Industry observation
Operators generously provide 'unlimited' packages, while limiting the traffic thresholds used by Internet users. A large number of targeted traffic-free packages, all kinds of restrictions allow users to be inadvertently charged.
Recently, network operators like to sit on pins and needles, its well-designed 'unlimited' traffic packages are tweeted by netizens as 'routine'. Nominally a discount package, but netizens are not sympathetic, but rather glaring.
As low as 48 yuan, it is really tempting to have unlimited data packages. This is a pleasant benefit for netizens keen to play micro channel games on their smartphones. But when they really enjoy the delicious meal without protection, Have to be frightened and frightened. The reasons are all the troubles of routines.
In the advertising campaign of the operator, there are prominently marked 'free to use'. After looking closely at the description below, it will be found that the speed threshold is set for each file, and the speed limit will be exceeded when exceeded. In addition, a large number of targeted traffic-free packages , When you claim to use specific software, you don't charge traffic fees. In fact, various restrictions will allow users to be charged when they are inattentive.
From this point of view, the operator's move clearly has the suspicion of giving users 'digging pits', and 'unlimited' is just an eye-catching advertising word. In fact, it is full of 'routines'.
So, why is the 'unlimited' traffic package a complete set?
First, the interests of operators are the driving force. The Ministry of Industry and Information Technology has announced that mobile phone traffic will be reduced in price in 2018. As a countermeasure, operators design 'unlimited' traffic packages to entice consumers and lay down hidden revenues to increase revenue. It is imaginable. , Consumers are driven by 'unlimited', consumption flow is bound to increase a lot before the limit, this is the excitement of operator design.
In this way, operators use the public resources of the Internet as a monopoly resource to sell their products. They will play tricks, play tricks, and put consumers in the palm of their hands. How do they not become consumers?
On the other hand, network operators are so 'squeaky' that they are not unrelated to the strict supervision and defects in the current situation. The Ministry of Industry and Information Technology needs to formulate corresponding detailed management measures to penalize market fraud.
Uncertainly, nowadays, operators' routines can be deduced into serial loops. Each routine is not only involved in a form contract, but also suspected of false propaganda. Whether it is based on the contract law, or the consumer protection law, or the advertisement law, operators' practices. All of them should be punished. In reality, cases punished are extremely rare. Perhaps it is precisely because there is no fear that operators will use their routines to the fullest extent.
The 'unlimited' routine of operators' traffic packages is a kind of 'rogue' behavior that lacks market integrity. Operators generously provide 'unlimited' packages while limiting the traffic thresholds used by Internet users because Internet users are actually It is difficult to achieve the corresponding threshold in use. In addition, it is technically difficult to achieve. From the actual situation of the network carrying capacity, the industry has not really reached the limit of unlimited traffic.
The “benefit” of fanfare is not really worthy of the name of the consumer, but it will naturally affect the user experience. At the same time, many consumers have erroneously strayed into certain 'free routines'. The cost of mobile phone traffic has risen. It has infringed on the rights and interests of consumers and damaged the corporate image. At the same time, it has undermined the normal order of competition. More seriously, it is also blatantly violating business reputation and it is actually detrimental. Operator image.
In fact, fooling consumers is fooling the market. The consequence is to reduce consumer stickiness and reduce consumer loyalty. Once consumers collectively awaken, who would foolishly pay for 'unlimited traffic'?
In view of this, the author urges consumers to sue the operators collectively, and suggests that the Ministry of Industry and Information Technology should technically certify the operator's 'unlimited' traffic packages as soon as possible, and if necessary, make a corresponding penalty decision, paving the way for the next comprehensive price reduction.
□ Cai Enze