On May 26th, the annual 'Ferrari Race Day Carnival' event was officially opened in Shanghai. Ox, with its outstanding strength, stood out among many well-known brands and successfully achieved the status of 'the first air-conditioning brand'. Ferrari Club's cross-border cooperation.
Oaks Brand Upgrade Strategy Releases Zhu Jiang, Secretary-General of China Household Electrical Appliances Association
On the first day of the event, Oaks officially announced the launch of a new brand upgrade 'Blue Plan' at the popular 'Ferrari Race Day Carnival'. At the same time, Oakes Air Conditioning New Products has been officially launched, and the high-end exclusive custom of cross-border cooperation between Oakes and Ferrari Club. The air conditioning concept unveiled.
Oaks Brand Upgrade 'Blue Plan' Released to Boost Industry Product Quality Upgrade
At the event of the 'Ferrari Race Day Carnival', Oaks released the Oaks brand 'Blue Plan' to the outside world with the help of tens of thousands of fans and hundreds of media. Brands were upgraded in terms of image, technology and products. Image, the blue LOGO symbolizes fashion, technology, wisdom, and more in line with the Oaks brand positioning. On the technical level, Oaks lived with VR technology to showcase Asia's largest smart black light factory, causing great concern on the scene and in the industry. To support, at the product level, Oaks will upgrade its main products in the future.
Oaks boosts popularity of Ferrari Carnival booth
For Oaks, who insists that 'quality is the cornerstone and innovation is the soul', intelligent innovation and intellectual strength have always been the foundation of its market. In the future, under the brand-new brand promotion policy that integrates technology, brand and product into one , Oaks air conditioning is bound to bring an industry-wide quality upgrade boom.
Oaks cross-border Ferrari club, heavy launch of high-end exclusive custom air conditioner
'Ferrari Race Day Carnival' car fan activity area, Oaks cross-border Ferrari Club released Ferrari exclusive custom air conditioner. This air conditioning design cleverly combines the highlights of the Ferrari sports car. The contour uses the streamline elements of the Ferrari sports car, making it The outer shape is more fashionable. The air-conditioning details are carefully carved, highlighting the understated luxury. The overall appearance is the classic 'Ferrari Red'. At the same time, this 'Specially Customized Air Conditioning' also has dual logos of the Ferrari Club and Oaks. All the details all show that this exclusive custom is not for sale to the air conditioning's noble descent'.
Oaks & Ferrari Club Custom Air Conditioning Concept Released
In addition, Oaks also announced the launch of a new product on the spot. This represents a Chinese-made 2025 high-quality product. With its superior quality and simple and elegant design, it attracts the attention of the audience. Represents the advanced level of the Oaks smart factory. The future Oaks new smart factory will produce more high-end smart chips, to achieve a comprehensive upgrade of the product.
Oaks Powers Audience Interaction at Ferrari Race Day Carnival
Consumer upgrades, Oaks marketing strategy boosts brands to capture the market
Under the escalating consumption structure, consumers’ purchase needs are increasingly diversified. Prices are no longer the decisive factor of consumption. Consumers increasingly value the brand’s value when purchasing products. For businesses, This requires the brand to reach the true needs of consumers with effective marketing methods on the basis of ensuring product quality.
During the brand's upgrade, Oaks’ marketing practices were also remarkable. As early as May 20, Oaks had ingenuity released a full-page advertisement for 'find friends and friends' in print media, attracting A large number of brands have responded in succession, contending for the Oaks Blue friends: including vivo, boss electronics, fashion, thinkPad and more than a dozen brands are echoing the Oaks platform on the Weibo platform and showing their good feelings across the air. Actually acting on the Oaks' Blue Plan's support and confidence. Oaks' quality and ingenious marketing capabilities will make the Oaks brand even more powerful.
Many brands participate in the interaction to support the Oaks brand upgrade program
As everyone knows, the 'Ferali Racing Day Carnival' event attracts a large number of 'pilgrim' each year. Such a powerful 'international IP' will naturally attract many famous brands to compete for opportunities. This time Oaks is 'the first The air conditioning brand's identity has successfully achieved cross-border cooperation with the Ferrari Club, providing members with exclusive customized air conditioners.
In this regard, the air-conditioning industry senior media commented: 'This indicates that Oaks' strength has been recognized by the high-end consumer market, and laid the foundation for Oaks to enter the high-end market in the future. 'In this opportunity, Oaks introduced a brand upgrade 'blue plan' to the outside world. Promoting the transformation of production modes, industrial forms, business models and other fields from smart intelligence capabilities will certainly promote the overall upgrade of the air-conditioning industry brand, provide new development models for the air-conditioning industry, and instill new vitality.