Recently, a per capita disposable income of India has reached 9,000 yuan. The management of Haier in India has aroused discussion. Huang Decheng, product director of Haier South Asia, said that in the next five years, the Indian appliance industry may usher in an outbreak.
Special correspondent of the newspaper Ren Leilei
From Delhi, India
Indians increase their income
Home appliance industry welcomes opportunities
The wages of ordinary workers in India are equal to about one-third of that of our domestic workers, but their work efficiency is relatively low. This is equivalent to offsetting the cost savings of cheap labor. At the same time, due to the incomplete industrial chain in India, many key Parts need to be purchased from domestic sources, which adds a part of the cost.
Based on the above reasons, although the data released by the official shows that the per capita disposable income of India reached 9,000 yuan in 2017, the consumption level of home appliances is still relatively low. Huang Decheng, product director of Hainan’s South Asia Region, said: “We sell the mainstream products here. The price is mainly about 2400 yuan, the price of the product on the yuan, is still a luxury for Indians, although there are sales every month, but the amount sold is not large, after all, the market demand has not yet reached. '
He introduced that in the Indian market, Haier is working on products in the mid- to high-end mainstream price segment, while improving competitiveness, while iterating products that meet consumer demand trends. Haier's products have shown a compound growth rate of 30%. , And India's overall household electrical appliance industry growth rate of about 10%. Huang Decheng believes that from the Chinese home appliance industry development track, China's home appliances to the countryside in those few years, the appliance industry usher in explosive growth, but from the development of India Look, not yet to that extent. In the next five years, India's home appliance industry will usher in a golden opportunity.
Brand excellent quality clearance
Popular in the country
The Lajpat Nagar shopping district in southern Delhi is a very prosperous neighborhood where brand-name products from all over the world come together. It can be found in clothing, shoes, hats, home appliances, electronic products, etc. Similar to domestic Suning and Gome. , India's home appliance stores also like to get together, EP and Vijay Sales, the two most influential home appliance chain brands are also neighbors.
Unlike domestic home appliance stores, which are arranged according to the brand's exhibition area, India always mixes the products of the same grade and volume segment together so that consumers can visually compare.
In both stores, the reporter saw that Haier's refrigerator was put together with Samsung, LG, Hitachi, and India's two local brands. Several products were placed in a prominent position. In the EP store, the light refrigerator area, Haier's products are almost placed in an entire row, with a very high degree of recognition and very eye-catching.
Haier's local employee Mr Murari told the Qilu Evening News that only high-quality brands in India can pass through high-margin products to enter these two major shopping centers. Haier is the only Chinese brand that can be placed in large-scale home appliance chain stores in India.
Mr Ram, an EP store sales manager, told reporters that Haier is very popular with consumers in this store and sales have been very high. They like to sell Haier's products.
Mr Murari said that although EP is a regional chain brand, its influence and sales volume in the region are very large. Haier's products only entered the EP 7 years ago, and sales have been among the best. It is reported that Haier's sales volume in the entire Indian market is now Five.
Huang Decheng, product director of Hainan Region, introduced that the weather in India this year is very special. It should have been very hot in April, but this year it is over-rained and very cool. In April, Indian industry reports showed that air-conditioning sales fell by 15%, and refrigerator sales remained almost flat. No growth. South Korea's Samsung, LG and other brands are negative growth, only Haier refrigerators, air conditioning in contrarian growth. From January to April, air conditioning increased by 40%, refrigerators increased by 70%.