In recent years, with the development of technology, outdoor LED display With high brightness, strong visual impact, wide range of viewing angles, and superior color reproduction capabilities, the company is in a state of rapid development. Especially under the blessing of interactive technologies, it has become even more powerful. LED display The unique communication value created by the screen made it impossible for other traditional outdoor media to reach. It has now become a business card for many cities in the new era and serves as a vehicle for demonstrating the city's commercial vitality and endorsing the modern spirit of the city.
However with the urban LED display The increase in the number of screens, the 'light pollution' and the 'city appearance' brought about by them all affected the lives of residents at all times. Last year, a multi-department in Beijing jointly issued the “Notice on Conducting Special Campaigns to Clear Up the Skyline of Buildings”. Under the influence, many LED outdoor displays have become the object of being cleaned up and rectified. And now, the regulation of the 'skyline' regulation has begun again in various places.
After more than 10 days of demolition work, the illegal LED electronic advertisement screen with the largest area in Jinan was dismantled according to law. It is understood that this large screen is located in the Quancheng Road shopping district, faces the Quancheng Square, and is headed to Quancheng Road in the north. 1. The roof of a building has a total area of 560 square meters.
Recently, the Lichuan City Management Committee issued "on the demolition of standardized urban areas Outdoor Advertising The "Notice" will carry out a one-month special rectification campaign for outdoor advertising in urban areas. At the same time, it will be planned and designed in accordance with the principle of 'one street and one scene,' to ensure that businesses can promptly restore door signs after rectification.
LED display is one of the main ways for merchants to advertise and attract business. However, some illegal LED displays have also affected the city's appearance to a certain extent. Some LED displays have been rusted due to their long service life. There is a lot of hidden dangers in the stains. In order to avoid causing injury to pedestrians and vehicles, the Taicang City Administration and Law Enforcement Brigade recently launched a special rectification campaign against illegal LED displays.
With the deepening of environmental protection work in various parts of the country, there have been a number of cities that have joined the ranks of rectifying outdoor advertising. LED outdoor large screen as one of the key remediation objects, leaving behind the LED display screens that are in danger of falling due to disrepair. LED display products are the most complaints of light pollution products.
It should be noted that some manufacturers in the industry are pursuing high-brightness screens. The brightness of outdoor LED displays exceeds 8,000, 10,000 or 12,000 CD per square meter. Even laymen judge the quality of display screens based on the brightness of large screens. In fact, LED displays The playback brightness can not exceed 60% of the ambient brightness, otherwise it will be very dazzling to people's eyes, and there is a strong sense of flicker. If things go on, it will affect people's eyesight and even cause multiple injuries.
So how can we enjoy the colorful world that science and technology brings us, and at the same time avoid light pollution. In recent years, we have introduced many policies and regulations for light pollution around the country, by specifying the brightness of LED display screens, installation locations and angles, playing time, volume Restrictions on size. In addition, many screen makers in the industry have recently focused on this issue and have implemented technologies that can significantly reduce 'light pollution', such as 'multilevel grayscale correction', etc., which can effectively alleviate the problem of 'light pollution' of LED large screens. .
At the same time, as the saying goes, "Things are all two-sided." Although the round-by-round rectification of outdoor advertising has caused the traditional outdoor LED screen to be 'injured', it has also reversed the stimuli of outdoor transparent screens. This growth can be seen from the recent performance of the industry's transparent screen market. It is true that the future outdoor large-screen market may be affected by policy rectification, but it does not mean that the outdoor LED display market will suffer from a lack of transparency. With the promotion of screens, creative displays, LED canopies and other products and innovations, the outdoor LED display market is still very promising.
