On May 23rd, Onecup, the smart hot drink solution provider, released its latest generation smart drink machine in Beijing. After four generations of product evolution, the newly released product is positioned to provide Chinese consumers with fast and convenient, high-quality, high-priced hot drinks at hand. With the continuous evolution of technology and ideas, the new generation of Onecup smart drinks machine has a complete solution, and built a healthy hot drink ecosystem.

At the same time, the rise of the Onecup smart drink machine has also attracted the attention of the capital market. It once invested in Internet giants or super unicorns such as JD.com, U.S. Group, Gojit.com, and the public commentator. Today's capital has the reputation of 'investment queen'. Why does Xu Xin choose to invest in Onecup?

Xu Xin, the founder of today's capital who has the reputation of 'investment queen'

At the press conference, Xu Xin, who was also a guest present at the same time as one of the Onecup smart drink machines, shared the reasons for the Onecup smart drinks machine product and the team to impress her from an investor's point of view.

Eliminate pain points to meet the needs of young people under consumption upgrades

In recent years, the Chinese consumer market has created an upsurge of 'drinks', from the recent hot-selling 'Ruixing Coffee' to the smash hit 'hi tea' and the 'Starbucks' popular with young consumers. 'COSTA' , Hot drinks market seems to usher in a new outlet. However, the above hot drinks brands have certain consumption pain points.

For example, in-shop drinks are inconvenient, queuing, transportation and other high time costs; take-away nutrition security is difficult to guarantee, but also have to wait a long time, the price of taste discounts; traditional household beverages drink process is complex, time-consuming and labor-consuming, not suitable for work High pressure, fast-paced young people; capsule coffee makers have a single beverage choice that does not meet the diversified needs of Chinese consumers. So, is there a better solution to address these pain points?

Soymilk inventor Wang Xuning

The answer is definitely yes. Soymilk inventor Wang Xuning was inspired by the capsule coffee machine in Europe. The Onecup smart drink machine came into being. With a product, all the pain points for consumption were solved at once.

In one sentence, the characteristics of the Onecup smart drink machine are simply described as follows: One minute, 4 dollars, 0 distance, 20+ tastes, Close at hand, With drink.

Onecup is a one-by-one, one-click production, automatic cleaning fool production process, covering the universal drink function of soy milk, milk tea, coffee, herbal tea and other drinks, and high-value machine appearance, authentic taste, delicious nutrition, Keeping fresh and long-lasting capsules, Onecup can easily adapt to the family. The two hot drinks in the office just need a scene.

There is a Onecup that can replace a large row of machines in the cupboards, including soya-bean milk makers, coffee makers, tea makers, etc. Moreover, Onecup drinks cost as low as 4 yuan, and the cost performance is much higher than to the store or Home coffee, with drink, very convenient.

In Xu Xin's view, the Onecup smart drink machine not only saves time, saves money, but is also 'million', capable of making dozens of drinks such as soy milk, coffee, milk tea, and herbal tea. There is a Onecup smart drink machine, which is equivalent to There is a handy drink shop.

'Onecup's position is that it's simple, fast, delicious, healthy, universal and capable. The Onecup Smart Drink Machine is the first-class intelligent drink machine for young users. It provides a perfect drink solution for young users. In the field of diet and health, it is in line with the needs of young people to upgrade their consumption. Today's capital investment position is quite fit. Today's capital is focused on grasping the wave of consumption of fast-growing middle-class people, which is also highly compatible with Onecup's promotion of Chinese beverage consumption. ' Xu Xin said.

Xu Xin believes that the world has changed, and consumer trends are also escalating. Changes: After 80s and 90s, they become the main force of consumption. Users' time value has increased dramatically, and their attention has become shorter and shorter. Start-up companies must seize the minds of consumers. , To become the first in the consumer's head.

Onecup CEO Wang Yuhan

In addition, the three characteristics of the current hot drinks market also reflect the future development prospects of the Onecup smart drinks machine.

First, unlike consumers in Europe and the United States who love coffee, Chinese diners have a diversified interest in beverages: soymilk, coffee, tea, tea, etc. Public data show that soymilk is still the most popular hot beverage in China, with a market size of 5000. Billion or more. Coffee is a relatively small minority. The per capita coffee consumption in Europe and the United States is more than 700 cups and more than 400 cups per year. The average Chinese coffee consumption per person is only 4 to 6 cups per day. The dietary preferences vary greatly. Onecup Smart Drink Machine The advantage of being able to provide a wide variety of flavored beverages is an advantage in competition with capsule coffee machines.

The second is the QQ Space Joint Penguin Think Tank's “Post-95′′ New Generation Social Network Favorite Report” shows that after 95 love does not love cooking, only 13% of the 95 after the group is interested in cooking. In this way, the process is cumbersome Compared with the Onecup smart drinks machine, the traditional coffee machine also fell out of convenience.

Thirdly, on the usage scene, Ruixing, Starbucks and other social dinnings have their own advantages. However, office, family and other life scenes also need fast and convenient hot drinks. Although the delivery is convenient, if the consumer is a A serious coffee lover, then he must not accept takeaway coffee, because once the delivery time of coffee is over 15-20 minutes, the taste of latte and other coffees with creamy milk froth will be greatly reduced - this is why Starbucks is still not big The scope of trying coffee takeout reasons.

Therefore, overall, Starbucks, Ruixing, Xicha and other places as well as capsule coffee makers, traditional coffee makers and even soya-bean milk makers, take away a lot of consumer demand, and they want to achieve both convenience and diversity. For quality, health, etc., only the Onecup Smart Drinker can satisfy.

Build a smart, fresh and healthy new ecosystem of energy

Frozen feet are not a day's cold. Many people will wonder how the Onecup smart drinks machine can solve consumer pain points and meet consumer demand.

The answer is intelligence and ingenuity. One is a hot word that has attracted a lot of attention from all walks of life in recent years; one is a hot word mentioned by the manufacturing industry in recent years.

Where is the intelligence of Onecup smart drinks machine?

In my opinion, intelligence is mainly reflected in the difference between working principle and capsule coffee machine. The most persuasive explanation from knowing is: A needle on a capsule coffee machine punctures the capsule and then passes through the pinhole. The capsule is filled with water. The bottom of the coffee powder in the capsule has a thin aluminum membrane. When the water pressure is high, the membrane expands and is pierced by the small pointed plastic below, so that the water can continue to flow downwards. Go to the bottom of the capsule. Finally, the water goes down the edge and it reaches the center in a circle and then flows out through the middle hole.

On the other hand, the Onecup smart drinks machine is much more complicated. Unlike a capsule coffee machine that can only extract a single coffee drink, the Onecup Onecup smart drink machine can make 20+ real drinks. It is precisely because of the 30 plus blacks behind it. Technology.

More than 20 kinds of drinks, need to be personalized to match different temperatures, durations, brewing pressures, etc. The OID capsule recognition system of the Onecup smart drinks machine, at a glance, 'understand' how to brew. Its principle is to use the built-in camera, intelligent recognition Hide taste information in the 29000 film dot matrix, identify the capsule category within 5 seconds, start the brewing process, and create a customized hot drink in 30 seconds ~ 1 minute 30 seconds, 'Every cup is professional'.

After dozens of data experiments, the Onecup Smart Drinker has designed its own ideal brewing process for each type of coffee - different extraction times, different water temperatures, different amounts of water, different pressures, etc.: The brewing duration of American coffee is 90 seconds, the best brewing temperature is 92 degrees; Hong Kong-style milk tea is 100 seconds, 92 degrees; without sucrose milk will take 30 seconds, 70 degrees.

In all parts, the water pump is regarded as the heart of the beverage machine. The traditional capsule coffee machine is mainly used to make espresso coffee, matching the large pressure and low flow water pump. But the universal Onecup intelligent drink machine must take care of milk, coffee, milk tea, and take it. The various types of beverages, such as iron, have undergone a unique custom development in the R&D phase. They can provide different pressures and flows according to different drinks.

Onecup Smart Drinker's exclusive 'smelting technology' is also the key to ensure excellent flavor. It can extract, dissolve and emulsify organic in a single capsule. High pressure, large flow rate, low temperature milking, promote milk powder at optimal temperature Hydrated, emulsified and homogenized; low pressure, low flow, high temperature extraction, guaranteed maximum extraction rate and protection of the original flavor of coffee; multi-stage gas injection and pause, just like the person's breathing, makes milk and the extract fully emulsified, and Ultimately integrated into one.

The unique umbrella-shaped capsule structure, safe packaging materials, healthy food materials, unique identification technology, and ingenious extractive technology have combined to make Onecup smart drinks machine a universal and efficient beverage production capability.

Wang Xuning said in the speech sharing: 'Beverage is the art of temperature'.

If the 'smart' gives the Onecup smart drinks machine a universal and fast drink making capability, then the art of drinks requires the ingenuity of 'ingenious'.

Value is justice, Onecup smart drinks machine is not only very versatile, but also a high value of color, allowing consumers to 'love at first sight'.

In September 2017, the Onecup smart drinks machine changed its traditional style and quantitatively launched the Little Yellow Man version of the Onecup smart drinks machine licensed from the Universal Studios IP license. It was highly sought after by young people. A shopping festival became a net red explosive.

The new products released this time also continued the design concept of 'interesting sense of quality' and 'art aesthetics of science and technology' in appearance. LKK, a first-line design company that won many red dot and IF awards in China, participated in the Onecup smart drink machine and design. I hope to convey a sense of advanced sense of taste, fusion of cutting-edge technology and artistic aesthetics.

The design of the Vespa was inspired by the classic design of the Italian Vespa locomotive on Roman holidays. The iconic streamlined model of the buttons and seats was prototyped. The capsule compartment resembled the Vespa light and the excess water tank was designed by the Vespa vent hole. continue.

The designer Swana is a symbol of elegance. The Onecup smart drinks machine is shaped like a Swan, the classic haze blue color scheme, and the capsule warehouse design inspired by the classic Lycra lens born in 1925. Onecup smart drinks machine hope Not only can you help users create beautiful bits and pieces, but they can also be turned into warm memories and treasured in the heart.

In addition to its appearance, the Onecup team has also travelled around the world to invite global drink masters to participate directly in beverage design.

Founder Antonio of Griso Bakery in Italy

In order to make the coffee taste more authentic, Onecup CEO Wang Yuhan led the team has invited senior Japanese coffee baker Master Ono to make, Director of the National Coffee Tasting Association, Carlo Odell, founder of the Italian Barista School, and founder Antonio of Italian Griso bakery And other global coffee masters participated in the selection of coffee beans in the Onecup coffee drink, the design of the baking curve, the extraction and adjustment, and the optimization of taste.

Hong Kong's first golden tea king, Mr. Lai Wangming

In order to make the milk tea more plentiful, Onecup's CEO, Wang Yibin, led the team to visit Hong Kong. He visited Hong Kong’s first gold tea king Lai Wangming, known as the “hidden milk tea king”, and reached a cooperation in this year’s Onecup delicacy. Blended with high-quality black tea ingredients, and customized temperature curves and other custom programs, in order to provide users with a pure taste of Hong Kong-style milk tea.

At the press conference, Mr. Lai Wangming, Hong Kong’s first Golden Tea King, also came to the scene and spoke on the stage. He stated that his honor of winning the Golden Tea King is not personal, but represents the milk tea culture in Hong Kong. He hopes to pass through with Onecup. Cooperation to deliver Hong Kong tea culture to all parts of the world.

Most worthy of mention is that the Onecup team has gained insight into the arrival of the youth group 'Buddha Health Trends', health and safety has become just needed, Onecup has advocated 'purity of the label' and 'a simpler ingredient list' and refused to add cream to the end. Preservatives, pigments, sweeteners and other artificial agents will also lay the foundation for their long-term sustainable development.

Onecup CEO Wang Yan emphasized with emphasis: 'I am a person who never allows the entrance of foods containing additives. I also hope to incorporate this concept of health into the product. Our R&D team tried hundreds of milk powders for The alternative is to replace the non-dairy creamer with a natural source of milk while achieving the same rate of dissolution.

According to Wang Yihan, Onecup integrated the design concepts of 'interesting sense of quality' and 'art aesthetics of science and technology' into the product design process. Onecup is not only a seller of machines or capsules, but also has to do a new life. The advocate of the way.

The author believes that it is such a tireless, innovative team that is dedicated to product well-being and a product that truly solves the pain points of consumers and meets the needs of younger groups. It impressed the investment queen Xu Xin, and the author is more convinced that , Onecup smart drinks function is not just a new person, it will impress thousands of consumers, into more families, office space, provide people with 'interesting sense of seniority' and 'art of science and technology Aesthetics' new lifestyle.