Recently, Mr. Liu Guanzhong said in an interview that the “red dot award is a business organization to deceive the Chinese people’s money.” The Red Dot Awards official responded today and the platform also expressed its own views on this. Specific details are as follows:
Liu Guanzhong is honored as 'Father of China's Industrial Design' and is the founder of China's first industrial design department. He founded 'Philosophy', persists in seeking truth from facts, and changes life with design. He advocates 'service design' and puts design from the industry. Ascended to the society, based on design, and turned his eyes to the development of the country and the destiny of the nation.
Article: Liu Guanzhong 'Red Dot Award is a business organization to cheat Chinese money'
The original is as follows:
The Red Dot Award from Germany is one of the largest and most influential Grand Prix in the world-renowned design and creative competitions, with the 'IF Design Award' and the 'IDEA Award' and it has become the world's three major design awards. More and more Chinese companies won prizes in the contest, and the German Red Dot Awards organization also established the China Good Design Award in China in 2015, referred to as China Good Design (CGD), which is a new international design award for China. .
However, Professor Liu Guanzhong believes that China's award-winning products such as Red Dot Awards, IF Awards and other design awards cannot prove that Chinese design is on the rise. 'Red Dot Awards, IF Awards are purely commercial organizations to cheat Chinese money.' He pointed out that red After being contracted to a commercial organization, the point prize became a commercial hype. After losing the market in Germany, it will be set up in China. Although there are thousands of prize-winning works in China in a year, from registration to participation in the review, and then to Reexamination and exhibitions have to pay for these processes and the purpose is obvious.
'It's a business. The Germans themselves said that the Red Dot Award has already begun to decline in Germany. It's been awkward to come to China. What Chinese design Oscar awards China is really shameful.' Professor Liu Guanzhong bluntly said.
He mentioned that some government departments are raising the status of the Red Dot Award, for example, in Hebei Province, the government has awarded red dot prizes for 300,000 yuan to units and individuals, but in fact they have won red dot awards in schools in China. There are many companies and design companies. It is not unusual.
'China's design progress does not need to be recognized with the red dot award. Even if we do not participate in the red dot award, the Chinese design will continue to improve. And we cannot explain that China has entered the world's leading design rank because of the China Red Dot Award. Because of the Red Dot Awards, the IF Awards are all operations of commercial organizations.
- China's final position - design -
Professor Liu Guanzhong pointed out that awards such as the Red Dot Award entered China and established a network in China to illustrate that China’s final position, design, will be occupied by foreigners. China’s manufacturing has been monopolized by foreign countries, and now it’s inspired. 3. The design of the Chinese people’s creativity is again led by foreigners.
According to him, when the Red Dot Award was to enter China, it asked the local government to request support of 3 million euros a year and a business area of 1,000 square meters, and the government should not interfere. The government of Ningbo and other places refused, and eventually the Xiamen government met The conditions they proposed. At that time, the Red Dot Award Exhibition and the Cross-Strait Design Exhibition were held at the same time. The Xiamen City leaders participated in the opening ceremony of the Red Dot Award but did not participate in the exhibition organized by China.
'Last year before the Red Dot Awards, we nominated the high-speed rail should be awarded. Do you know how foreigners behaved? Foreigners walked through and looked at it as unbelieving. They thought you were just a painting. And some of our Chinese judges actually followed suit and agreed. I just stood there and quitted, saying that the high-speed rail brought a revolution in the mode of transportation to the Chinese people. Its significance is definitely not a painting problem, not a styling problem. At this time, German talents do not speak, and foreign talent does not Speaking. ' Professor Liu Guanzhong said.
'They insisted on appraising another work as a gold medal. It is a wine bottle. There is a bow tie on it, and the temperature inside the wine can be known immediately. Because the French culture is wine, the wine storage is room temperature and cannot be higher than room temperature. It can't be lower than room temperature, so he said that this thing is particularly good. It should be appraised as a gold award. I say it can win a prize, but it is definitely not a gold medal. I said that China's high-speed rail must receive a gold medal, debate with them, and finally win the China High Speed Rail Gold Award. . '
Professor Liu Guanzhong believes that the choice between the high-speed rail and the bow tie on the bottle is not a technical issue. It is a strategic issue. The purpose of the award is to comment on the direction. It is not clear that this can only be blamed on the Chinese themselves. The government gives foreign awards special preferential policies. , Raising the value of these awards shows that some Chinese people always think that foreigners have stronger things. Indeed, foreigners have advanced places, but this does not mean that China does not have a national character.
- Awards are not the ultimate goal -
Professor Liu Guanzhong introduced that China also has a large number of its own industrial design awards. For example, Beijing has the Beijing Red Star Award, Guangdong has the Guangdong Governor’s Cup, Zhejiang has the Zhejiang Provincial Chang Cup, Shandong has the Shandong Governor’s Cup, and Hebei has the Hebei Governor’s Cup. There are hundreds of local awards, and awards have become China's initiative to promote the development of industrial design.
However, Professor Liu Guanzhong pointed out that the awards were good, but after the award ceremony was over, a bonus certificate was issued. The leader took a picture and it was over. There was no one to control how the winning things went. The award is not an objective, the real purpose is to guide Everyone puts good things into production. There are a lot of awards but nobody pays attention to the landing of design works. This is an expression of eagerness for instant success.
After China's reform and opening up, emphasis on design started with awards. Each province, city, county, and enterprise has its own awards. This is a strange phenomenon. Each of these awards in each region only speaks of their own achievements, and they are not integrated. It is not as formal as foreign awards. Moreover, in China, whether it is schools, enterprises or the government, the recognition of foreign awards is higher. Therefore, Chinese people are more willing to spend money on foreign awards.
Professor Liu Guanzhong believes that in the face of such awards as the Red Dot Awards, the Chinese design community should remain calm, and there is no need to go diametrically. The participation in the fair is as usual. However, policy should not be tilted to them. The Chinese government should not give such an award. Awards for private corporate office funding, support for treatment at the office location. Licensing, investment promotion, and management are free. There is no right to interfere in a market economy environment, but excessive benefits should not be given.
German red dot design award official response
The original is as follows:
On April 7, 2018, the WeChat Public Forum of the “Humanities Tsinghua Forum” published an article entitled “China’s Industrial Design Father Liu Guanzhong” written by Li Danyu: The Red Dot Award is a commercial organization to defraud Chinese people’s money. Welfare) article.
As a partner of the German Red Dot Design Award for many years in China, Xiamen International Design Week was commissioned by the German Red Dot Design Awards Agency and issued a statement as follows.
German Red Dot Design Award official translation
Essen, Germany, April 12, 2018
Due to Mr. Liu Guanzhong's criticism of the red dot, I would like to take this opportunity to introduce the red dot design award and the way we work.
The Red Dot Design Award dates back to 1955. Its success is based on this over 60 years of growth. Since then, the Red Dot Awards have developed into an internationally recognized organization, many from China. The company and the designer participate in it. This is indeed a fact, but it should be emphasized that China and Germany are only two of the 57 countries that submitted product awards in 2018, and we received 6,300 in total. Products. An application for a reward, for any business or designer, regardless of their size and provenance, means that their products will face the world's most demanding design competition review, nothing more.
Red Dot can only rely on professionalism and independence of assessment to successfully develop itself. This is why we have to make great efforts each year and invite internationally recognized experts to come to the scene to determine, test and evaluate each product. The judging panel consisted of 39 international experts who used professional knowledge to ensure the high quality of the competition and further demonstrated the importance of red dot labels. All the jury members were subject to the 'Guidelines', which indicated that they could not Assessing the products that are involved in the production process. In addition, there is not a single review of the industrial manufacturing companies employed in the competition. This avoids the selection of their own or direct competitor's achievements and works, and therefore there is no possibility of bribery or favoritism. Happening.
This rigorous selection process is the cornerstone and pillar of the Red Dot Award, as well as global designers, design agencies and design companies. The excellent work of the judges can also be reflected in the review results. In this year's 6,300 applications Only 69 works received the 'Red Dot Best Design Award', which amounted to only 1.1% of the total. In addition, 1684 pieces of work were awarded the 'red dot award' and 45 pieces were awarded the red dot honor nomination On the contrary, this also shows that the other 4502 unclaimed works have not yet reached the high standards of the review.
Undoubtedly, a well-designed market is very competitive. The reason why Red Dot Award is so popular in China is related to the long history of Red Dot, and because the red dot logo has long been proven to be an outstanding design. Symbols are particularly noticeable in product packaging, websites, or internationally renowned company business communications.
The key to the success of Red Dot is consumers who understand the value of red dot labels and purchase award-winning products. Therefore, many companies will reward designers who have participated in Red Dot Awards and have achieved success. Companies and companies have determined that their products are strong. And powerful, can be enduring in the market.
Just because every manufacturing company wants to convince and win loyal customers through good design, these companies are very serious about participating in design awards. This is why we support things like 'Xiamen International Design Week' or 'China Well.' Designing 'award for such events to show what makes a good design and how to make it worthy of corresponding attention. This is all out of hope to support China's design atmosphere and help China build a broader industry exchange platform. Chinese companies should Encouraged by this development, more investment in design, competition in the local and international markets. Huawei and Lenovo have been successful in the world, and China will also occupy a leading position in the electric vehicle market.
However, no matter whether it is the Red Dot Award or the “China Good Design” Award, no one can force companies and designers to participate in a design competition. The competition is completely voluntary. We also transparently disclosed the cost of participating in the competition and the winners can Earnings received. This includes the review process, awards ceremony, use of labels, public relations measures, media services, Red Dot Museum (Essen, Germany, Marina Bay, Singapore, Fall of 2018 in Xiamen, China) and others we prepared for the winners. rights and interests.
We should not forget that Red Dot, like other companies, must also protect itself. To that end, we strive to be a traditional and international logo with a unique review process, providing valuable winners' rights and a transparent game. Architecture. However, we recognize that independent Chinese design category awards will develop in an international, free market in the future. Red dot will not stand on the opposite side of this development trend. The decisive factor is, and will be, which identifier pair Good design recognition will have the greatest value for designers or companies.
I hope that I can eliminate the question and suspicion of the Red Dot Design Award. If you want to better understand the Red Dot Award, please visit our official website or experience it yourself.
Björn Steinhoff
Communications and Public Relations Supervisor
Red dot limited liability company
Social Media: Industrial Designer (gysjzz) View:
Comments are as follows:
Let Design Get It Back!
Mr. Liu Guanzhong is a highly respected academic leader in China. He deeply admired the design methodology summed up over the years and his contribution to China's designing academics. We had the privilege of doing an exclusive interview with Mr. Liu Guanzhong at the time of his 70th birthday. ——The title is "Development for Industrial Design." At that time, he felt that Father's character was particularly straightforward. He thought of what he would say. As editors with professional ethics, we will send the edited interview to the interviewee for confirmation, etc. Confirmed that there is no need to modify it before it will be published. This is respect for the interviewee!
Of course, Father’s auditing standards are still open, and in public occasions, Father has criticized the design mechanism of the industry, the institutions, the universities, the enterprises, and the government. The purpose is to call for better development of industrial design. In an environment where there is such an academic leader who dares to speak the truth, I think that our design industry needs more people who tell the truth and better spur the design industry to develop healthily!
Judging from the article's expression, when it comes to making money, it is a bit heavy, but I think this is not the true idea of Father. From the point of view expressed above, I would like to propose some amendments to the development of the Chinese design industry. Not to belittle the red dot award, he also mentioned that 'the importance of design after China's reform and opening up began with awards. All provinces, cities, counties, and enterprises have their own awards. This is a strange phenomenon.' Schools, companies, and related incentive policies also criticized design practitioners for their blind follow-up to the general trend of 'winning is good design'. In the final analysis, they wanted to express that the development of the industry should not be led by the noses of all kinds of awards, but many good ones. The design is based on demand. To really solve the problems of a group of people, the way to win a prize is a bonus item. So don't blindly follow, don’t put the cart altogether.
The last paragraph of Father above said: 'In the context of a market economy there is no right to interfere, but we should not give too much preferential treatment.'
To give an example: For example, in a report on the application of major subsidies for subsidized subsidies in a municipality in 2017, Article 13 states:
This is just one example. We don't list all the subsidies in other provinces and cities. I would like to address two questions here: First, is it unnecessary for the government to encourage the award itself? Will this encourage many design companies to run for government subsidies? The orientation of the design of these companies has changed, and those who originally designed to solve the problems have become impetuous. In order to win more prizes, they have won more government awards or fraudulent subsidies from the government. More and more people.
The second problem is that even if you want to subsidize, why the subsidy of 500,000 yuan is the Red Dot Award and the iF Award? The National Industrial Design Award will become 100,000. If it is Trump, it will be awarded to foreign countries. For the (^_^), which imposes a tariff of 25%, Xi Da-ge just said: 'China's market will not close, it will only grow bigger and bigger', so we will not learn Trump, nor do we need to respect foreign affairs, just like Mr. Liu Guanzhong said, 'In the face of red dot, iF and other awards, the Chinese design community should remain calm, there is no need to go tit for tat, and the participation at the fair is as usual. However, the policy should not be tilted too much to it and should not be given' Super Citizen's over generous treatment support. '
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In addition, let's take a look at the response of the Red Dot Award: The Red Dot Award said that 1,684 pieces of the 6300 applications received this year were awarded the 'red dot award'. Do you understand it, that is, the winning rate is as high as 26.7%, which means that you One of the five submissions is likely to be awarded, of course, unless you are below the horizontal line, is this high rate of winning government still subsidized? Some companies take a few red dot awards and feel like Messi has won the Golden Globe Award. Flicker, Flicker, Consumers OK, Do you know how people who know the line of art look at you? This is a bit higher than the pass line! And there are only 69 pieces that really earn the Red Dot Best Design Award! The 69 items are excellent, but the Red Dot Awards have been done for so many years, I believe they still have a set of perfect evaluation criteria! In addition, the remaining 4502 pieces of unwinned works without winning is not good? I said No, an excellent product design only solves the problems of the groups you care about. It is good, as long as they like your design is successful, excellent! We have a lot of novelty products that sell better than the award-winning products. Much higher degree of praise. Why? Because they are designed to solve the problem of this type of user hope to solve!
In the end, we want to say: Regarding the development of Chinese design, no one is right or wrong. Everyone can point out problems. We can work together to solve them. Only by generating different opinions and giving different voices, can we constantly promote our design industry. With constant revision and healthy and orderly development along the right track, we welcome all opinions and voices at home and abroad. The development of China's design industry requires you! !!! The most important thing is: Let the design find true!!