The high temperature suddenly hit Jiangsu in mid-May. Not long ago, the high level of inventory in the air-conditioning industry also plagued everyone. However, at high temperatures, the air-conditioning market began to rapidly start up. The air-conditioning industry is full of variables, but the only difference is that What is changing is that the market's demand for product upgrades is becoming more and more urgent. The speed and number of iterations of Haier's air conditioning products are leading in the industry, and we can easily see that there is a main line clearly visible: health, intelligence. Yangzhou Huiyin Technology is a Haier air conditioner. Strategic partners, in the process of Haier's 'air-conditioning' to 'air-making' transformation and upgrade, also gave Yangzhou Huiyin sales scale, product structure, business philosophy and other aspects of more positive energy.
Cleanse yourself Clean people
A 'Health Day' Helps Haier Air Conditioning Sales Double
'The history of cooperation between Yangzhou Huiyin Technology and Haier Air-Conditioner is a bit rough.' Dai Jialei, Minister of Air-Conditioning Department of Yangzhou Huiyin Technology Group Co., Ltd. described the cooperation history between Huiyin and Haier Air-Conditioning. Establishing an independent Haier business from Huiyin. The Department coordinated Haier’s all-round ice-washing and live electrical business until January 1 this year. Huiyin also established a strategic cooperative relationship with Haier, and carried out more in-depth strategic cooperation with Haier. As of the end of April this year, the exchange system Haier air-conditioning Retail growth rate is higher than the industry.
In April, Haier launched the first health festival with the theme of 'buying health and buying clean' nationwide. Yangzhou's exchange activity sold a volume of the past one month. Dai Jialei talked about this beautiful one. Sheng Sheng is quite excited: 'The theme of the Haier Health Festival activity is good. The main pushes are all self-cleaning air conditioners. The demonstration of air conditioners through the 'bathing' and the display of dirty water in the dirty air conditioners make the user see the truth. The old air-conditioning was replaced by self-cleaning. Now, self-cleaning has become a local star product.
The 'Health Festival' is based on healthy air. In the activity, Haier not only demonstrated self-cleaning air conditioners that would bathe, but also fully air-conditioned air conditioners and smart air conditioners that could 'eat up'. , And launched a nationwide free cleaning activities. Haier air conditioning products under the concept of healthy air in recent years has become the main force of the event. Dai Jia Lei also pointed out: 'Haier self-cleaning air conditioner has covered all the frequency conversion products.' In 2015 In the year, Haier Air-conditioner discovered that the user's 'air conditioning dirty' was the first self-cleaning air-conditioner to take a bath, and through the patented self-cleaning technology, it solved the problem of dirty air-conditioning outlets from the source; in 2017, Haier's iteration launched the first 'clean' air-cleaning unit. ' Self-cleaning air-conditioner, 16 capsules of the invention's capsule cabin purification system cleans the air that enters the air conditioner every time, and moves the unique 'Tongguang' demo to more than 200 stores across the country to experience the convenience of indoor clean air. Haier's 'self-cleaning +' product camp has become increasingly rich and complete, providing users with 'clean their own, clean, others' healthy air solutions. Less than three years after the listing, Haier self-cleaning Air-conditioning sales exceeded 10 million units, air-conditioning industry to become not only the new class, also led the industry into the era of self-cleaning.
Yangzhou Hui Yin Technology Group Co., Ltd. Air Conditioning Department Minister Dai Jialei
Haier's self-cleaning air-conditioner is iteratively upgrading the energy detonated in the terminal. People in the front line have a deep understanding. Dai Jialei is a young professional manager after 85 years. Starting from the bottom salesperson, he has a deep understanding of the concept of consumer spending. 'The original users only required cooling and heating, and later the frequency conversion began to spread, comfort and quiet became the mainstream, and now users pay more attention to environmental protection, health, energy saving. Haier's self-cleaning series is the product of the era.
Haier Air Conditioning 'Creating Air'
Become the first brand in the Internet of Things era
In the transformation of the air-conditioning industry from the traditional era to the Internet of Things era, Haier took the lead in getting rid of traditional hardware innovation thinking and instead sought a breakthrough path for 'air solutions'. Under the understanding of changes in consumer demand, Haier has been able to capture the pulse of industry changes. Innovative technology as a support for the strategic transformation of new ideas.
Haier people's single-in-one mode is the first management mode in the Internet era. People are single, 'single' refers to users, users are markets, and 'people' refers to employees. The core of the 'one-on-one' model is the Employees and users are linked together to carry out strategic positioning, organizational structure, operational processes and resource allocation in the three dimensions of the enterprise, employees and users. Systematic continuous and dynamic changes. In the era of the Internet of Things, Haier gave people a single In a new sense, we will use 'one person as one' as an exploratory model to clarify the company's tenet, management model, organizational structure, driving force, financial system, and the six major elements of the Internet of Things, and fully construct a platform for creating a win-win situation.
In this regard, Dai Jialei gave quite a high degree of recognition: 'Haier not only research and development, products ahead of time, management and management concepts are ahead of others. Especially Haier subverted the sales model and thinking of traditional Yahuo goods, and now it is a single person.' China's air-conditioning industry has been criticized for its pressure-goods distribution in recent years. The core problem is that once the market is cold during peak season, there will be huge legacy inventory. High inventory not only blocks the flow of new products in the later period, but also precipitates a large number of channel resources. In 2007, Haier launched a ready-to-demand model under zero inventory, which opened up a new path for the transformation of the production and sales model in the air-conditioning industry. In recent years, there have been many uncertainties in product upgrades and price changes in the air-conditioning market. This production and marketing model is more mature with the use of the Internet of Things.
The success of this model ultimately boils down to Haier’s understanding of changes in consumer demand and the pulse of the industry’s change. It focuses on the needs of users, transforms from 'air-conditioning' to 'air-making', and forms a powerful example of self-cleaning. The lineup of healthy air conditioning products.
Dai Jialei emphasized: 'Haier's air conditioners have been able to go steadily in recent years. The reason for the good going is the product's iterative upgrades and advanced business models. Especially major nodes give us support. Haier is therefore always our strategic partner.'
