Unlike other traditional mobile phone manufacturers, Xiaomi's biggest advantage is the establishment of a strong investment in ecological chain companies in the past few years. This company under the guidance of Xiaomi, made a unified design and user experience.
Prior to this, Xiaomi used his influence to help the black shark launch the first game mobile phone by taking shares in the black shark. This phone is fully connected to the millet system and application. Some people say that it is actually the vest of the millet game mobile phone.
Recently, Xiaomi's core ecological chain enterprise, Purple Rice Technology, has also been involved in the functional mobile phone market. Previously, Millet's various products have come from purple rice technology, such as millet mobile power, chargers, data lines, batteries and other products.
This time, information from the Ministry of Industry and Information Technology on the website of Zimei Technology's feature phone model is P2801. It has a 2 to 3 inch screen, and the traditional functional machine physical buttons layout supports dual card dual standby, network standard support TD-LTE, LTE FDD, WCDMA, GSM , which is to support dual 4G, Unicom 3G, Mobile / Unicom 2G. It also equipped with Android system.
Many people may not understand how many people will buy features in the era of smart phones. In fact, the current feature phone market is still huge. Even last year, feature phones grew faster than smartphones.
Market research firm Counterpoint Research data shows that the global smart phone market grew by only 2% in 2017, and shipments came to about 1.6 billion units. However, at the same time, the number of feature phone shipments has grown by 5 %, to 450 million units. This is the smallest year in the history of the smartphone market, but it is the first time that the feature phone market has emerged as the leading smartphone for many years.
Take Nokia mobile phone as an example. Last year, Nokia handsets returned strongly. Data show that in 2017, the sales volume of Nokia mobile phones reached 70 million, of which the number of feature phone shipments reached 60 million. HMD launched the Nokia 3310 re-engraved version, priced at about 399 yuan In just three months, sales reached as high as 10 million units.