With the improvement of people's living standards, the quality of daily drinking water is getting more and more attention from consumers. Household and commercial water purifiers are increasingly accepted by consumers. China's water purification industry has thus entered a stage of rapid development.

The water purifier market is complex and difficult for consumers to buy

Since China's water purification industry is still in a period of savage growth, there are many different types of market brands. There are different opinions. How to easily buy a water purifier that is more suitable for you, and become a consumer when it comes to purchasing water purifiers? One of the big problems. The online display of online products and the display of e-commerce platforms are based on product technology, such as reverse osmosis water purification, ultrafiltration water purifiers, nanofiltration water purification, etc.; or water purifiers. The classification of flux, such as 50 gallons, 75 gallons, 400 gallons, etc., makes consumers confused and has no choice.

U.S. consumer-centric, refactoring water purifier purchase logic to make purchasing easier

U.S. water purification research on consumers has always been at the forefront of the industry. It not only has a professional and perfect consumer research system, but also has advanced user research equipment, 'Eye and brain electricity' equipment.

Based on in-depth research on consumers' purchase needs and purchasing paths, Midea found that consumers didn’t know what kind of water purifier they wanted to buy when they bought water purifiers. What they wanted was a suit for themselves. Water purifiers, such as water quality suitable for the local area, water demand for the family, etc. However, when consumers enter the store, they find that the shop displays various technologies, various water purifiers of the flux specification, You need to be a technical expert before you can choose the right water purifier.

Based on this insight, Midea's clean water has undergone a new revision of its official Tmall flagship store. This will allow consumers to bid farewell to the purchase of water purifiers.

A new classification of water purifiers from the use of people and usage scenarios

First of all, the United States based on the stage of life of the water purifiers used in the product configuration. Such as single life, work abroad, two worlds, mother and child families, old age support, so that consumers according to their own stage Easy to choose.

Secondly, Midea also classifies products from the use of products, such as clean water in the kitchen, drinking water in the living room, drinking water in the bedroom, and water purification, etc., to further assist consumers in quickly selecting their own suitable products.

Through these maps, we can see that the United States in its Tmall flagship store's revision, the logic of the purchase and the purchase path is very clear, so that consumers can easily buy to their own water purifier. To see if these are not your heart, you can search Tmall's official flagship store in the United States!