Patents are an important symbol of corporate scientific research and innovation capabilities. Recently, in patent litigation with rivals Apple and Huawei, Samsung has invariably lost the battle, was convicted of infringement, and demanded huge compensation payments.
On May 25th, after a lengthy five-day discussion with the United States jury, it finally reached an agreement to ask Samsung to pay Apple a patent infringement fee of US$539 million. As early as the previous day, Samsung and Huawei disputed the patent dispute, due to Samsung’s Infringed on Huawei’s patented “processing method and user equipment that can be applied to the display of terminal components” and was awarded a compensation of RMB 80 million for Huawei. From the current case of patent disputes that have been settled, Samsung is at a clear disadvantage to plagiarize. The infringement, the defendant, the majority of losses. This shows that in scientific research and innovation, Samsung has gradually fallen out of fashion and was left behind by Apple and Huawei.
Apple, Samsung, and Huawei have a long history of disputes over mobile phone patents. However, due to the lengthy litigation cycle, the case has only recently emerged. In fact, as early as 2010, Huawei sued Samsung; Apple sued Samsung. It happened in 2011. However, in the face of lawsuits, Samsung was dissatisfied and said it wanted to actively appeal. Samsung does not want to be helpless and passively beaten. It is all reasonable. There are indications that the top three patent disputes are not the end of the phone. , but it has just begun. With increasingly fierce market competition, brand concentration is getting higher and higher, the top three patent disputes will become more intense and exciting.
The US court found that Samsung infringed Apple's design and utility patents, covering mobile designs such as rounded corners, the front edge of the iPhone and iOS home app icon layout design, etc. These are widely used in Samsung handsets, especially Samsung series flagships. With these patent infringements, the gap with competitors has been greatly shortened, and huge economic benefits have been drawn - this can be seen from the amount of compensation. The US courts are still ruling on Samsung's penalties if these infringing patents are banned, or The products with these infringing patents are forbidden for sale, and for Samsung, the estimated losses will be far more than the amount of the fine.
Currently Samsung is still the world's largest smart phone production and sales enterprise. According to Gartner data, in the second quarter of this year, Samsung’s global market share is 22.5%, which is about the sum of Apple (12%) and Huawei (9.8%). But compared to Apple’s And Huawei, Samsung is obviously big and not strong, and was sued by colleagues, especially competitors, to court and ended in losing the case.
In the industry, Samsung mobile phones are famous 'plagiarism experts', from design to application innovation, to core patents, what rivals have developed, what Samsung has copied, what's new in the market, what Samsung has copied, this approach is also Just give someone a handle and become a defendant repeatedly.
The plagiarism of Samsung can be traced back to the distant 2G era. At that time, the three hottest mobile phone brands were Motorola, Nokia, Sony Ericsson, and Samsung was just a follower. As long as Motorola, Nokia, Sony Ericsson have new opportunities, become Explosive models, immediately have similar appearance Samsung mobile phone products to market. Samsung is such a strong industrial manufacturing strength, strong channel marketing capabilities and desperate marketing investment to help copy products standing on the shoulders of giants to do It is better to be blue than blue, and to beat competitors one by one to successfully achieve the summit.
In the transition from 2G to 3G, as well as the most popular dual-card dual standby mobile phone in the 4G era, Samsung is also the best, but on the double-card dual standby patent, Samsung was sued by the Chinese telecommunications company. According to the former According to Cool Member of China Coolpad, the dual-card dual-standby technology is its invention patent. Around the dual-card dual standby technology, there are other Chinese companies that are at the forefront. In December 2006, the unfamiliar Holley Communications found The technical solutions used by Samsung CDMA/GSM dual-mode dual-standby W579 phones sold in the market are almost identical to those of Holley's. In April 2007, Holley Communications sued Shenzhen Samsung Kejian Mobile Communications Technology to Hangzhou Intermediate People's Court. Co., Ltd. infringed the patent and claimed 50 million yuan. At the end of 2008, as determined by the Hangzhou Intermediate People's Court, the Samsung infringement facts were found to indemnify Holley Communications by RMB 50 million. In 2011, Dexin Wireless sued Samsung for alleged infringement of its 'dual card'. A method and device for implementing a short message delivery report for a dual-standby mobile terminal, which is called a comparison between the SMS report of a dual-card dual-standby mobile phone named GT-B7732 and the patented technology of Dexin. Fully consistent, requiring Samsung to stop the production and sale of infringing products, and a public apology.
Multinational corporations once plagiarized their patents as a 'patent' of Chinese companies. They did not expect that the phenomenon in which multinational companies copied plagiarized Chinese corporate patents in recent years appeared more and more frequently. Plagiarism is a shortcut for companies to save costs, shorten gaps, and catch up with their competitors. As competition in the market has intensified, the owners of the owners of patents are paying more and more attention to the protection of intellectual property. This means that plagiarism will become more and more 'unreliable' in the future and may have to pay higher illegal costs. .