Nearly half a year later, Stormwind Group once again initiated the financing. On the evening of May 28, Stormwind Group announced that the company plans to raise non-public offering of shares (GEM small-scale fast financing), and it is estimated that the financing amount will not exceed 50 million yuan. Since the opening of the market on May 29th, it is expected that the suspension will not exceed 10 trading days.
Stormwind Group stated that the number of non-public issuances of shares is determined by dividing the total amount of funds raised by the issuance price and not exceeding 3,000,000 shares. The total share capital before the company's issuance is 329, 524, 513 shares, this non-public offering. The maximum number of stocks did not exceed 20% of the total share capital of the company before the issuance. The total amount of funds raised from the non-public offering of stocks shall not exceed 50 million yuan. The net proceeds raised after deducting issuance expenses will be used for the Internet video user service support system. project.
In fact, six months ago, Storm Group had already introduced a financing of 800 million yuan for the Internet TV business. On December 7 last year, Storm Group, the subsidiary of Storm Group, was responsible for the capital increase and the introduction of Dongshan Precision and If Dong Xinxin as a strategic investor, the two added a total of RMB 800 million to Storm TV. At that time, Stormwind Group stated that the introduction of Dongshan Precision and Rudong Xinjing greatly strengthened the industrial integration capabilities of Storm TV in the supply chain. Improving the overall operational efficiency of Storm TV, a strategic investment of 800 million yuan has solved the capital demand for the development of storm TV services during the track period, promoted better and faster development of its business, and ensured that Storm TV can successfully complete its business goals in the track period. Enter the profit period.
The “Securities Daily” reporter noted that current hardware sales are still the largest source of income for Stormwind Group, which accounted for more than 60% of revenue. In 2017, Stormwind achieved operating income of RMB 1.348 billion, a year-on-year increase of 45%, and TV product losses decreased in 2017 At 32%, the loss was significantly narrower. At the same time, the average TV unit price per unit rose by 33%.
Stormwind Group stated that after the company was listed in 2015, it was based on massive users. After three years of development, the company has grown from a single online video company to include Internet video, Internet TV, virtual reality, internet sports and other multi-platform products. Conglomerate Internet companies within the company. The company through the 'data technology' and gradually upgraded to 'artificial intelligence', to open up the various business users, to give full play to the synergy between the various business segments to enhance the company's operating efficiency and business efficiency.
For this financing, Stormwind Group stated that currently the company’s main competitors have obtained large amounts of funds through capital operations and other methods, enhanced their capital strength, and continuously increased their investment in the accumulation of quality content resources, infrastructure construction, and user experience optimization. In order to complete the continuous expansion of the user base, the increasing stickiness of users, and the continuous improvement of the industrial ecological layout, the company’s strategic development goals. As the leading player in the Internet entertainment industry, the company needs to strengthen its own capital strength in order to have a strategic layout and core competitiveness for the company’s future. The promotion provides strong support to maximize the company's value and rewards all shareholders of the company with excellent performance. This non-public equity investment project focuses on the company's existing Internet video business and is an important measure to realize the company's long-term development strategy. .
In the eyes of people in the industry, the storm's financing into the Internet video business is to prepare for Internet TV competition. 'In fact, the storm's original main rival is LeTV, and later LeTV's decline is followed by the millet TV, all staring at the TV. Entering a huge market such as home, this market is very stable and traditional TV manufacturers are also making efforts to build Internet TV. 'Immediate Consulting CEO Zhang Yi told the Securities Daily reporter that the current hardware itself has a low manufacturing threshold. Homogeneity is very obvious, content competition is the mainstream, including the purchase of copyright, production, attractiveness of excellent IP, and supporting this system itself requires capital to precipitate.
According to Zhang Yi, the 50 million yuan financing of the storm may only be the support of the basic system of Internet TV, including the system upgrade, the construction and support of the cloud service terminal, and may further expand the financing channels in terms of copyright and content construction. Put in.