From May 24 to May 25, the 2018 (Fifth) China brand influence evaluation results release activity was held in Beijing. The current selection activity was sponsored by the “China Enterprise News” Group and other organizations. The guests at the event gathered, including related organizations. A total of more than 500 leaders, leading economists and representatives of domestic companies participated in the event. The organizer released the "2018 Chinese Brand Influence Evaluation Report" at the scene, and conducted a series of domestic companies with high industry influence. Awards, among them, Bulls Group won the '2018 China's annual influence brand' award.
The theme of the event was 'Improve brand influence, expand quality supply, and promote supply and demand balance.' Based on the successful holding of the previous four sessions, the selection activity was further supported by public opinion monitoring, big data, cloud computing, and institutional experts. The combined model selected a group of brand enterprises with strong innovation ability, prominent brand and social benefits, perfect service, and top quality. The credibility of the selection results is unquestionable. In the list of previous evaluation results, there is no shortage of Alibaba. , Haier and other well-known companies appeared. And with these well-known companies side by side to obtain 'China's annual influence brand' award, represents the industry's authority for the Bulls' strength and brand recognition.
According to the organizers, the selection of 2018 Chinese brand influence mainly focused on the evaluation of domestic companies in terms of corporate brand awareness, quality concern, business activity, service appraisal, and credit performance. The Bulls Group is a domestic civilian electrician. The representatives of the company have continuously expanded their product areas in recent years and have already established four business lines: sockets, wall switches, LED lighting and digital accessories. Since its establishment 23 years ago, the Bulls have always focused on the development of the civilian electrical industry and adhered to product quality and safety. Continuously improving the user service experience has always been a word of mouth in the consumer population. At present, the Bulls have already ranked first in the field of sockets and wall switches, and the brand image represented by the Bulls, such as safety, quality, and innovation, has also penetrated into thousands of households.
In addition to focusing on corporate brand recognition and reputation, this selection also pays great attention to brand marketing and brand value of the company. It is reported that in recent years, the Bulls have made generous investments in brand marketing and not only sponsored the “Good Life Home”. , "The Law of Challenges" and other popular variety shows, and the Hollywood animation "Bull Adventures" launched a cross-border marketing cooperation, and the 2018 World Cup is approaching, the Bulls also become Tencent Games' e-World Cup 'Official cooperation brand... A series of cross-border marketing activities close to young people also contributed to Bull's brand popularity continues to rise; in terms of brand value, the '2018 Ningbo Brand Top 100' list recently announced, the Bulls Group The 18.25 billion yuan worth of brand value won the championship. Whether it is marketing firepower or the top 100 list, it is beneficial to the bull brand influence.
Relevant person in charge of the Bulls Group said at the scene that this time it was able to win the '2018 China Impact Brand of the Year' award, and it was selected by authoritative organizations using big data and other scientific methods, which could allow consumers and the market to upgrade the Bulls. The trust of the brand has more confidence in the company's development and prospects. In the future, the Bulls will always use innovative technologies to provide users with high-quality products and services, focus on building quality products, and start the bull brand, give full play to the brand economy and drive the economic development of the company. 5. To function as early as possible to enter the ranks of international famous brands in the civil electrician industry.
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