When the car accelerates, the roar of the engine speeds up the adrenalin secretion. This kind of passion seems to ignite the blood. At the Shanghai International Circuit on May 26th, Ferrari’s unique red glows into an ocean of pride. The Ferrari Race Day Carnival's event was held here on this day. At the same time that various Ferrari luxury cars are dizzying, there is also a brand and its products that are eye-catching. This brand is Oaks and its 'Falalis' The Dayi Carnival's new air-conditioner on display at the event.
Oaks Exclusive Air Conditioner for Ferrari Member Club
On the morning of the same day, the Oaks Crossover Ferrari Club released exclusive custom air conditioners and new Oaks air conditioners. At the same time, it also released its brand upgrade 'Blue Plan' to build a new brand of Oaks air conditioners in the dimensions of image, technology and products. Upgrade. It is worth mentioning that Oaks is the first company and brand in the air-conditioning industry to reach cross-border cooperation with Ferrari.
Upgrade will become the key word for the later development of Oakes
Ma Yun once said that enterprises do not need to be transformed, but they must be upgraded. Especially in the environment where consumer upgrading is becoming the mainstream of the macro economy at an unprecedented rate, the re-upgrading of air-conditioning products and brand image has become an inevitable result of the entire industry. path.
The Oaks custom made for members of the Ferrari member club is a good interpretation of the meaning of high-end, luxurious and exclusive air-conditioning. This air-conditioned design cleverly combines the elements of the streamlined Ferrari sports car, the overall appearance is the classic Ferrari Red', along with the dual logos of the Ferrari Club and Oaks, is a glimpse of luxury. Although this air conditioner is not sold separately, it is still possible to see the high-end operation of the company.
However, at present, only the Ferrari Club is exclusively customized. Users who can own a Ferrari sports car always have harsh demands on the quality of life and the living environment. This also reflects the competitiveness of Oaks' air-conditioning products.
Hanging on the hook is also one of the carrying works of the Oaks air conditioning product upgrade. This represents the new intelligent manufacturing level of the Oaks products. With its outstanding quality and simple and elegant design, it has become the shining star in the Carnival event at Ferrari. The author also learned that the future Oaks new smart factory will produce more high-end smart new products, promote the product to upgrade again.
The product is an aspect of the overall upgrade of Oaks. The 'Blue Plan' released this time is the content program of its brand upgrade. The new external machine has used the Oakes blue logo symbolizing fashion, technology, and wisdom to tell the outside world its brand. The image of the gorgeous upward.
The demand for quality, the publicity of individuality, the release of self, etc. The characteristics of the younger generation of consumer groups are changing the pattern of user demand in the air-conditioning industry. Whether it is a product or a brand, the upgrading of Oakes is actually a new environment for consumption. Adaptation, and these initiatives, also provide a new perspective for the entire air-conditioning industry, marketing upgrades and innovations. In particular, these upgrade content introduction coincides with its market sales mad, the impact and impact of Oakes air-conditioning becomes more direct .
'Innovation High' has become the daily routine of Oakes
In the two months before the cross-border cooperation with the Ferrari Club, Oaks air-conditioners held web conferences in various regions such as Jiangsu, Anhui, Henan, Shandong, and Sichuan. The Oaks Air Conditioning original network batch model was changing. Air-conditioning industry's traditional rules of the game, but also attracted the domestic market air-conditioning distributors flocked.
Synchronized with this is the large-span increase in the sales volume of Oakes air conditioners in the domestic market. The author learned that from January to April this year, according to industry online data, the domestic sales of Oaks air conditioners increased by more than 60% year-on-year. The number of mainstream brands in the air-conditioning industry in China was the highest in the same period. In addition, according to the monitoring data of AVC Weekly (18W01-18W20), the retail sales of Oaks accounted for 25.1%, ranking first in the industry.
In fact, after entering the 2018 refrigerated year, the domestic air-conditioning market did not perform as well as it should. However, Oaks played a new level of speed and passion in such a general environment where the overall situation has become flat.
More convincing is the high amount of installations. It is reported that the peak value of the single-day installation of the Oaks air conditioner in 2017 appeared on July 17th (the one-day installation volume at that time also created a historical high of the Oaks air conditioner). Just on the recent May 13th, Oaks Air Conditioning's single-day installation has exceeded the peak of July 17 last year.
The peak season consumption peak of the air-conditioning market has not yet arrived. The single-day installation volume has been a new high, but it has become the daily routine of Oakes. Of course, with the outbreak of demand in the peak season, the installation service of the late Oaks has been ready to fully respond to the test.
Oaks Air-Conditioning was almost unique in this year's growth, which contrasted sharply with the overall situation of the industry. This highlights the increase in product upgrades, brand upgrades, marketing upgrades, and model upgrades. Increased effectiveness and competitiveness.
