When it comes to Germany's Vaillant, most people may think of it as an old boiler company. With its leading position in the European and global wall-hung boiler market, Vaillant really makes it easy to overlook its other identity: gas. The originator of the water heater. In 1894, Wei Neng invented the world's first closed gas water heater, which changed people's traditional sanitary methods and created a new era of domestic hot water.
In fact, Weiner’s water heaters are no stranger to the older generation of consumers in China. In the 1980’s, Germany’s Weiner “big white rabbit” water heater entered China and settled in first-tier cities such as Beijing, Tianjin and Shanghai. One of the earliest 'foreign brands' that entered the Chinese market, and this led to the first wave of popularity of water heaters in China.
'The gas water heater was invented by Vaillant. It was also Veolia's first brought into China. However, due to the problem of gas source, China in the 1980s was artificial gas, while Germany was pure natural gas, and it upholds a rigorous style of work. The Germans After wishing to study the technical conditions first, we will make products that are truly suitable for the local market. So it wasn't long before the Weiner water heater temporarily withdrew from the Chinese market. ' Wei Xinfeng, director of China Water Heater Division, Wei Xinfeng interviewed Aiken Power Grid Said. This is why it was later that Germany's Wei Neng was known to consumers in the Chinese market. More is the use of heating boilers instead of gas water heaters.
Wei Neng, Director of China Water Heater Division Gai Xinfeng
Re-empower the Chinese market
In the past two years, China's gas-fired water heater industry has entered a fast-rising channel driven by multiple factors such as the improvement of natural gas infrastructure, energy structure adjustment, and consumption upgrades. According to public statistics, in 2017, the market size of gas water heaters was approximately 1528. Million units, retail sales of about 31.4 billion yuan, an increase of 7.61%% and 14.18% year-on-year in 2016.
The rising gas-fired water heater industry has allowed the Vaillant Group to see the enormous market demand it holds. In 2014, on the occasion of the 140th anniversary of the Group’s founding, Wei Neng made a clear proposal to vigorously explore the Chinese market. 'In the group’s vision, The main reference is to Europe and Asia. Among them, Asia refers directly to China, because China's market potential is very large. 'Gai Xinfeng said.
This year, Wei Neng's theme of “Smart Comfort + Life” was presented at the China Heating Exhibition.
Although the current market for gas water heaters in China is very large, there is very little to see the 'Germany' brand. In the concept of Chinese consumers, 'Made in Germany' has long been synonymous with high quality products and has a history of more than 140 years. Germany's Wei Neng is one of the best. The Wei Neng water heater hopes to rely on its own technical accumulation and advantages to reposition the Chinese market and find the previous market.
Improve product performance to meet consumer demand
In the view of Xinfeng, it is now the best time for Wei Nuan water heaters to regain their strength in the Chinese market. With the promotion of consumption upgrades, the Chinese market is showing a trend of shifting from mid-end product consumption to high-end product consumption. No problem, Chinese people are willing to buy expensive things, but the premise is that there are selling points, the product is guaranteed. '
Vaillant Gas Water Heater Products
In order to meet the increasingly discerning needs of Chinese consumers and enhance the user experience, Weiner water heaters have continuously been enhanced and upgraded in terms of comfort, safety, and intelligence. Among them, safety has always been given priority by Weiran. Gas water heater products are technically extremely sophisticated. However, there is a relatively large installation problem in China. That is, most of the installations are not professional enough. Once an error occurs, it will cause a great potential safety hazard. Design as much as possible to avoid, if the installation is not standard, or improper decoration, the machine will automatically stop monitoring hidden dangers, there will be no danger.
In addition to safety, the energy-saving effect is also a product point that consumers generally care about when buying a water heater. Gai Xinfeng said that with the rising energy prices, Wei Neng will also consider more energy-saving products when designing products. 'Now Wealen already has a condensing boiler, and the condensing water heater will gradually follow. Besides the condensation, there are also energy-saving products such as heat pump water heaters and air energy water heaters. How to make these products more reasonable and stable is our future. The direction of development. '
Gai Xinfeng also revealed that in the future development, Weiner water heaters will incorporate an integrated concept. 'Chinese houses are getting more and more expensive. We want to maximize the use of limited space. For example, gas water heaters are now installed. The kitchen, the water processor is also installed in the kitchen, then, is it possible to integrate them and save space?
Develop new products and integrate with existing products
We have always been committed to the use of industry-leading innovative technologies, and the fine German quality has brought consumers a high-end, comfortable life. In the past two years, with the continuous enrichment of its product lines, Wei Neng has been Wall-hung boilers, water heaters are the main products of HVAC giants, and they have developed into comfortable home solutions companies. In Wei Neng's 'comfort home' strategy, water heaters as an important part are trying to form synergies with other products.
For example, eloCIRC 'secondary water cube' is a new full-house second-cycle thermal cycle system developed by Weineng using innovative technologies that can be combined and matched with existing products. ' No need for users to replace the water heater in the home, just install a small device under the basin and perform a simple cycle configuration, you can achieve the whole house second thermal cycle function. And this whole house hot water circulation system can not only be used with domestic water heaters Used in conjunction with the boiler, it also gives the user a '1+1> 2' comfort experience.
Wei Neng's 'Second Hot Water Cube' Whole House Hot Water Circulation System, Bringing New Hot Water Experience to Consumers
In the 'comfort home' strategy proposed by Weineng, wall-hung boilers and gas-fired water heaters can provide consumers with hot water solutions, but these products are generally installed away from the bathroom, where users bathe or use domestic hot water. When you need to wait for a while, let go of cold water. This actually affects the user's comfort and experience. 'Gai Xinfeng further said, 'There is a circulatory system like Water Cube, which does not change the existing In the case of products and decoration, hot water can be used immediately.
In particular, it is worth mentioning that, compared with zero-water gas water heaters, Weinern's 'secondary water Cube' hot water heating is more intelligent. Traditional zero-cold water heaters need to heat all 'cold water sections' when providing domestic hot water. Even if water points that do not need heating are heated together, it will inevitably cause unnecessary waste of resources. The water cube uses a half-cycle method to make the heat cycle faster and more energy-efficient. The user can use the home at any time and any place. With hot water, experience 'zero waiting' hot water life. 'In terms of price, the Water Cube also has obvious advantages. The price of zero-cold water gas water heater is generally more than 10,000 yuan, while the water magic cube is priced at just over 2,000 yuan. Yuan, can be integrated and used directly. ' Cover Xinfeng added.
'At present, the share of water heater projects in Weineng's total sales is not too high, but I believe that this proportion will increase in the future. Our plan is to maintain an annual growth of 50%, and this growth has now continued five times. Six years. 'Gai Xinfeng finally said.
