On May 25th, the cabinet trade association of Guangdong Province visited the Kitchen Power Division of the United States collectively. After the visit, the leaders and members of the chamber of commerce gave a high evaluation of the development status and products of the kitchen appliances division of the United States.

At present, the Cabinet Industry Association of Guangdong Province owns more than ten cabinets, such as Europa, Bestlife, Sikhman, Wayfar, Tidunot, Bitu, Zhongxun, Nanxing, Fujiashi, Nature, and Xingye Furniture. Major suppliers. In addition, the chamber of commerce has also set up an electrical professional committee to provide electrical products for real estate companies and home furnishing companies, and to carry out information and exchange cooperation activities among enterprises.

According to the relevant person in charge of the Cabinet Trade Association of Guangdong Province, cabinet products and kitchen appliances have a very high degree of matching. The Chamber of Commerce has been actively making suggestions for its cabinet members to seek cross-border cooperation. The kitchen appliance of the United States as China's kitchen technology innovation Leading brands are also firmly rooted in the Guangdong region, so they have also attracted the unanimous approval of cabinet members.

The relevant person in charge of Midea’s kitchen appliances also stated that Midea’s kitchen appliances also attaches great importance to the cooperation with cabinet companies. Midea’s kitchen appliances has now established an independent organization and team service for cabinet companies, and has set up a department that specializes in building materials channels. Midea Kitchen & TV hopes to conduct exchanges and collisions with the Chamber of Commerce for two industries to seek opportunities for cooperation and development.

All along, the integration of social resources and cross-border exchanges and cooperation are the norm for the United States’ openness to foreign cooperation.

In 2018, Midea’s kitchen appliances proposed a strategic slogan of “Invention makes life more beautiful”. Through continuing to focus on technological innovation, it continuously enhances consumers’ experience in using the products. For example, the beauty kitchen steam invention steam hood is under the guidance of the strategy. product.

With the further evolution of consumption upgrades, people's demand for kitchen use has evolved from simple basic functions to diverse, interesting, quality-oriented functions and emotional needs, to the pursuit of higher efficiency, and intelligent products to enhance the quality of life. , To improve the efficiency of life. The kitchen of the United States has always insisted that the invention is the strategic core, the use of inventions, make life more beautiful.

During AWE, Midea’s kitchen appliances introduced four new inventions: steam hoods, Chinese dishwashers, smart voice microwave ovens, and Fun II ovens with a new product lineup to provide consumers with a refined kitchen lifestyle.

With the strong investment of Midea’s kitchen appliances in the product technology field, product strength has also been fully consolidated, and the branding for beauty has also been realized.

In 2018, Midea was once again selected as the Top Brand of China National Brand Plan and became the Top Brand of the 2018CCTV National Brand Plan. As a representative of China's Zhiqiang Advanced Strength, Midea continues to contribute to the global influence of the Chinese manufacturing industry.

Since the United States launched the 'product leadership', 'efficiency drive', and 'global operations' three strategic axes in 2011, Midea's kitchen power closely followed the group strategy and became another strong driving force for the Group's growth.

It can be seen that the rapid development of Midea’s kitchen appliances is attracting more and more cross-border partners. The new development opportunities will help the beautiful kitchen appliance industry to a higher level.