According to the previous analysis of “Love Recycling Big Data: Three Years Great Changes in the Recycling Industry,” the recycling industry now has a wider user base and a growing degree of concern. At the same time, the hot recycling age in the recycling industry is gradually widening. , To extend to a more youthful group.
Behind the simple name of the 'student era', it is the main force of the next consumer outlet and the new consumption methods they bring. In the recycling field, the user community in the student era is also an important role that attracts attention. Their recycling habits Interaction with consumer habits gradually became the biggest influence on the consumer stage.
The rise of the next generation of recycling main force
With the gradual standardization of the recycling sector, the recycling mechanism has become more complete, the recycling method has become more convenient and faster, the cost of user participation has been reduced, electronic product recycling has been increasingly accepted by more users, and the coverage age has become more widespread, including the student era (24 Aged and below) Users participating in recycling have become increasingly prominent in the recycling field.
Since 2015, the enthusiasm for student groups to participate in recycling has increased steadily year by year. By May 2018, 2018, the proportion of students in the student group has increased from 6% to 22%, and the number of students has quadrupled in three years. The user base has grown rapidly. Is gradually becoming the main force of the recycling industry, and received market attention.
In 2015, the percentage of students participating in recycling was 6%; in 2016, it was 10%; in 2017, it was 18%; and in 2018, it was 22%. As the student community’s demand for upgrading digital products has increased year by year, the audience for the recycling industry in the future Face will continue to expand, the recovery of the main force gradually younger, from the student era will have more users to participate in the electronic product recycling camp.
They are fans of the iPhone
Among the top-tier cities in the hot recycling system of all ages, the top five products not only have the iPhone 6s/6s Plus across the generation, but also earlier released the iPhone 6/6P, and even the iPhone 5. Relatively speaking, The popular recycling models of student groups in the first-tier cities are more time-honored, and product models are updated and updated faster.
In the hot products collected in the student days of the first-tier cities, the generation span of the iPhone is even smaller. The top three iPhone6 Plus and iPhone 5 in the first-tier cities' hotspot recycling models are out of the student population. iPhone 7 and iPhone7 Plus.
Students in the first-tier cities are more interested in electronic products and prefer newer electronic products. Therefore, they are more frequent in terms of replacement and replacement, and the proportion of new students is higher. According to the recycling situation in the student era, the iPhone is in the student community. The middle still has an irrevocable influence.
Student's age and herd attributes
According to the data from the Alibaba Big Data Research Institute, among the popular domestic models of all ages, OPPO, Vivo, Xiaomi, Huawei, Meizu and other brands are listed on the list. Brands and product attributes are relatively popular in the student era. Domestic models are more diverse. In the student-era hot-recovery domestic model, the brand of the product is relatively single, and the OPPO R9 series is particularly prominent.
In the student-era hot-recovery domestic model, OPPO's R9 series occupies three positions, namely R9S, R9s plus and R9, and the remaining two positions are divided by vivoX9 and Xiaomi mobile phone 6. In the whole age range In the hot product recycling list, Xiaomi Mobile Phone 6, Huawei P9, and Charm Blue Note 3 all have lists. Their preference for products is more diversified than that of student groups.
Comparing hot-recovery domestic models of all age groups, student groups show more similarities in the recycling of electronic products. At the consumer level, it means that student groups are more vulnerable to the influence of the external environment and groups, and have stronger follower attributes. .
Domestic brands prefer OV
According to the data collected by the Recycling Big Data Research Institute, the student groups involved in recycling generally prefer Apple’s products, and domestic brands prefer OPPO and vivo. Millet is the most favored recycling domestic brand for users of all ages.
Among the popular recycling brands in the student era, Apple was the most powerful brand in terms of recycling volume, accounting for 26% of the total amount of user recycling in the student era; OPPO and vivo in domestic brands performed outstandingly, and both brands accounted for the total amount of student group recycling. 14% and 10%, among the Top Recycling Brands of the Student Age TOP3. According to the recycling data, the users of OPPO and vivo are relatively younger, which is closely related to the star strategy and brand effect of OPPO and vivo, and has a strong influence on student groups. Appeal.
In light of the above-mentioned rankings of herd attributes and hot product recycling in the student era, OPPO and vivo fit perfectly into the multi-layered demand for electronic products in the star strategy and product line allocation.
Slow recovery of female students in school age
Compared with the recovery of female users of all ages, the recovery performance of female users has been relatively stable during the student age. Although the growth rate is relatively slow relative to the recovery of women in all age groups, there has never been a serious imbalance in the proportion of male and female recycling. .
According to the data from the Alibaba Digital Research Institute, the percentage of men and women in all age groups was severely uneven in 2015, and the percentage of women recovered was even lower than 15%. However, in the same year, the proportion of female users recovered was more than twice as large as the overall proportion. , Up to 31.2%. In 2016, the percentage of female users in all age groups achieved doubled growth, over 30%, and doubled over the same period of last year. However, the percentage of female users who were in the student era did not increase significantly compared to 2015. It was only 1.4% higher. In 2017, the ratio of male and female users recovered gradually to 5:5. The percentage of female users in the entire age group was 40%, while female student age was less than 3% in comparison to 2016. The 2018 student era The year-on-year increase in female recycling is still less than 1%, which is far lower than the proportion of women in the industry as a whole.
Through this set of data, we understand that female students accounted for 36.2% of female students in the student age from 31.2% in 2018, and only 5% in 4 years. The percentage of female employees in the student age is smaller than the overall female recovery ratio. , External changes have little impact on female users during the student's period, and there will be no cases of women’s recycling surges and imbalances in the proportion of men’s and women’s recycling.
Spending school days with your laptop
According to the data collected by the Aidata Research Institute, among the categories that users love to recycle, the top three are mobile phones, laptops, and tablet computers; the favorite categories of student groups and the favorite collections of users of all ages. There is no difference in the category, but in terms of recovery ratio, the laptop has a better recycling performance in the student population.
Student mobile phone recycling accounts for 43% of the total recycling volume, which is 5% lower than the mobile phone recycling rate for the whole age group. The recycling amount of student group notebooks is 18% of the total collection of student groups, compared to laptops of all ages. The recycling rate is 6% higher. The recycling rate of tablet PCs in the student age accounted for 5% of the total recycling time in the student's age, which is lower than the tablet PC's recycling rate in the whole age range.
With the development of technology, notebook computers have gradually become a part of student learning tools. Therefore, the recycling rate of laptops in the student era is more advantageous than that of the entire age group, while the tablet computers with slightly more functions are relatively free of student groups. Welcome.
Online recycling is the most popular way in the student era
With the rapid development of the Internet industry in recent years, the online recycling volume of the recycling industry has also become stronger. From 2015 onwards, there has been a steady increase every year. In 2017, the ratio of online and offline recycling was 48% and 52%. Recycling under the line to achieve equal shares, the balance between the online + offline pattern has gradually formed in love recovery.
According to Love Recycling data in 2018, the online and offline recycling ratios were maintained at the same level as at the end of 2017 until May 20th. However, up to 62% of online recycling was achieved in the recycling performance of student groups. , far more than 48% of all age groups online recovery; the entire age group of users accounted for 52% of offline recovery, and only 38% of the student population in the offline transaction.
Due to the constraints of campus time management and the area in which it is located, the economic pressures of the student age are also relatively low. Therefore, it is easier for the student group to choose a more convenient way to recycle, and to have a smaller area of online recycling.
Electronic product consumption is as fast as youth
Comparing the quality of electronic products recovered by student groups and non-student groups, the overall quality of electronic products recovered by student groups is relatively poor, and the demand and consumption of electronic products are higher.
According to the data of the Love Recycling Big Data in 2018, 80% of the new models recovered by the student groups accounted for 20% of all models with 80% or more of the new models, and 80% of new models and more of the non-student groups recovered accounted for 80 percent. % is 4 times that of the student group; 50% or more of the new models recovered by the student group account for 30% of the total recovered amount of 50% or more; 50% or more of the non-student group accounts for 70% of the total; 50% of the new models recovered by the group accounted for 50% of the 50% of the new total recycling volume, which was evenly divided among the non-student groups. Among them, 80% or more of the new models accounted for the lowest percentage of products recovered by the student groups. The speed of the replacement of mobile phones is fast. In light of the consumption of electronic products by students, the upgrading is not only due to the strong interest of students in electronic products, but also the frequency and consumption of electronic products relative to other age groups. higher.
In the student's era, most of the film and television works are presented and interpreted in the form of past or memories. However, in the fast-growing science and technology Internet field, the student group is the leader of the next consumerism. Analysis given by the love recovery big data. , Shows the unique recycling performance and analysis of student groups to understand the younger generation's recycling behavior and consumption characteristics.
According to the previous analysis of “Love Recycling Big Data: Three Years Great Changes in the Recycling Industry,” the recycling industry now has a wider user base and a growing degree of concern. At the same time, the hot recycling age in the recycling industry is gradually widening. , To extend to a more youthful group.
Behind the simple name of the 'student era', it is the main force of the next consumer outlet and the new consumption methods they bring. In the recycling field, the user community in the student era is also an important role that attracts attention. Their recycling habits Interaction with consumer habits gradually became the biggest influence on the consumer stage.
The rise of the next generation of recycling main force
With the gradual standardization of the recycling sector, the recycling mechanism has become more complete, the recycling method has become more convenient and faster, the cost of user participation has been reduced, electronic product recycling has been increasingly accepted by more users, and the coverage age has become more widespread, including the student era (24 Aged and below) Users participating in recycling have become increasingly prominent in the recycling field.
Since 2015, the enthusiasm for student groups to participate in recycling has increased steadily year by year. By May 2018, 2018, the proportion of students in the student group has increased from 6% to 22%, and the number of students has quadrupled in three years. The user base has grown rapidly. Is gradually becoming the main force of the recycling industry, and received market attention.
In 2015, the percentage of students participating in recycling was 6%; in 2016, it was 10%; in 2017, it was 18%; and in 2018, it was 22%. As the student community’s demand for upgrading digital products has increased year by year, the audience for the recycling industry in the future Face will continue to expand, the recovery of the main force gradually younger, from the student era will have more users to participate in the electronic product recycling camp.
They are fans of the iPhone
Among the top-tier cities in the hot recycling system of all ages, the top five products not only have the iPhone 6s/6s Plus across the generation, but also earlier released the iPhone 6/6P, and even the iPhone 5. Relatively speaking, The popular recycling models of student groups in the first-tier cities are more time-honored, and product models are updated and updated faster.
In the hot products collected in the student days of the first-tier cities, the generation span of the iPhone is even smaller. The top three iPhone6 Plus and iPhone 5 in the first-tier cities' hotspot recycling models are out of the student population. iPhone 7 and iPhone7 Plus.
Students in the first-tier cities are more interested in electronic products and prefer newer electronic products. Therefore, they are more frequent in terms of replacement and replacement, and the proportion of new students is higher. According to the recycling situation in the student era, the iPhone is in the student community. The middle still has an irrevocable influence.
Student's age and herd attributes
According to the data from the Alibaba Big Data Research Institute, among the popular domestic models of all ages, OPPO, Vivo, Xiaomi, Huawei, Meizu and other brands are listed on the list. Brands and product attributes are relatively popular in the student era. The domestic models are more diverse. In the student-era hot-recovery domestic model, the brand of the product is relatively single, and the OPPO R9 series is particularly prominent.
In the student-era hot-recovery domestic model, OPPO's R9 series occupies three positions, namely R9S, R9s plus and R9, and the remaining two positions are divided by vivoX9 and Xiaomi mobile phone 6. In the whole age range In the hot product recycling list, millet mobile phone 6, Huawei P9, and Charm Blue Note 3 all have lists. Their preference for products is more diversified than that of student groups.
Comparing hot-recovery domestic models of all age groups, student groups show more similarities in the recycling of electronic products. At the consumer level, it means that student groups are more vulnerable to the influence of the external environment and groups, and have stronger follower attributes. .
Domestic brands prefer OV
According to the data collected by the Recycling Big Data Research Institute, the student groups involved in recycling generally prefer Apple’s products, and domestic brands prefer OPPO and vivo. Millet is the most favored recycling domestic brand for users of all ages.
Among the popular recycling brands in the student era, Apple was the most powerful brand in terms of recycling volume, accounting for 26% of the total amount of user recycling in the student era; OPPO and vivo in domestic brands performed outstandingly, and the two brands accounted for the total amount of student group recycling. 14% and 10%, among the Top Recycling Brands of the Student Age TOP3. According to the recycling data, the users of OPPO and vivo are relatively younger, which is closely related to the star strategy and brand effect of OPPO and vivo, and has a strong influence on student groups. Appeal.
In light of the above-mentioned rankings of herd attributes and hot product recycling in the student era, OPPO and vivo fit perfectly into the multi-layered demand for electronic products in the star strategy and product line allocation.
Slow recovery of female students in school age
Compared with the recovery of female users of all ages, the recovery performance of female users has been relatively stable during the student age. Although the growth rate is relatively slow relative to the recovery of women in all age groups, there has never been a serious imbalance in the proportion of male and female recycling. .
According to the data from the Alibaba Digital Research Institute, the percentage of men and women in all age groups was severely uneven in 2015, and the percentage of women recovered was even lower than 15%. However, in the same year, the proportion of female users recovered was more than twice as large as the overall proportion. , Up to 31.2%. In 2016, the percentage of female users in all age groups achieved doubled growth, over 30%, and doubled over the same period of last year. However, the percentage of female users who were in the student era did not increase significantly compared to 2015. It was only 1.4% higher. In 2017, the ratio of male and female users recovered gradually to 5:5. The percentage of female users in the entire age group was 40%, while female student age was less than 3% in comparison to 2016. The 2018 student era The year-on-year increase in female recycling is still less than 1%, which is far lower than the proportion of women in the industry as a whole.
Through this set of data, we understand that female students accounted for 36.2% of female students in the student age from 31.2% in 2018, and only 5% in 4 years. The percentage of female employees in the student age is smaller than the overall female recovery ratio. , External changes have little impact on female users during the student's period, and there will be no cases of women’s recycling surges and imbalances in the proportion of men’s and women’s recycling.
Spending school days with your laptop
According to the data collected by the Aidata Research Institute, among the categories that users love to recycle, the top three are mobile phones, laptops, and tablet computers; the favorite categories of student groups and the favorite collections of users of all ages. There is no difference in the category, but in terms of recovery ratio, the laptop has a better recycling performance in the student population.
Student mobile phone recycling accounts for 43% of the total recycling volume, which is 5% lower than the mobile phone recycling rate for the whole age group. The recycling amount of student group notebooks is 18% of the total collection of student groups, compared to laptops of all ages. The recycling rate is 6% higher. The recycling rate of tablet PCs in the student age accounted for 5% of the total recycling time in the student's age, which is lower than the tablet PC's recycling rate in the whole age range.
With the development of technology, notebook computers have gradually become a part of student learning tools. Therefore, the recycling rate of laptops in the student era is more advantageous than that of the entire age group, while the tablet computers with slightly more functions are relatively free of student groups. Welcome.
Online recycling is the most popular way in the student era
With the rapid development of the Internet industry in recent years, the online recycling volume of the recycling industry has also become stronger. From 2015 onwards, there has been a steady increase every year. In 2017, the ratio of online and offline recycling was 48% and 52%. Recycling under the line to achieve equal shares, the balance between the online + offline pattern has gradually formed in love recovery.
According to Love Recycling data in 2018, the online and offline recycling ratios were maintained at the same level as at the end of 2017 until May 20th. However, up to 62% of online recycling was achieved in the recycling performance of student groups. , far more than 48% of all age groups online recovery; the entire age group of users accounted for 52% of offline recovery, and only 38% of the student population in the offline transaction.
Due to the constraints of campus time management and the area in which it is located, the economic pressures of the student age are also relatively low. Therefore, it is easier for the student group to choose a more convenient way to recycle, and to have a smaller area of online recycling.
Electronic product consumption is as fast as youth
Comparing the quality of electronic products recovered by student groups and non-student groups, the overall quality of electronic products recovered by student groups is relatively poor, and the demand and consumption of electronic products are higher.
According to the data of the Love Recycling Big Data in 2018, 80% of the new models recovered by the student groups accounted for 20% of all models with 80% or more of the new models, and 80% of new models and more of the non-student groups recovered accounted for 80 percent. % is 4 times that of the student group; 50% or more of the new models recovered by the student group account for 30% of the total recovered amount of 50% or more; 50% or more of the non-student group accounts for 70% of the total; 50% of the new models recovered by the group accounted for 50% of the 50% of the new total recycling volume, which was evenly divided among the non-student groups. Among them, 80% or more of the new models accounted for the lowest percentage of products recovered by the student groups. The speed of the replacement of mobile phones is fast. In light of the consumption of electronic products by students, the upgrading is not only due to the strong interest of students in electronic products, but also the frequency and consumption of electronic products relative to other age groups. higher.
In the student's era, most of the film and television works are presented and interpreted in the form of past or memories. However, in the fast-growing science and technology Internet field, the student group is the leader of the next consumerism. Analysis given by the love recovery big data. , Shows the unique recycling performance and analysis of student groups to understand the younger generation's recycling behavior and consumption characteristics.
