Before Air Conditioning in the United States, perhaps no one thought that an air conditioner could amplify the sensory abilities of our senses. A windless technology would involve so much love and warmth around us. One field tour event can drive this era to be strong. New born consumer enthusiasm.
Since last year, the 'windless' journey in the air-conditioning industry in the United States has enabled brands to enter a broader dissemination cluster through a multi-pronged cross-border model. With the deepening of young people's layout and precise circle positioning, it also allows beautiful Brand full of lively charm.
Cross-border, multi-dimensional open new style
Full of Baroque romantic scenes, macaron sweet tones, soft cute and lovely bears, these seemingly the slightest elements of the air-conditioning industry's appearance of 'love when there is no wind' 2018 air-conditioning spring and summer tour scene, At present, the tour has gone through 60 cities in Beijing, Hefei, Shijiazhuang, Shenzhen, Guangzhou, and Chongqing. Midea integrates modern technology with traditional aesthetics, transforming cold data into a lively, windless experience, breaking the rigid shopping guide. Patterns, bring love without wind to your city, make everything look just right.
Still remembering the air-condition-free song list of the United States last year, the cool dog music and the Guangzhou Metro launched a total of more than 3.9 million simultaneous broadcasts. This year's 520 first-time original music contest competition title adapted by Jin Zhiwen was met in the windless time. You've released the MV, and announced that it will open the US Air Conditioning # Love in the Windless Season # # Original Music Call for the second quarter, excavating and supporting more original musicians.
In addition, the non-wind-sensing air-conditioning competition goddess college contest is also in full swing in the first station Jinan University, the United States will eventually screen a goddess team on behalf of its e-sports field. And this year after the March-April period, the joint The professional design website Chuang Kuo initiated a 'windless and inspirational' original poster collection, which also helped the Guangdong, Chongqing, Wuhan Marathon and 12 cities to run the hot race, brushing out numerous PBs.
'Two micro-shakes' can also be seen everywhere in the United States air-conditioned figure, the United States air-conditioned small brother self-proclaimed from the media pioneer, combined with a variety of hot events to narrow the distance with consumers, by trying to express the diversity of elements of fashion, focus on younger Communication, to break the consumer's inherent awareness of the brand of traditional home appliances companies.
It is worth mentioning that while Midea Air Conditioning constantly explores new ideas, it does not ignore the sustainability of these activities. Whether it is a tour, a marathon or original music, etc., it is not a cross-sectional whim, but it is an annual event. To be refreshed and refreshed, Visible Beauty hopes that through this way of covering music, sports, movies, games, animation, literature and art and other fields, we can get rid of the limitation of product extension, dilute the brand implant marks, and penetrate through multiple scenes and dimensions. , Let consumers love the beauty of the air conditioning began with no wind, trapped in experience, loyal to the brand.
C's debut, precision circles landing young transformation
The convenience brought by the new four major inventions has brought about tremendous changes in the way of life. The traditional consumer electronics companies’ desire for consumption flow in the new retail era has become more direct, and offline flow resources have become more valuable. Therefore, the home appliance industry Many brands are also actively trying out various ways to break new retail anxiety, but they are often stuck with traditional routines, rarely innovative, until the appearance of a series of activities in the United States air-conditioning, and the industry has discovered that there are still such operations?
Through the marathon run, music festival, even windless painting exhibition, micro-movie, and so on, an open platform tailored for young people, let the air-conditioning of the United States constantly focus on the C-bit of the industry public opinion. Among these activities, the C-position debuted was beautiful. Independent and original windless series of products, whether it is windless micro-hole design without wind-sensing technology, or three-stage wind deflector and stepless speed control technology, each one is full of differentiation and recognition, so that many consumers At the scene of the tour, the reporter said that he wanted to get all the information of this air conditioner within five minutes.
With a cool and windless experience, the Comfort Star series undoubtedly picked up the flag of the US Air-Conditioning Windless Wars and set a benchmark for the comfort performance of air-conditioning products. However, Comfort Star is not so much the main air-conditioning product of the United States. It is a refined product of the US brand's connotation. Through a series of offline immersive experiences, consumers can truly feel the comfortable life brought by windless technology, jump out of product features, limit prices, and focus on products from users to users. For the stereotype of air-conditioning products, the young consumer groups are brought into a youthful manner to achieve explosive word-of-mouth spread. Instead of focusing on products but embodying product values everywhere, this is probably the invisible magic power of air conditioning in the United States.
As "Say You Meet You in a Windless Time" sang, 'The wind stopped in time and I met you', years old, Forget about the flashy memories, Forget about it for a few years. This summer, the beautiful air conditioner Through a series of products to recreate those beautiful memories for us, such as the weather that the sun penetrates through the clouds, the white clothes shirts, the center of the iced watermelon, the tail of the cello or the afternoon of heavy sleep, and keep on Beautiful moments re-define, staggered into a scene with no wind comfort, hit the resonance point in the depths of popular emotions, and create the possibility of meeting with consumers every time.
