On March 8, 2018, TEK, a professional brand of clean electrical appliances, held its own new product launch during the AWE China Consumer Electronics and Consumer Electronics Expo. It exhibited the new wireless vacuum cleaner A11 and the industry’s first wireless floor cleaner iFloor II. In the wireless design, solve the tedious pain of wire winding; in order to provide consumers with more convenient, more warm vacuum cleaners and other clean home appliances.
TEK2018 main push new product - A11 wireless vacuum cleaner
The past 2017 was a year of change for TEK. It not only pioneered the 'five-year warranty', but also became a partner in China's space industry. It launched the A10 Space Scavenger, a wireless handheld vacuum cleaner with aerospace quality, to create a home life. New fashion. TEK brand center director Xu Kaisong said that 2018 was a year for TEK. In this year, more new products were introduced. There are more possibilities for TEK. In addition, there is another kind of warm, close-knit technology - TEK 'Life White Technology'. '
In the application of product development, TEK has always insisted on 'cleaner, more convenient, and more stylish'. Based on this product demand, TEK launched the concept of 'living white technology', which is the black technology Differently, 'Life White Technology' believes that only technology that is truly integrated into the user's life is a 'valuable' technology.
Xu Kaisong also said in an interview, 'We pay more attention to every small user's needs in use, use technology to solve and satisfy. But we do not show off the greatness of technology, we are more concerned about technology to bring people The tangible changes in life. 'Let the technology be hidden behind the function and let the product integrate into the value. This is what TEK always insists on in research and innovation.
Therefore, adhering to this brand concept, TEK launched a new heavy-duty A11, featuring a cleaner suction, a 450W original digital motor with a vertical suction patented technology, a built-in high-efficiency separation system, and a dust separation rate of 99.99%; Run-type brush, in-depth dust removal; The pursuit of more convenient use, 1.4kg lightweight design, double double charge, put the charge, 1 hour cleaning power; and ensure a more stylish, transparent body, a new generation of aesthetics Paradigm, let the technology show from the inside out.
TEK-A11 Wireless Vacuum Cleaner Features a cleaner, more stylish look and a more stylish look
Also worth mentioning is the iFloor, a wireless floor cleaning machine, and patented clean-separation patented technology, which solves the problem of secondary pollution on the ground that can not be solved by traditional mops and electric mops, and has achieved clean water. This new product will also give people The traditional way of cleaning brings innovative changes. 'We will professionally focus on the field of wireless cleaning appliances, use wireless technology to create a dream of life. Let TEK life white technology become a small fortune in people's home life.' Xu Kaisong talked about.
A few days ago, TEK announced the official launch of the actor Zhong Hanliang as the spokesperson of the brand image. For the spokesperson's choice, Zhong Hanliang is considered to have a higher degree of conformity with TEK's brand culture. Zhong Hanliang has always shown himself in the image of a warm man and can help Chinese consumers to TEK. There is better and more temperature aware.
In addition to being based in China, overseas markets have always been an important strategic position for the home appliance industry. Lenovo, TCL, and Haier followed. Hisense continues to expand its foreign channels, and labels the world with Chinese-made labels. TEK has a temperature The brand is also imperative to go to sea. TEK's attitude is that it will not use innovation, brand, and just the Chinese market, but will go abroad and accept the 'inspection' of foreign markets to show true soft power.
It can be said that under the environment of upgrading consumption, a new attempt to adapt to the trend of the times, behind every revolution of the cleaning tool, has a profound epochal background. It is clear that we are now in an era of consumer upgrading. The era of mere use as a tool has become a thing of the past. To the future, TEK has revealed that it is not only the function of the product, but the comfort experience, the aesthetic experience, the fusion of design engineering and aesthetics, and the reestablishment of performance. With the stylish industry benchmark, this is the direction that the future TEK will work hard to achieve. It is also an industry trend.
