The study of U.S. water purification for consumers has always been at the forefront of the industry. Not only does it have a professional and sophisticated consumer research system, it also has advanced user research equipment and 'Eye-moving brain electricity' is fully equipped. Based on consumer purchase needs and purchases. The depth of the path study, the United States clean water and engage in things.

The first to launch an experiential terminal offline

As early as 2015, Midea’s water heater business unit took the lead in online storefront upgrades to create scene-based, interactive product display spaces named after the “water environment,” and iteratively upgraded to give consumers a better shopping experience.

Following the 'Waterfront' terminal, Midea Water has launched an offline display store named 'Zhishui'. The so-called 'Zhi Shui' not only demonstrated the depth of the study of the beauty of clean water on 'water', but also demonstrated the beauty of the An in-depth study of the consumer's 'water life'. At the same time, he also expressed the confidence and determination of the United States in the 'water life' field.

Before the 618 big promotion, the U.S. clean water did something again, and the e-commerce platform began to engage in the immersive shopping experience.

On the eve of the 618-point big promotion, the U.S. clean water did something again. This time on the e-commerce platform also launched a 'field immersive immersive' page revision. On May 25, Tmall America's official flagship store clean new revision on the line.

U.S. water purification through deep insight into consumers found that consumers did not know what kind of water purifier they were buying when they bought a water purifier. All they wanted was a water purifier that was suitable for them. Local water quality, water demand for families, etc. However, when consumers enter the store, they find that the shop displays various technologies, various water purifier specifications, and it seems to be a technical expert. In order to choose the right water purifier, based on this insight, Midea's clean water has undergone a new revision of its official Tmall flagship store. This will allow consumers to bid farewell to the purchase of water purifiers.

Because people always like to label themselves to be very special, like a star also like to define a 'personal design'. 'Eat goods' 'celestial' ... and in fact visual marketing can also give each A product, each kind of crowd defines a label. So the revision of the official flagship store of the United States is also guided by the orientation of the crowd. Using scenes, means of living, optimizing the user's browsing and shopping experience.

Newly revisited stores from two dimensions: user usage and usage scenarios

First of all, according to different stages of life, the U.S. based on the use of net drinking products, according to the needs of different product configurations. Such as single life, work stationed abroad, two world, mother and child family, old and dependent, let consumers Easily select seats.

Secondly, Midea also classifies products from the use of products, such as clean water in the kitchen, drinking water in the living room, drinking water in the bedroom, and water purification, etc., to further assist consumers in quickly selecting their own suitable products.

Through these maps, we can see that the United States in its Tmall flagship store's revision, the logic of the purchase and the purchase path is very clear, so that consumers can easily buy to their own water purifier. To see if these are not your heart, you can search Tmall's official flagship store in the United States!