On May 25, 6 years ago, Zhejiang Meida successfully entered the A-share market of the Shenzhen Stock Exchange. It became the first and only listed company in the integrated cooker industry and entered a new development platform. Six years later, Meida University, the building of the scientific research center, has become a landmark building complex in Haining City, and at the same time 2017 revenue exceeded 1 billion yuan mark, always maintaining a leading position in the industry leading position.
U.S. Day '526 Super Brand Day' event officially launched
There is no doubt that listing bells, building completions and other incidents are high-light moments that Meud University has always remembered. Therefore, while advocating a high-quality life in healthy, smoke-free kitchens, we will be able As a token of thanks to consumers for years of trust and support, U.S. chose to open a user feedback campaign that was the most intense in corporate history on May 26th.
This time, the brand had no interest, and USD created the industry's super marketing IP in the form of the '526 Super Brand Day'. The Hong Kong pop musician Du Dewei was invited to lead 10 celebrities for the event to help vocalize, and a large-scale linkage was launched at various venues in 10 cities across the country. , At the same time, the nationwide 3000+ stores participated in the carnival, setting off a wave of integrated cookers that totaled more than one million people.
The grand day of the event was only the epitome of the main venue of the Haining Convention and Exhibition Center: Du Dewei personally sang the classic “Lover” and “take off” and ignited the atmosphere to the highest point. Meida attracted more than 3,000 consumers to visit and the brand day was popular. Can be seen.
Hong Kong pop musician Du Dewei sings lively to help brand events
To enable consumers to truly feel the unprecedented benefits, the U.S. Superbrands Day will be able to enjoy the five exclusive privileges of the factory price, cash bonus, VIP service, and on-site gifts for old and new users. Integrated cookers, cabinets, integrated sinks, RO water purifiers and other embedded appliances will be sold directly at the factory price, and each item can also be used for cash discounts.
The event site bursts with popularity
The most attention on the spot is the new intelligent stove section and the steamer section that are brought by the United States. The product intelligence is reflected in the resources of the link cloud platform, providing 'video recipes, radio entertainment, weather forecast, chat interaction'. Four personalized services to make the kitchen life out of boring, giving more fun; 3D intelligent suction function, can achieve the wind with the fire, the effect of smoking and mouth control opening and closing; US turbocharged combustion technology is achieved The full premixed combustion, thermal efficiency than ordinary gas stove to increase about 30%, at the same time, significantly reduce the generation of combustion gases, so that the kitchen environment is more green and healthy.
U.S. product attracts on-site crowds of users, trials and favors
The consumers who participated in the event also showed strong interest in the health and smart features of the US-based integrated kitchen and other products. They signed orders one after another. A user from the water division said to Aiken Appliance that the steaming function was More and more families are looking at it. Steamer models are also popular models in the industry. I like the Midea flying songs integrated cooker steamer section, its intelligent firewall, water shortage alarm, dry burning alarm, electromagnetic child lock, etc. While ensuring the health of food cooking, it also strengthens the safety, let me buy the rest assured. '
Event scene signing hot scene
Through this activity, U.S. reached its target audience more precisely, and at the same time achieved product sales, it also allowed more consumer groups to feel the U.S. technology innovation brand image and the green, environmental, and intelligent product image. Labels and functional appeals undoubtedly cater to the future development trend of the kitchen appliance industry.
'Users are increasingly pursuing quality and branding in kitchen life. The US Congress continues to innovate and upgrade, creating higher quality, smarter, greener and healthier smokeless life for consumers. This is inconsistent with our pursuit of corporate philosophy. And together. ' Dr. Xia Ding, chairman of Zhejiang University of the United States in the event also emphasized the company's philosophy and pursuit.
Dr. Xia Ding, Chairman of Zhejiang University of Technology
So far, after Tmall Twins 11 and JD 618, the U.S. has played a new retail model through 'Making Festivals', supplemented by online high-flying, offline centralized blasting, and open-to-close O2O sales. It is a super marketing IP in the integrated cooker industry - '526 Super Brand Day'.
Behind the massive empowerment, U.S. launched brand promotion activities in depth to deepen the industry's layout, poking out users’ minds, and bringing the distance between the brand and consumers closer together, bringing consumers a wave of high-quality, high-quality kitchen appliances at the same time. , led the consumption concept and the industry's upgrading again.
