What could a mobile conference look like? In June 2017, OPPO teamed up with Zhejiang Satellite TV to create a different conference that not only created a new form for the launch of the mobile phone ring, but also subverted people’s phone conferences. Cognition. On the May 19th just past, the new OPPO released a fourth color matching OPPO R15 Nebula special edition with a music festival dedicated to young people - red and blue music festivals.
In this musical feast, the rising hip hop stars Manchok, Wan Nida, ballad singer Chen Hongyu, and the recent fire of the "Creation 101" girl and eleven groups of strong musicians sang on the same stage. At the same time, OPPO In addition, we have created a cool graffiti wall and stylish gradient red and blue special drinks with the China Graffiti Network and the well-known black tea drink 'Nei Snow'. The audience is red and blue, and the sound is surging. Nearly 10,000 young people are released here. Young energy.
Young people's pursuit of fashion is natural. To attract young people, to create a fashion label for young people to pursue, and lead them to understand the cultural connotation of a young brand. Therefore, OPPO's pursuit and leadership of fashion trends is its entry into the industry. Since the beginning, the young and fashionable brand positioning has been determined, and the innovation of the release form is an important link between the OPPO and young people. The OPPO Red and Blue Music Festival is more than just a mobile phone. Conference, it is also the launch site for young culture.
In addition to the unique press conferences such as mid-year festivals and music festivals, the OPPO also actively communicated with users in more ways, establishing emotional resonance and cultural identity. For example, the OPPO not only held many young idols. Established a lineup of luxury celebrity families, and continued to launch “Little Man Fantasy Journey”, “Invisible TA”, “Two Little Planets” and many other walk-in micro-movies, successfully creating a distinctive OPPO. Young cultural 'symbols' have gained increasing popularity among young people.
Of course, products are often the most direct way for users to understand a brand. OPPO, while grasping the characteristics of young users and building brand competitiveness, has never forgotten the importance of being a mobile phone company. OPPO has always focused on users. Satisfaction of demand, emphasizing 'user orientation', and insisting on 'boutique strategy' on products. Unlike traditional sea-based tactics, OPPO always gathers resources from OPPO's flagship R series, polishing it from every detail to ensure that each one The products are for the user's heartbeat.
The OPPO R15 Nebula Special Edition released by OPPO is a fine example of this at the Red and Blue Music Festival. OPPO, which has established a successful cooperation precedence, and Karim, the international color master, have once again joined hands to exude uniqueness from thousands of light years away. Inspired by the red and blue ray of the nebula, it adopts laminated streamer spot color technology and special anode technology to finally create an overall fantastic red and blue transition effect on OPPO R15 Nebula Special Edition.
The visually appealing color-contrast color block design is vivid and dynamic. Especially Karim uses the favorite pink on the OPPO R15 Nebula Special Edition, which boasts the beauty and energy of red, while being white tolerant and free. , With a deep blue star, the interpretation of the unique bright and warm youth. At the same time, this red and blue energy will also inspire and enlighten young people to discover the potential of self, to fully release the young energy, in the most sensational age , Enjoy glowing, create unlimited possibilities.
Today, the OPPO R15 Nebulae Special Edition and the OPPO R15 Nebula Special Edition gift box have been sold on the OPPO official website, Jingdong, Tmall, and Suning Multi-platform, and they have quickly gained popularity from many users, showing the same enthusiasm as offline. The reason behind this is the young brand culture + the quality of excellence. This may be the most unique charm of the OPPO.
What can a mobile conference look like? In June 2017, OPPO teamed up with Zhejiang Satellite TV to create a different conference that not only created a new form for the launch of the mobile phone ring, but also subverted people’s phone conferences. Cognition. On the May 19th just past, the new OPPO released a fourth color matching OPPO R15 Nebula special edition with a music festival dedicated to young people - red and blue music festivals.
In this musical feast, the rising hip hop stars Manchok, Wan Nida, ballad singer Chen Hongyu, and the recent fire of the "Creation 101" girl and eleven groups of strong musicians sang on the same stage. At the same time, OPPO In addition, we have created a cool graffiti wall and stylish gradient red and blue special drinks with the China Graffiti Network and the well-known black tea drink 'Nei Snow'. The audience is red and blue, and the sound is surging. Nearly 10,000 young people are released here. Young energy.
Young people's pursuit of fashion is natural. To attract young people, to create a fashion label for young people to pursue, and lead them to understand the cultural connotation of a young brand. Therefore, OPPO's pursuit and leadership of fashion trends is its entry into the industry. Since the beginning, the young and fashionable brand positioning has been determined, and the innovation of the release form is an important link between the OPPO and young people. The OPPO Red and Blue Music Festival is more than just a mobile phone. Conference, it is also the launch site for young culture.
In addition to the unique press conferences such as mid-year festivals and music festivals, the OPPO also actively communicated with users in more ways, establishing emotional resonance and cultural identity. For example, the OPPO not only held many young idols. Established a lineup of luxury celebrity families, and continued to launch “Little Man Fantasy Journey”, “Invisible TA”, “Two Little Planets” and many other walk-in micro-movies, successfully creating a distinctive OPPO. Young cultural 'symbols' have gained increasing popularity among young people.
Of course, products are often the most direct way for users to understand a brand. OPPO, while grasping the characteristics of young users and building brand competitiveness, has never forgotten the importance of being a mobile phone company. OPPO has always focused on users. Satisfaction of demand, emphasizing 'user orientation', and insisting on 'boutique strategy' on products. Unlike traditional sea-based tactics, OPPO always gathers resources from OPPO's flagship R series, polishing it from every detail to ensure that each one The products are for the user's heartbeat.
The OPPO R15 Nebula Special Edition released by OPPO is a fine example of this at the Red and Blue Music Festival. OPPO, which has established a successful cooperation precedence, and Karim, the international color master, have once again joined hands to exude uniqueness from thousands of light years away. Inspired by the red and blue ray of the nebula, it adopts laminated streamer spot color technology and special anode technology to finally create an overall fantastic red and blue transition effect on OPPO R15 Nebula Special Edition.
The visually appealing color-contrast color block design is vivid and dynamic. Especially Karim uses the favorite pink on the OPPO R15 Nebula Special Edition, which boasts the beauty and energy of red, while being white tolerant and free. , With a deep blue star, the interpretation of the unique bright and warm youth. At the same time, this red and blue energy will also inspire and enlighten young people to discover the potential of self, to fully release the young energy, in the most sensational age , Enjoy glowing, create unlimited possibilities.
Today, the OPPO R15 Nebulae Special Edition and the OPPO R15 Nebula Special Edition gift box have been sold on the OPPO official website, Jingdong, Tmall, and Suning Multi-platform, and they have quickly gained popularity from many users, showing the same enthusiasm as offline. The reason behind this is the young brand culture + the quality of excellence. This may be the most unique charm of the OPPO.
