The fast-paced life of modern society gradually leads us to a sub-healthy state. Overtime, staying up late, lacking in sports, being tired of socializing, eating irregularities, and junk food... Because we are young, we think that dreams are hard to fight for health. This phenomenon, the three trees planned to launch a homogenic activity.
Zombie is the '5.17 Health Paint Festival' launched by three trees in 2017. This is a marketing activity that focuses on the spread of health culture and is different from traditional e-commerce festivals.
The concept of 'healthy lacquer' is a concept that was first proposed in the paint industry. For such a special new holiday, the three trees came up with different new patterns.
8-hour health plan
Calling the people not only to have healthy families, but also to be a healthy expert. The truth is understood by everyone.
'Do not have time'
'I feel so hard to know how to do it?'
The three trees found that most people are not without time but only time is fragmented. I do not know how to do it because I did not develop some good habits. So the three trees were specifically aimed at the fragmentation of modern people and introduced 8 Hour Health Plan
Users can choose a healthy behavior, use the time of fragmentation, cumulative punch to complete the task. Stick to one point a day and accumulate for 8 hours to become a healthy home. Users who complete the task have the opportunity to share the huge bonus.
In just 8 days more than 10,000 people participated.
People seem to be awakened by a new and healthy way. Growing healthy time is actually very simple to tell users about health.
H5 interactive user
At the same time as the eight-hour health plan ended, the three trees immediately launched “H5, Save the Love, 8 Hours” on WeChat. Using comics to describe the series of rescue measures taken by the husband after he misunderstood the wife's divorce. After trying many methods, I discovered that what the wife wanted was nothing more than a brand new and healthy home. In the process of salvaging, she deepened and highlighted the 8 hours of core interests and used a healthy home to save her love. The original paint can play so! Tu refreshing home also along to save love to solve the marriage crisis?!
Hot topics, continue to heat up healthy home concept
The activities were launched in the form of chattering, Weibo, and WeChat. Weibo launched the topic #8-hour health home #, #8-hour health plan #, #save love, 8 hours on the line #, a few days time It has created tens of millions of readings; the Vibrant Video has a short video of 30 seconds since its launch, which has attracted users to interact with each other, and the total page views have reached more than 2 million. This activity, three trees are shaking voice, WeChat, Weibo comprehensive To mobilize the brand to collide with fans, so that many people are impressed with the “healthy home” of the three trees.
In addition, the three trees also join forces with 'better-at-home' and 'best wins' to jointly create festivals. A better life begins with customizing new homes and farewell to housework.
Thanks to accurate insights into consumer pain points, enhanced data utilization capabilities, diversified shopping scenarios, and upgraded user link paths are an inevitable requirement for high-quality iterations of marketing tools, the three trees have been inspired by new possibilities for integrated marketing, and thus have made For the brand's online marketing has produced a new look.
The three trees hope that through this event, they can call on people to take action to develop healthy habits, care about their health, take seriously themselves, treat their families, and live. When you start to make small changes, you will find that healthy life is actually Beside us.