggest win; in the case of cabinet air conditioning, TCL air conditioner accounted for 32.26% of the share, is the largest share of the brand; in the embedded air conditioning, TCL air conditioning is firmly occupy the majority share, As much as 70%.
China Mobile is a mobile communications operator with a global user scale and advanced network scale. It is the largest telecommunications operator in China. It has a large number of employees, business offices, and stores across the country. The requirements for air-conditioning procurement are very high. First, the scale and quantity of production must be achieved. In order to meet a large amount of supply, there is a complete production, installation, after-sales and maintenance service system. Second, the application of the product environment is also very strict, and regional differences are also a test of product performance.
TCL Air Conditioning won the bid with the largest share of this bid, providing the largest number of products, which is arguably a great victory. It is reported that TCL air-conditioning has been the group purchasing equipment of China Mobile, China Unicom, China Telecom, China Tower and other telecommunication operators since 2008. The national main supplier.
The fastest growing air-conditioning brand in the industry
The Air Conditioning Division was established in 1999. Today, TCL Air Conditioning has been in existence for 19 years. In this course, numerous honors and recognitions were received. In 2017, TCL's annual sales of air conditioners exceeded 10 million units, becoming the top 5 in the air-conditioning industry. It is understood that 1000 Million sets are a threshold in China's home air-conditioning industry. Entering this hurdle will mean entering the industry's advanced level in R&D, manufacturing and production. On the occasion of the 19th anniversary, TCL Air-Conditions will also join hands with global brand ambassadors, international football superstars. Neymar, for all consumers to prepare a revelry feast. If you have enough luck, you can even go to Russia to witness the 2018 football feast!
In terms of product strength, TCL air-conditioning continues to invest in research and development. To meet the era of consumer upgrading, TCL air-conditioning focused on intelligent and variable energy efficiency, with high reliability, cost-effective, high value, high intelligence as the main product concept, proposed ' Leading air conditioners into the smart new era's product quality strategy, continue to enhance product power. According to the different target population and market demand, TCL air-conditioning launched its flagship, star, popular three series of new air conditioning products.
Including the latest intelligent control module, the ultra-high energy efficiency flagship 'T Rui' series on-hook; the 'e涟' on-hook product with ultra-high-performance star series; and the basic intelligent products for price-sensitive consumers. 'Zhi Duobao' hangs up. Through precise positioning, to meet the needs of different consumers.
TCL Air Conditioning Smart Flagship 'T Rui' Series Appears at China Brand Show
The era is advancing. Products that do not meet the needs of the times will be eliminated. Products are the basis of user services. More and more companies are providing users with better products and more convenient services through product structure adjustment and upgrading. The annual R&D investment exceeds 500 million yuan. In 2016, R&D investment was 220 million. At present, TCL air-conditioner owns 1842 independent intellectual property rights, including 297 invention patents.
TCL's continuous investment in product research and development has always placed TCL's air-conditioning products at the forefront of the industry, and is always in an invincible position in a highly competitive environment. There will always be payback, in this procurement order. , Can win a large share of China Mobile bid, inseparable from the strength of its own products.